Written by Kit Alexander on Thursday 2 March 2023
US Marine Bob Parsons made his billions selling internet domains, then founded Parsons Xtreme Golf, bought his own golf club and set about rewiring the game. A self-proclaimed golf nut who couldn’t find clubs he really wanted, Bob Parsons founded Parsons Xtreme Golf to “design and develop the finest golf clubs ever played”. He’s done pretty well, too, first offering super-premium...
Written by Simon Daddow on Thursday 2 March 2023
The ball is the only piece of equipment you use on every single shot, so it’s important to get the best golf ball for your game. Players looking to buy the best golf ball should look at models in the right category for their game, commit to using one ball at all times and consider alignment balls to sharpen accuracy. Here’s...
Written by Simon Daddow on Tuesday 14 June 2022
Off-center cores blight the golf ball industry, but what impact could they be having on your performance and scores? With 79 percent of the mass of a three-piece golf ball taken up by the core, it’s really important the first layer sits dead in the center. Over the last few years, Callaway have spent more than $50 million updating their machinery...
Monday 5 December 2022
The prizes start with the ‘Ultimate Golfer’s Dream’ worth over £30,000, with 7 days of Golf in Dubai and First-Class return tickets with the world’s number one airline, Emirates. Are You Sports Ltd are aiming to deliver competitions and prizes only ever seen in the regulated gaming sectors. AYS are backed by Venture Capital financing and have a management team with...
Thursday 8 August 2019
Golfers who want the ultimate club, swing and body makeover should head to Precision Golf’s incredible set-up Custom fitting has to be the most abused term in golf. It describes everything from retailers who watch golfers smash a few shots into a net and sell “off-the-rack” equipment, to the game’s biggest brands who have experts fitting equipment to their global tour superstars.
Written by Simon Daddow on Wednesday 10 August 2022
TaylorMade engineer Michelle Penney on designing Stealth, losing shoes following Tiger, and her love of a dirty workshop. We sat down with Michelle Penney, an engineer who has been with TaylorMade for 14 years, to talk about making waves in the golf industry, how she made the switch from designing cars to golf clubs, as well as her aspiration to inspire...
Thursday 1 September 2022
Performance fabrics fuse with classic styling for Callaway’s all-new authentic-to-golf range for men, women and juniors. A host of fabric technologies and game-enhancing performance features headline the new Autumn/Winter 2022 Collection from Callaway Apparel, revealed today. Throughout the design process, Callaway Apparel – The Official On Course Apparel of the DP World Tour – used strong market insights and customer research to...
Written by Chris Jones on Thursday 16 June 2022
Thousands of golfers applied but only 98 Golden Tickets were handed out for a special day with Clubhouse Golf and Callaway held at the end of May. The exclusive event, hosted in glorious sunshine at Marriott Worsley Park near Manchester, was a festival of golf, an interactive experience featuring DP World Tour stars like David Howell and Marcus Armitage, the chance...
Written by Rob Jerram on Monday 6 June 2022
Golf footwear pioneers, ECCO GOLF, recently unveiled their latest innovation in their hybrid performance line, the brand-new ECCO BIOM C4. The newest development in ECCO’s ground-breaking BIOM family, the BIOM C4 offers the wearer a host of premium features, alongside contemporary and stylish looks, to create the perfect all-round golf shoe. The shoe features unrivalled 360-degree breathability, which allows golfers...
Written by Simon Daddow on Monday 14 December 2020
As winter golfers, it’s tempting to wear thick clothes to ensure we stay warm while getting out on the course. But could wearing the wrong clothing actually harm our game? We put it to the test to find out if wearing bulky clothing instead of the right layering can have a negative effect on your golf swing. ...
Written by Chris Jones on Tuesday 23 November 2021
OceanTee continues its drive to reduce every golfer’s impact on the environment. OceanTee first came to Today’s Golfer’s attention in 2020 when we met with founder Ed Sandison. His ambition was to change the way that the industry and golfers think about the way we use plastic and our impact on the environment. This was, and still is, an incredibly inspiring brand...
Written by Simon Daddow on Friday 14 August 2020
Seed promise their golf balls’ performance will match any premium golf ball, but at a fraction of the price. We put the claim to the test against the market-leading Titleist Pro V1. Not too long ago, the only golf balls you could buy were big-name brands from big-name retailers. But times have changed. RELATED: Revealed – The right golf ball for your game Direct-to-consumer...
Written by Simon Daddow on Wednesday 15 July 2020
Vice Golf claim their balls offer performance to match any premium golf ball, but at a fraction of the price. We put them to the test against the market-leading Titleist Pro V1. The rise of direct-to-consumer golf balls There’s a fair chance you may not have heard of Vice Golf. Compared to established brands like Titleist, Callaway and TaylorMade, all of whom...
Written by Simon Daddow on Monday 10 August 2020
The TaylorMade Tour Response golf ball promises premium tour-level performance at a compression and price to suit an amateur golfer’s swing speed and budget. Four TG readers found out if if it delivers. For years, picking a golf ball came down to price or performance. RELATED: Revealed – The right golf ball for your game If you wanted performance, you’d pay more for a...
Written by Simon Daddow on Monday 10 August 2020
The TaylorMade Tour Response golf ball promises premium tour-level performance at a compression and price to suit an amateur golfer’s swing speed and budget… but how does it perform against the market-leading Titleist Pro V1? After surveying thousands of average golfers and listening to what they wanted from a golf ball, TaylorMade came up with the three-piece Tour Response. They were...
Written by Simon Daddow on Friday 12 June 2020
The Callaway Chrome Soft and Chrome Soft X have been completely redesigned for 2020, with the Chrome Soft targeting sub 100mph swing speeds the Chrome Soft X goes after 105mph+ golfers. To find out if both deliver we drafted in a 5 handicap club golfer to (test the Chrome Soft) and our regular TG Test Pro Neil Wain (to hit the...
Written by Simon Daddow on Monday 15 June 2020
The Srixon Q-Star Tour golf ball promises premium tour-level performance at a compression and price to suit amateur golfer’s swing speed and budget… but how does it perform against the market-leading Titleist Pro V1? It wasn’t that long ago the choice of golf balls for club golfers was pretty limited. Players who’d reached a reasonable standard and ...
Written by Simon Daddow on Monday 14 December 2020
How much of an impact does water have on the performance of your golf ball? With damp conditions far more common during the months of winter golf, we tested wet and dry golf balls head-to-head to find out exactly what difference a bit of moisture could make to your game. We’ve all played on cold, wet and frosty mornings. The sort...
Written by Simon Daddow on Monday 14 December 2020
We’re all guilty of leaving our golf bags and balls in the car boot or shed from time-to-time but have you ever considered how much it could be impacting your performance, especially in the cold months of winter golf? We tested cold golf balls against warm to find out exactly how much it could be affecting your game. ...
Wednesday 18 August 2021
Callaway reveal autumn/winter apparel range ready to tackle any weather. No golfer relishes the end of summer, with shorts and polo shirts giving way to waterproofs and beanie hats, while evening rounds in the sun make way for 18 holes of wind and rain. But, with the right gear, winter golf is nothing to fear. RELATED: Best Waterproof Golf Shoes Callaway’s autumn/winter 2021...