Written by Chris Jones on Tuesday 11 April 2023
Koi Golf is the perfect choice for golfers who want affordable, sustainable and comfortable clothing. [Advertisement feature] With Koi Golf’s commitment to the environment and customers, you can feel good about your purchase and look good on the course. Koi Golf gives 1% of its annual sales to the charity ‘1% for the Planet‘. This charity is focused solely on tackling...
Written by Chris Jones on Thursday 30 March 2023
What are the best new season golf products in 2023? With the season underway and so many brands hoping to catch the attention of your wallet with their best golf equipment, Today’s Golfer has dived into the rough and hacked out some of the best new golf products that are sure to add value to your game this season. We have teamed...
Written by Kit Alexander on Thursday 2 March 2023
US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...
Written by Simon Daddow on Thursday 2 March 2023
The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...
Monday 5 December 2022
The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...
Written by Rob McGarr on Thursday 6 October 2022
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious impact on performance. To determine just how big a difference clean golf clubs made, we performed a thorough test on a launch monitor, pitting a clean 7-iron against the same club...
Written by Simon Daddow on Wednesday 28 September 2022
Extra yards from lower loft irons are great…as long as your landing means you can hold the green… We get asked a lot whether you should go for the best golf irons with a strong loft. They certainly suit a certain player’s game, and until now it’s been really difficult to answer without seeing 7-iron shot data for each individual. But...
Thursday 1 September 2022
Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...
Written by Simon Daddow on Wednesday 10 August 2022
TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...
Written by Simon Daddow on Friday 5 August 2022
The Srixon Distance golf ball costs less than 90 pence and is the best-selling model on Amazon. The Titleist Pro V1 is the No.1 ball in golf and costs more than £4. Our pro tested them head-to-head on a launch monitor to find out if their performances reflect their price. Whether shots are topped into a lake, thinned into hedges or...
Written by Chris Jones on Thursday 16 June 2022
Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...
Written by Simon Daddow on Tuesday 14 June 2022
Off-center cores blight the golf ball industry, but what impact could they be having on your performance and scores? With 79 percent of the mass of a three-piece golf ball taken up by the core, it’s really important the first layer sits dead in the center. Over the last few years, Callaway have spent more than $50 million updating their machinery...
Written by Mark Flanagan on Wednesday 8 June 2022
Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...
Written by Rob Jerram on Monday 6 June 2022
Golf footwear pioneers, ECCO GOLF, recently unveiled their latest innovation in their hybrid performance line, the brand-new ECCO BIOM C4. The newest development in ECCO’s ground-breaking BIOM family, the BIOM C4 offers the wearer a host of premium features, alongside contemporary and stylish looks, to create the perfect all-round golf shoe. The shoe features unrivalled 360-degree breathability, which allows golfers...
Written by Rob Jerram on Tuesday 24 May 2022
Should you get fitted for TaylorMade’s Stealth driver? Our three readers’ experiences should leave you in no doubt. TaylorMade’s Stealth driver has dominated golf equipment headlines in 2022. But while it’s been shown to perform for a robot, the world’s best players, and when tested by our consistent pro, could the carbon-faced technology really make a difference in the hands of...
Written by Rob Jerram on Wednesday 8 December 2021
Do you want the world’s warmest baselayer? Then you need Zerofit. How many times have you heard or read the phrase ‘layer up’? Lots! But, for many golfers, the issue with plenty of additional layers is that it can lead to a lack of mobility when it comes to putting your normal swing on the shot. One brand which is relatively new to...
Written by Chris Jones on Tuesday 23 November 2021
OceanTee continues its drive to reduce every golfer’s impact on the environment. OceanTee first came to Today’s Golfer’s attention in 2020 when we met with founder Ed Sandison. His ambition was to change the way that the industry and golfers think about the way we use plastic and our impact on the environment. This was, and still is, an incredibly inspiring brand...
Written by Simon Daddow on Wednesday 6 October 2021
Today’s Golfer Golf Ball Test: 500,000+ pieces of data, 1,260 shots, 21 balls and one £250,000 robot… Welcome to the biggest (and best) golf balls test we’ve ever done! We flew to Arizona to spend a week on PXG’s test robot hitting golf balls. Our test took a week to do, six months to plan and we were talking about it for...
Written by Simon Daddow on Wednesday 29 September 2021
If you love KBS iron shafts, should be playing the new KBS TD driver shaft? We took a TG reader to Precision Golf to find out. Hopefully, KBS is a name you already know, the brand started out in 2008 and it was founded by Kim Braly (the designer of the original Rifle shaft). Ever since then, they’ve heaped focus on...
Written by Rob Jerram on Wednesday 22 September 2021
The new Kaddey Switch is a revolutionary push and pull golf trolley. If you started to design the perfect golf trolley, what would it have? Of course, it needs to be light, but durable. It needs to be easy to assemble, fit in the boot of the car, be stylish, easy to push or pull and ideally have handy features like...