Brand of the year
Last updated:
TaylorMade
It could easily be argued that TaylorMade has their best ever line-up of products in 2019 – the year the brand celebrates its 40th Anniversary. Right from M5 driver to TP5 ball, everything we’ve tested this year has performed; you just need to look at these Awards categories to see how well- represented TaylorMade is.
Their marketing strategy of signing the game’s biggest stars – all using the very latest products – ensures they get much more media exposure than they would having 100 lower-tier players. And whoever took the gamble on Tiger Woods, signing him up to a club deal when he could barely walk, must now be feeling rather smug…
The Shortlist
TaylorMade
Mizuno
Callaway
Wilson Staff
Ping
Cobra
Honma
Titleist
PXG
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