Troon’s Loyalty Program Goes Platinum
Written by Jake O'Reilly on Tuesday 19 March 2013
Following its successful regional introduction in 2011, Troon – the leader in upscale golf course management, development and marketing – recently presented new membership cards to the first golfers to reach platinum status, the highest tier in its popular rewards scheme. Worldwide, the program has more than 200,000 members, making it the largest loyalty initiative in golf rewarding members with discounts on their golf purchases at...