John Letters Continue 2013 Growth By Joining BIGA
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John Letters have continued their recent rise by joining the British Golf Industry Association.
BGIA is the lead trade body representing UK manufacturers, wholesalers and distributors of golf products and services and operates under the umbrella of the Federation of Sport and Play Associations (FSPA); the national trade body responsible for representing 18 associations within the UK’s sport and play industries.
On signing the agreement at the 2013 PGA Merchandise Show in Orlando, James Graham, Product Development Executive, said: “We’re delighted to be invited to join the BGIA and become more of a voice of the UK golf industry.”
The Scottish brand were present at their fourth consecutive PGA Show to show off their products that are due to hit the shelves later this year.
Graham added: “The new TR47 range received unbelievable feedback and great compliments on both the performance and aesthetics from the trade and PGA professionals alike. The main talking point was the move to 15-3-3-3 beta titanium on the face of the 4 piece driver head”
The 60th PGA Merchandise Show brought together some 1,000 companies and brands along with more than 42,000 PGA Professionals, buyers and industry leaders from nearly 80 countries to introduce the latest in golf equipment, apparel, accessories and services, from January 23-26, 2013, in Orlando.
“As we continue to produce equipment of the highest standards, its important John Letters is represented at the show. We are serious about our brand and therefore it’s imperative we are at the largest gathering of trade professionals and continue to position ourselves among the brands at the forefront of product innovation and craftsmanship” added Graham.
