Friday, 26 May 2023
We visited the home of Fujikura to find out how they create golf shafts for the best players in the world. Most brands working with the best golfers on the planet expect to pay millions of dollars in sponsorship, as tour pro endorsement is the most expensive way to get noticed in golf. Somehow, though, Japanese shaft manufacturer Fujikura buck that...
Tuesday, 11 April 2023
The SS23 range from PING takes strong inspiration from their rich heritage and showcases a variety of colours, patterns, and modern designs. [Advertisement feature] The Split Ball design that is featured across both the Men’s and Women’s ranges takes inspiration from the PING Eye golf ball that was introduced in 1983, by PING’s founder Karsten Solheim. The new men’s range pays homage...
Tuesday, 11 April 2023
Koi Golf is the perfect choice for golfers who want affordable, sustainable and comfortable clothing. [Advertisement feature] With Koi Golf’s commitment to the environment and customers, you can feel good about your purchase and look good on the course. Koi Golf gives 1% of its annual sales to the charity ‘1% for the Planet‘. This charity is focused solely on tackling...
Thursday, 30 March 2023
What are the best new season golf products in 2023? With the golf season under way and so many different products available to choose from to help you pimp your bag this year, it’s easy to choose the wrong thing. But we’re here to help identify some of the best products to buy ready for the rounds ahead in 2023. Given the...
Written by Kit Alexander on Thursday, 2 March 2023
US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...
Thursday, 2 March 2023
The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...
Monday, 5 December 2022
The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...
Thursday, 6 October 2022
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious impact on performance. To determine just how big a difference clean golf clubs made, we performed a thorough test on a launch monitor, pitting a clean 7-iron against the same club...
Wednesday, 28 September 2022
Extra yards from lower loft irons are great…as long as your landing means you can hold the green… We get asked a lot whether strong lofted irons suit a certain player’s game, and until now it’s been really difficult to answer without seeing 7-iron shot data for each individual. But Ping – driven by the inquisitive nature of their R&D team...
Thursday, 1 September 2022
Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...
Wednesday, 10 August 2022
TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...
Friday, 5 August 2022
The Srixon Distance golf ball costs less than 90 pence and is the best-selling model on Amazon. The Titleist Pro V1 is the No.1 ball in golf and costs more than £4. Our pro tested them head-to-head on a launch monitor to find out if their performances reflect their price. Whether shots are topped into a lake, thinned into hedges or...
Thursday, 16 June 2022
Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...
Tuesday, 14 June 2022
Off-center cores blight the golf ball industry, but what impact could they be having on your performance and scores? With 79 percent of the mass of a three-piece golf ball taken up by the core, it’s really important the first layer sits dead in the center. Over the last few years, Callaway have spent more than $50 million updating their machinery...
Written by Mark Flanagan on Wednesday, 8 June 2022
Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...
Written by Rob Jerram on Monday, 6 June 2022
Golf footwear pioneers, ECCO GOLF, recently unveiled their latest innovation in their hybrid performance line, the brand-new ECCO BIOM C4. The newest development in ECCO’s ground-breaking BIOM family, the BIOM C4 offers the wearer a host of premium features, alongside contemporary and stylish looks, to create the perfect all-round golf shoe. The shoe features unrivalled 360-degree breathability, which allows golfers...
Written by Rob Jerram on Tuesday, 24 May 2022
Should you get fitted for TaylorMade’s Stealth driver? Our three readers’ experiences should leave you in no doubt. TaylorMade’s Stealth driver has dominated golf equipment headlines in 2022. But while it’s been shown to perform for a robot, the world’s best players, and when tested by our consistent pro, could the carbon-faced technology really make a difference in the hands of...
Written by Rob Jerram on Wednesday, 8 December 2021
Do you want the world’s warmest baselayer? Then you need Zerofit. How many times have you heard or read the phrase ‘layer up’? Lots! But, for many golfers, the issue with plenty of additional layers is that it can lead to a lack of mobility when it comes to putting your normal swing on the shot. One brand which is relatively new to...
Written by Chris Jones on Tuesday, 23 November 2021
OceanTee continues its drive to reduce every golfer’s impact on the environment. OceanTee first came to Today’s Golfer’s attention in 2020 when we met with founder Ed Sandison. His ambition was to change the way that the industry and golfers think about the way we use plastic and our impact on the environment. This was, and still is, an incredibly inspiring brand...
Wednesday, 6 October 2021
Today’s Golfer Golf Ball Test: 500,000+ pieces of data, 1,260 shots, 21 balls and one £250,000 robot… Welcome to the biggest (and best) golf balls test we’ve ever done! We flew to Arizona to spend a week on PXG’s test robot hitting golf balls. Our test took a week to do, six months to plan and we were talking about it for...