Callaway Apparel’s new modern and sophisticated Autumn/Winter 2023 Collections for men and women offer multi-functional garments with a host of standout performance technologies.
AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf.
“This season our WEATHERSERIES™ is truly stand-out in terms of styling, performance, and the levels of technology that have been infused in every garment,” said Helen Willsmer, Callaway Apparel’s Brand Director.
“Our moniker ‘We Fit The Game’, unashamedly positions us as a truly authentic golf apparel brand and innovation sits at the heart of everything we do.”
Product Performance: Callaway Apparel’s DNA
Fabric technology and design innovation underpin every garment in the AW23 collection and include:
Insulation at the highest level
A new range of Puffers features strongly, available in Full-Zip Jacket or Vest options, offering high degrees of insulation, with minimal bulk.
The ultimate soft shell
New Storm Fleeces, in Pro and Lite versions, give consumers a perfect soft shell with lots of stretch while remaining warm, water-resistant, and wind-repellent.
For enhanced motion and comfort
This innovative technical fabric features expansively in the men’s and ladies’ WEATHERSERIES™ with re-engineered seams around the shoulders, back, and under sleeves for a better range of motion.
Next-generation water repellency
Mid-Weight Fleeces and hoodies with 3D textures and super-soft hand feels also provide warmth and weather-resistant performance, thanks to Aquapel™, offering next-generation water repellency.
In the Women’s Collection, style is balanced perfectly with technical performance-based products. A beautiful color palette comprises hues of chicory coffee and brown sugar combine with neutral pastel pink nectar and baleine blue, to add a soothing effect when contrasted with warm, dark tones.
As with the Men’s Collection, WEATHERSERIES™ is expanded across the crossover category, with a greater number of layering options including sweaters, mid-weights, and hoodies, all featuring super-soft, luxurious fabrics.
StormGuard III: New top-of-the-range waterproof suit
AW23 also showcases Callaway Apparel’s all-new, feature-rich 15000 MMU StormGuard III Rainsuit.
In its research and development stage, this fully waterproof suit was wear-tested by many of our players around the world, ensuring it consistently performed under the most stringent of weather conditions.