Written by Simon Daddow on Friday 22 July 2016
FootJoy have a long heritage of tour player sponsorship and designing for serious golfers, and they’ve drawn on all this experience to develop their latest 2016 range of winter apparel. FootJoy say the new garments have been extensively tested by their stable of tour players, and they’ve taken inspiration from fashion trends around the globe. “We understand it can be tough...
Wednesday 20 July 2016
We’ve teamed up with popular golf brand Wilson Staff to give Today’s Golfer readers the chance to win a set of the brand’s latest C200 irons, designed to significantly improve distance and accuracy for the mid-to-high handicap player. The lucky winner will receive a complete (4-PW steel shaft) set of irons featuring FLX Face™ Technology, which utilises Power Holes wrapped entirely...
Written by Edward Colman on Tuesday 12 July 2016
2011 Masters winner Charl Schwartzel has signed an endorsement deal with PXG. The South African golfer who plays on the PGA and European Tours, clinched a Masters victory by two strokes in 2011. With three wins already under his belt this season, Schwartzel is hungry for another major and has determined that PXG will help him get there. “From...
Written by Simon Daddow on Thursday 7 July 2016
Unlike some top golf brands Srixon don’t scream from the hilltops when they launch a new product. Instead they take a much more-subtle controlled Japanese approach, safe in the knowledge their products which are top drawer will shine through once player tested. So you’ve probably not heard much about the new Z family, even though world number 15th Hideki Matsuyama’s...
Written by Simon Daddow on Tuesday 28 June 2016
Chippers have always struggled to feature on the scale of cool. It’s mainly because they’re aimed at golfers who struggle to chip with a conventional wedge or seven iron which if you’ve ever been afflicted by the short game yips definitely isn’t cool. Lob in how they’re usually associated with bargain bucket pricing and you’ve got a pretty potent combination...
Written by Simon Daddow on Wednesday 6 July 2016
Laceless fastening tech for golf shoes is growing rapidly. Whether the trends down to golfers not having enough time to tie laces before heading to the 1st tee or humans generally getting lazier we can’t be sure but Puma are the latest top shoe brand to add a laceless model to their line-up. Puma say the new Ignite’s disc fastening...
Written by Simon Daddow on Friday 1 July 2016
Galvin Green for the first time are official outer wear suppliers to Europe’s Ryder Cup team this September. And to make sure you’ve got plenty of time to get ready for autumn they’ve just launched a new multi-layer range which takes their line-up to over 250 premium lines all of which come in different styles and colourways. Headlining the new range...
Written by Simon Daddow on Monday 27 June 2016
Research shows a quarter of all shots in a round of golf are played using a wedge. It’s no surprise then they should be a vital part of every golfers game. Get the right selection and they’ve got the ability to set up birdies and grind out pars, but with a massive selection of head shapes, bounce options and sole...
Written by Simon Daddow on Tuesday 21 June 2016
It’s fair to say Odyssey are obsessed with putters and their latest bout of R&D has led them down a path of exploring sound and feel deeper than ever before. Odyssey’s engineers have worked really closely with Phil Mickelson to create a new precision milled sound chamber in the sole and behind the putters face, which they say gives a crisp...
Written by Simon Daddow on Tuesday 31 May 2016
FootJoy have teamed up with leading sports technology company BodiTrak Sports to conduct extensive research into the interaction between golfers and the ground during a golf swing. And through thousands of carefully evaluated swings they reckon they’ve discovered how golfers respond differently to different types of shoes. Think about it if you have really active feet and you wear a really...
Monday 13 June 2016
Golf shoes aren’t just golf shoes anymore, in fact if you believe what the top shoe manufacturers are saying golf shoes are rapidly changing into launch pads. Nike reckon a proper golf swing is built from the ground up. And their engineers believe a flat stable front foot when combined with a torqueing back foot during a golf swing can enhance power,...
Written by Simon Daddow on Wednesday 1 June 2016
In case you hadn’t noticed Sergio Garcia’s a massive adidas fan, and as such he was lucky enough to debut the new Prime Boost at The Masters in April. If you spotted them then and liked what you saw, you’ll be pleased to hear they’re now coming to retail on a limited numbers release. adidas say the new Primeknit technology used...
Written by Simon Daddow on Wednesday 18 May 2016
Stewart Golf raised the benchmark for electric trolleys when they launched the X1 Remote well over a decade ago now. They’ve gone on to corner the super premium electric trolley market and since 2014 they’ve been shaking up the premium push trolley market with the R1 Push too. For 2016 they’re launching a new R1-S Push trolley which they say has...
Written by Simon Daddow on Wednesday 18 May 2016
We loved the Callaway Apex irons when we tested them in our mega Top Gear test earlier in the year, but the company reckon they’ve taken perfection one step further with the unveiling of their new Apex Black irons. Essentially the set are built on the same chassis as the Apex CF 16’s, meaning you get plenty of forged feel from...
Written by Simon Daddow on Tuesday 17 May 2016
Jason Day’s been using a custom design red Itsy Bitsy prototype putter for a while on tour, and theres been plenty of rumour whether the putter will ever be availble to the public. Well today TaylorMade have gone public and confirmed they’ll be bringing the world number 1’s new Spider Limited to a shop near you. During his storybook rise...
Written by Simon Daddow on Tuesday 17 May 2016
To some golfers putters are much more than just flatsticks to hole out with. Theres a growing group of putter collectors who want to own the same putter as their favourite pro or be one of a select few owners of a particular limited edition model. Some of these guys will bend over backwards to get thier hands on super...
Monday 16 May 2016
Test Ping’s super-lightweight waterproof jacket and Ecco’s new Cage shoes for us. We’re looking for 4 TG readers to put Ping’s new Zero Gravity jacket to the test. This ultra–lightweight ¼ zip jacket is made from Pertex Shield+ fabric which is guaranteed waterproof for three years. The jacket is fully seam sealed, breathable, windproof and has additional venting to increase air...
Monday 9 May 2016
TaylorMade are very well known for sponsoring a stack of the worlds best players, but they’ve decided to focus their attention on the games next generation with their latest launch. Junior golfers haven’t always been the most well catered for before, but TaylorMade want to change all that with their new Phenom range which will be available from next month. TaylorMade...
Written by Simon Daddow on Wednesday 4 May 2016
Waterproof cart bag sales are on the up say Powakaddy. The rising trend is thanks mainly to more golfers choosing electric trolleys over lugging a bag round the links, but undoubtedly the UK’s unpredictable weather plays its part too. Well Powakaddy reckon they’ve got the perfect solution for golfers in 2016 with their new Dri Edition seam sealed waterproof cart bag.
Written by Simon Daddow on Thursday 28 April 2016
We don’t blink an eye at adjustable drivers anymore, it’s expected that the big dogs of today come with a sliding or movable sole weight and an adjustable hosel as standard. Similar adjustability’s spread to fairways and hybrids too and Cobra recently launched an adjustable iron but we’ve never really seen the whole adjustability thing in a wedge before. Well...