Equipment Features

  • Should I use a golf trolley? How to decide if it’s time to ditch the straps for good

    Tuesday 7 May 2024

    Today’s Golfer breaks down the key considerations for those contemplating taking some weight off their shoulders and wheeling out the golf trolley. Full disclosure. I’m still struggling to get on board with the air fryer craze sweeping across the planet. I appreciate it cooks things a bit faster, but as for being healthier and more cost-effective, I want to see a...

  • How to choose a golf ball for beginners

    Tuesday 7 May 2024

    One of the quickest and cheapest improvements you can make to your golf game is playing with the right golf ball – let’s help you make the best decision! When you’re new to golf it can be difficult to figure out exactly what the best golf ball is for you, and speaking frankly, there isn’t going to be just one model...

  • What golf clubs do I need in my bag? How to build the ideal set for your game

    Wednesday 1 May 2024

    Today’s Golfer answers the key questions you may be pondering when deciding which shapes and sizes of metal warrant a place in your bag. Firstly, there’s no such thing as a silly question when it comes to choosing golf clubs. There are lots of silly answers (which I’ll try to avoid), but given there are infinite different ways to achieve the...

  • Tested by YOU – Callaway Paradym Ai Smoke drivers

    Written by Will Shreeve-Peacock on Friday 12 April 2024

    Six regular club golfers put their old drivers up against Callaway’s new Paradym Ai Smoke drivers on a launch monitor at The Belfry… with amazing results Artificial intelligence plays an increasing role in our everyday lives. AI powers virtual assistants, medical diagnoses, driverless cars and annoying online chatbots. But when it comes to AI-designed golf equipment Callaway is determined to boss...

  • How do TaylorMade make golf balls?

    Wednesday 10 April 2024

    How do TaylorMade make golf balls? With the brand’s Liberty, South Carolina golf plant producing nearly 3 million dozen urethane-covered balls a year, I went to see how they do it…  It’s hard to believe today, but before 2006 TaylorMade had never made a tour-level urethane-covered golf ball (revered to be the make-up of the best golf balls available). Back then...

  • A simple way to improve your game! Here’s how to choose the best golf shoes for you

    Thursday 28 March 2024

    Everything important you need to consider before investing in your next pair of golf shoes Choosing the best golf shoes for you and your game is a critical aspect of preparing for the upcoming golf season. With several variables to consider, it’s essential to make an informed decision that aligns with your wants and needs. Gone are the days where a...

  • Who are TravisMathew? The story behind golf’s trailblazing clothing brand

    Wednesday 27 March 2024

    How a SoCal dream awoke a cultural shift that’s casualizing golf wardrobes from coast to course, and the performance lifestyle brand driving it. As Jon Rahm stood over a four-foot putt for Masters glory, some with a passion for fashion may have questioned how a green jacket would pair with salmon, but far more were asking…what’s that ‘M’ logo on Rahmbo’s...

  • GrooveFix’s high quality UK made golf accessories are beginning to get the recognition they deserve

    Friday 22 March 2024

    UK manufacturer of premium golf accessories specialists This is an advertisement feature in association with GrooveFix  GrooveFix use the highest grade materials and are proud of the fact that they produce all of their products here in the UK using a mix of CNC machining and hand finishing. The combination of their extensive knowledge of engineering and design with an innovative approach delivers...

  • Unveiling Duca del Cosma’s SS24 Golf Shoe Range: A Bold Step Forward in Luxury Golf Fashion

    Friday 22 March 2024

    Super vibrant golf shoes & pioneering Airplay 15 outsole headline the eye-catching collection This is an advertisement feature in association with Duca del Cosma. They make some of the best golf shoes on the market and for 2024 the luxury golf fashion brand, Duca del Cosma, is making waves with the launch of its SS24 golf shoe collection. This innovative range introduces...

  • Experience a new kind of lightness on the course with the game-changing ECCO LT1 golf shoe

    Thursday 14 March 2024

    Featuring cutting-edge ECCO LYTR technology, the LT1 shoe will make all golfers feel like they’re ‘walking on a cloud’. This is an advertisement feature in association with ECCO GOLF. Danish global footwear specialists ECCO have been changing the world of golf shoes for more than 25 years with ‘every step they take, and every shoe they make’, dedicated to the game and...

  • Golf GameBook: Experience golf like never before with the World’s No.1 social golf app

    Thursday 7 March 2024

    Join the growing community of 1.5 million golfers making rounds simpler and more enjoyable with the feature-packed pocket pal. This is an advertisement feature in association with Golf GameBook. Golf GameBook recognizes how valuable your time is, which is why the social golf app has made it their mission to make your rounds more fun and more memorable than ever before. Community is...

  • Everything you need to know about golf custom fitting + top tips

    Friday 1 March 2024

    Thinking of getting custom fitted golf clubs? Read this complete guide to custom fitting first to ensure you make the right choices and get the most from the experience. Getting custom fitted golf clubs is a hugely exciting opportunity that can help improve your game. But it can also be an overwhelming and daunting experience. To help remove some of the...

  • How to choose the best golf irons for your game

    Tuesday 27 February 2024

    Don’t buy new golf irons until you’ve read this guide to the key things you should be considering when choosing the right set. Many golfers take great care in selecting the perfect driver but plough on with a set of hand-me-down irons they’ve had for a decade. Considering you’re likely to hit your driver 14 times in a round, at most,...

  • When to upgrade your golf clubs: The signs that give you license to re-build your bag

    Friday 23 February 2024

    Dreaming of shiny new metal but unsure if the time is right? Today’s Golfer helps you decide whether to stick or twist. For most golfers dwelling on this question, it’s unlikely that your decision will be catastrophically wrong. Perhaps you could have extracted another year’s use from the best driver you’ve ever had, or perhaps it should have been retired in a...

  • Golf Pride study reveals importance of fresh grips to performance

    Saturday 21 October 2023

    Novel research findings show how fresh grips can gain you distance and confidence on the course. This is an advertising feature in association with Golf Pride. Confidence is king on the course. It always has been. A confident player doesn’t overthink shot selection or get bogged down in multiple swing thoughts. They visualize the shot they want to hit, and then hit it. Of...

  • Trackman’s NEXT Golf Tour and the simulator shaking up the sport

    Thursday 5 October 2023

    In golf’s Westworld players prepare to showcase their X-factor in season two of the NEXT Golf Tour and win the right to compete on the game’s biggest stage. It’s early April 20023, and as golf’s elite arrived in Georgia for Masters week, the world’s 1499th ranked golfer was signing off on his 7-under par 64 at Florida’s Innisbrook Copperhead Course. An impressive...

  • Reader test: Skechers Elite 5 Slip ‘In golf shoes

    Thursday 28 September 2023

    Four amateur golfers and Today’s Golfer readers put Skechers Elite 5 Slip ‘In golf shoes to the test to find out if they’re as good as the brand claim. Skechers make some of the best golf shoes, combining comfort and style with traction and support. The new Slip ‘In shoes continue that trend while also making the shoe ridiculous easy to...

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