Jan 5 Clark Setanta
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Darren Clarke has joined the new Setanta Golf Channel as brand ambassador.
He will join seasoned anchors Dominic Holyer, Ken Brown and Ronan Rafferty, as the face of Setanta Golf and can be expected to feature in Setanta’s promotions in 2007.
Setanta won the exclusive UK and Ireland rights to the US PGA Tour for the next six years commencing in 2007.
Leonard Ryan, joint CEO of Setanta Sports, said: “We are privileged to have Darren as the brand ambassador for Setanta Golf, especially coming fresh from his triumph at the Ryder Cup.
“We asked Darren to work with Setanta because we think there is a very strong brand fit. He is an undoubted talent and we wish him well in 2007. It promises to be a great year for Setanta and for Darren and it starts today with the launch of our new golf channel with exclusively live coverage of the US PGA Tour.”