Callaway Apparel’s new Summer 2023 Collection combines a wealth of authentic, innovative, performance-driven products created specifically for the avid golfer.
With a renewed focus on technologies, sustainable materials and attention to detail across men’s, women’s and juniors’ lines, Callaway Apparel’s summer collection sees natural fibers play a big part this summer, with recycled poly yarns made from used plastic bottles and eco-friendly finishes underlining the brand’s commitment to sustainability and a low-carbon footprint.
Staying true to its authentic golf heritage, Callaway Apparel’s performance-driven and innovative brand philosophies infiltrate the entire range:
– The new Eco Cooling Technology comprises gel-like fibers interwoven into garments offering an immediate cooling effect
– Callaway Apparel’s Sun Protection Technology provides full UV protection and helps guard against damaging UV rays to keep skin safe
– The new Flex Fabric active waistband and Swing Tech™ Technology provide noticeably more stretch to maximize range of motion to every swing
– Ladies’ products benefit from TrueSculpt™ providing a smooth, sculpted shape
Prints encompass a range of styles, including freeform florals, abstract multicolor camos, shape-shifting geometrics, and all-over novelty prints, while design details like Callaway Chev seams, engineered ventilation, and entwined contrasts create trademark features and enhanced comfort for the Callaway golfer.
“There are other products you can play golf in but they don’t ‘Fit The Game’ like we do,” Helen Willsmer, Callaway Apparel’s Brand Director tells us. “However, we also recognize the increasing demand from our core golf customers, for whom we tailor our apparel, for ‘crossover’ products, that look equally great off the course, as they do on it.
“Every person who loves golf, whether a newcomer to the game or advanced players, should be wearing the best products fitted for their game, and our Spring Summer ’23 Collection underlines our commitment to help customers take greater enjoyment from golf through the technical apparel they wear.”
Let’s take a look at some of the key pieces from the men’s and women’s collections.
A perfect summer evening layer
An Odyssey putter-inspired vest featuring Callaway Apparels’ re-engineered Opti-Dri™, Stretch and
Stand out with this stylish men's shirt
With moisture-wicking OPTI-DRI™ fabric, featuring soft hand feel fabric with added stretch and Swing Tech™ technology.
Keep the rays at bay while looking bright
Modern design that allows you to swing freely
With 46% recycled polyester and stretch-enhanced fabric, this dress features Callaway Apparel’s re-engineered
SwingTech™ and TrueSculpt™ technologies for a comfortable smooth shape wear.
About the author
Rob Jerram is the Digital Editor of todays-golfer.com. He specializes in the DP World Tour, PGA Tour, LIV Golf, and the Ryder Cup, spending large chunks of his days reading about, writing about, and watching the tours each month.
He’s passionate about the equipment used by professional golfers and is also a font of knowledge when it comes to golf balls, golf trolleys, and golf bags, testing thousands down the years.
Rob has been a journalist for more than 23 years, starting his career with Johnston Press where he covered local and regional news and sport in a variety of editorial roles across ten years.
He joined Bauer Media in September 2010 and worked as the Senior Production Editor of Today’s Golfer and Golf World magazines for ten years before moving into the Digital Editor’s role in July 2020.
During his time in the golf industry, Rob has interviewed and played golf with some of the biggest names in the game, including Rory McIlroy, Shane Lowry, Lee Westwood, Colin Montgomerie, and Rick Shiels. He’s traveled the world attending product launches and golf events and reported at both The Open and Ryder Cup.
Away from golf, Rob enjoys spending time with his wife and two daughters, watching Peterborough United FC, going for long walks, flying his drone, cooking, and reading.
Rob uses a Callaway Paradym driver, TaylorMade M5 5-wood, TaylorMade P790 driving iron, Callaway Paradym irons (4-AW), TaylorMade MG3 wedges (52º, 58º), Odyssey Tri-Hot 5k Double Wide putter, and Callaway Chrome Soft X golf ball.