Equipment Features

Callaway Chev Welded Quilted Jacket on course.

Tech stories and expanded Weatherseries line lead Callaway Apparel’s AW23 Collection

Thursday, 31 August 2023

Callaway Apparel’s new modern and sophisticated Autumn/Winter 2023 Collections for men and women offer multi-functional garments with a host of standout performance technologies. AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf. “This season our WEATHERSERIES™ is truly stand-out in terms...

Sun Mountain Golf Bags 2023

Monday, 21 August 2023

From stand bags to travel bags; what are the best options Sun Mountain are offering for 2023? Jump to: Carry bags | Cart bags | Travel bags | Buying Guide | FAQs Sun Mountain are responsible for some of the best golf bags on the market. They have been a leading manufacturer of golf bags for more than 40 years. Whether...

Duca del Cosma’s SS23 golf shoes are their most advanced yet

Thursday, 6 July 2023

Duca del Cosma’s 2023 shoe collection is the luxury brand’s most advanced range ever – and it’s complemented by some beautifully crafted gloves. They make some of the best golf shoes on the market and for 2023 Duca del Cosma have taken things to another level with new designs and ultra-lightweight outsole technologies, which push the boundaries of fashion innovation. The Italian...

Callaway Apparel's new Spring-Summer collection.

Your Summer Callaway Apparel wardrobe – authentic, innovative and performance-driven

Monday, 26 June 2023

Callaway Apparel’s new Summer 2023 Collection combines a wealth of authentic, innovative, performance-driven products created specifically for the avid golfer. With a renewed focus on technologies, sustainable materials and attention to detail across men’s, women’s and juniors’ lines, Callaway Apparel’s summer collection sees natural fibers play a big part this summer, with recycled poly yarns made from used plastic bottles and...

OCEANTEE's Earth Polo and Pacific Cap are mnade from sustainable materials

How OCEANTEE are making golf more sustainable

Thursday, 8 June 2023

Anyone who’s met the founder of OCEANTEE, Ed Sandison, will tell you that this is a man on a sustainable golf mission. A mission to create a more sustainable future – for golf, for the oceans and for the planet. Ed and his team are doing it by bringing sustainability to the attention of the whole golf industry. The company works...

A graphic to show the different parts of the Fujikura shaft production process

Inside the Fujikura lab that designs shafts for the world’s best in the world

Friday, 26 May 2023

We visited the home of Fujikura to find out how they create golf shafts for the best players in the world. Most brands working with the best golfers on the planet expect to pay millions of dollars in sponsorship, as tour pro endorsement is the most expensive way to get noticed in golf. Somehow, though, Japanese shaft manufacturer Fujikura buck that...

The Ping design that takes inspiration from the brand’s heritage

Tuesday, 11 April 2023

The SS23 range from PING takes strong inspiration from their rich heritage and showcases a variety of colours, patterns, and modern designs. [Advertisement feature] The Split Ball design that is featured across both the Men’s and Women’s ranges takes inspiration from the PING Eye golf ball that was introduced in 1983, by PING’s founder Karsten Solheim. The new men’s range pays homage...

Koi Golf: Clothing you’ll feel good in… and good about

Tuesday, 11 April 2023

Koi Golf is the perfect choice for golfers who want affordable, sustainable and comfortable clothing. [Advertisement feature] With Koi Golf’s commitment to the environment and customers, you can feel good about your purchase and look good on the course. Koi Golf gives 1% of its annual sales to the charity ‘1% for the Planet‘. This charity is focused solely on tackling...

APEX Remote trollies on a fairway in the new season

Best New Season Golf Products

Thursday, 30 March 2023

What are the best new season golf products in 2023? With the season underway and so many brands hoping to catch the attention of your wallet with their best golf equipment, Today’s Golfer has dived into the rough and hacked out some of the best new golf products that are sure to add value to your game this season. We have teamed...

PXG founder Bob Parsons isn't afraid to do things a little differently

The true story of PXG founder Bob Parsons

Written by Kit Alexander on Thursday, 2 March 2023

US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...

How to choose the best golf ball for your game

Thursday, 2 March 2023

The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...

You can win trips to play fantastic golf courses with Are You Sports

Win premium golf gear and rounds at world-class courses with Are You Sports Competitions

Monday, 5 December 2022

The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...

How to clean golf clubs – the EASY way

Thursday, 6 October 2022

Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious impact on performance. To determine just how big a difference clean golf clubs made, we performed a thorough test on a launch monitor, pitting a clean 7-iron against the same club...

A graphic showing three different 7-iron lofts

Does your game suit strong loft irons?

Wednesday, 28 September 2022

Extra yards from lower loft irons are great…as long as your landing means you can hold the green… We get asked a lot whether strong lofted irons suit a certain player’s game, and until now it’s been really difficult to answer without seeing 7-iron shot data for each individual. But Ping – driven by the inquisitive nature of their R&D team...

Technical innovation and all-weather performance from Callaway’s A/W 2022 apparel

Thursday, 1 September 2022

Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...

Michelle Penney, the changing face of TaylorMade

Wednesday, 10 August 2022

TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...

We pit the premium Titleist Pro V1 golf ball against the entry-level Srixon Distance golf ball.

Golf balls test: Srixon Distance vs Titleist Pro V1

Friday, 5 August 2022

The Srixon Distance golf ball costs less than 90 pence and is the best-selling model on Amazon. The Titleist Pro V1 is the No.1 ball in golf and costs more than £4. Our pro tested them head-to-head on a launch monitor to find out if their performances reflect their price. Whether shots are topped into a lake, thinned into hedges or...

100 lucky golfers got to experience Clubhouse Golf's Golden Ticket event

Inside Clubhouse Golf’s Golden Ticket day!

Thursday, 16 June 2022

Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...

Golf balls cut in half to show the core and layers

How does an off-centre core impact a golf ball’s performance?

Tuesday, 14 June 2022

Off-center cores blight the golf ball industry, but what impact could they be having on your performance and scores? With 79 percent of the mass of a three-piece golf ball taken up by the core, it’s really important the first layer sits dead in the center. Over the last few years, Callaway have spent more than $50 million updating their machinery...

Fashion at the forefront of Callaway Apparel’s new golf collection

Written by Mark Flanagan on Wednesday, 8 June 2022

Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...