Written by Camilla Tait on Sunday 19 January 2020
HONMA Golf say their new Tour Release product line is geared for competitive golfers looking for premium performance and uncompromising craftsmanship Engineered to deliver exceptional speed and Tour-level performance, clubs in Honma’s new TR20 line – already in the bag of the Olympic Champion and US Open winner – include two holistically designed drivers and two sets of irons. Fairway woods, hybrids...
Tuesday 14 January 2020
Callaway Mavrik Irons: Callaway’s AI computer said ‘put a different face in every iron’… so they did exactly that! The Flash Face in Callaway’s 2019 Epic Flash driver was a big home run for the brand, so it’s no surprise that Callaway want to build on the tech for 2020 and their Mavrik irons. Engineers realised the next big opportunity for artificial...
Tuesday 14 January 2020
Callaway say their three new Mavrik, Mavrik Max and Mavrik Sub Zero driver models are more optimised to player traits than ever before It’s no secret traditional driver designs compromise on either ball speed, aerodynamics or forgiveness, as maximising all three factors in a single head just isn’t possible. When designers create low-spin drivers for higher swing speeds, there’s a compromise...
Tuesday 14 January 2020
Wilson’s new DUO Soft+ golf ball replaces their DX2 model as the “world’s softest golf ball” – and it’s joined by a new DUO Optix Wilson Golf has added what they call “Velociticor” technology to the new Wilson Staff DUO Soft+ golf ball that replaces the original DX2 Soft – claiming it’s now the world’s softest and longest, 35 compression two-piece golf ball...
Wednesday 29 January 2020
TaylorMade Golf Company Announces the All-New TP5/TP5x pix, Co-Developed and Played By Rickie Fowler • RRP: £49.99 • Available: 28 February 2020 TaylorMade have announced the second generation of the high-visibility line of pix™ golf balls, which have been developed in conjunction with Rickie Fowler and will be available in both the TP5 and TP5x models for the first time. The 5-piece ball...
Thursday 23 January 2020
The start of the year is always huge month for equipment releases for the golf industry, and 2020 is no different. Below, find out what products have been launched so far this year… Drivers • Callaway Mavrik / / Mavrik Sub Zero / Mavrik Max • Honma TR20 • Mizuno ST200 / ST200 G / ST200 • TaylorMade SIM /...
Written by Simon Daddow, Equipment Editor on Monday 3 February 2020
A decade ago TaylorMade were nowhere when it came to putters. They put out the Spider in 2009, knowing it was good, but based on past performances they didn’t expect it to rip up any trees. • RRP: £269 • Models: (TB1 – heel shafted blade, TB2 – centre shafted blade, TM1 – heel shafted mallet, TM2 – centre shafted mallet) • Grip:...
Written by Simon Daddow, Equipment Editor on Monday 3 February 2020
MOI is a battleground TaylorMade will continue to fight on in 2020 and a new Spider S (Stability) will keep them at the forefront of the forgiveness conversation. Unlike the Spider X, the S is created from lightweight aluminium. It means forgiveness efficiency is as good as it gets, especially as the head is loaded with two 48g forward tungsten weights...
Tuesday 14 January 2020
Callaway’s new Mavrik Fairways and Hybrids each have three versions to suit three different types of golfer If you haven’t already noticed, there’s one big trend in Callaway’s new equipment launch this year – everything is coming in threes! Callaway have three Mavrik drivers and three Mavrik irons, so there’s Mavrik hybrids and matching Mavrik fairways, too. Both fairways and hybrids have...
Friday 10 January 2020
TaylorMade reveal new SIM Max and SIM Max OS irons TaylorMade have added two new game improvement irons to their 2020 SIM line-up: The cavity-back SIM Max irons and the SIM Max OS – the strongest lofted iron the brand have ever produced. TaylorMade’s SIM driver story maybe based around aerodynamics, drag reduction and aero efficiency, but improving airflow, when it comes...
Friday 10 January 2020
Skechers have launched their mens range of Go Golf shoes for 2020, in addition to a new junior collection The Skechers GO GOLF footwear collection for 2020 combines award-winning Skechers Performance technologies and new designs to help golfers play and look their best whenever they step onto the golf course. The Skechers GO GOLF collection boasts innovative designs for men and women...
Wednesday 8 January 2020
Srixon’s new third generation Q-STAR TOUR golf balls feature a FastLayer Core and a softer feel at impact Srixon have announced the launch of the third generation of their three-piece Q-STAR TOUR golf balls, which boast a new FastLayer Core, SeRM urethane cover and new stamping design to aid alignment. “The new Q-STAR TOUR is a tour caliber golf ball, delivering a softer...
Tuesday 7 January 2020
Wilson’s new D7 Forged Irons feature power hole technology and a new club head design Wilson Golf are building on the success of its D7 range with the launch of their new D7 Forged irons – combining distance, looks and feel to create a pure players iron with with Tour level appeal for the 2020 season. Wilson has a hell of a...
Written by Simon Daddow on Monday 6 January 2020
TaylorMade have revealed three new SIM drivers, featuring an ‘asymmetrical’ sole design to help provide more speed and forgiveness Moving on from the M-Series of the past five years, TaylorMade have now unveiled their new SIM (shape-in-motion) drivers, which put a greater focus on geometry in order to increase speed. TaylorMade’s new SIM, SIM Max and SIM Max D are all aimed at...
Written by Simon Daddow on Monday 6 January 2020
TaylorMade have reinvented the V Steel design with their new SIM, SIM Max and SIM Max D Fairway Woods – in addition to incorporating the technology in to a Rescue for the first time In addition to three new drivers for 2020, TaylorMade have revealed their lowest CG fairway yet as part of three new fairway options, in addition to a...
Friday 10 January 2020
PXG have revealed three brand new iron models for 2020 – the PXG 0311 Gen3 T, P and XP – which all feature brand new Impact Reactor Technology (powered by a new DualCOR system) designed to improve ball speed and distance At a glance: PXG’s new 0311 Gen3 irons • There are three new models: T – Tour, P – Players, XP...
Thursday 30 January 2020
BIG MAX unveil three new standbags for 2020: The Aqua Hybrid 2, Aqua Eight and Dri Lite Eight BIG MAX are introducing three new stand bags for Spring 2020, adding a great choice of technology, innovation and price to its award winning bag range. Underpinned by its 100% waterproof Aqua technology and its water-resistant Dri Lite technology the BIG MAX bag range...
Monday 20 January 2020
Ping have revealed their new Heppler Putter range, featuring nine models with solid-face technology through high-pressure aluminium casting. Employing high-pressure aluminium casting for the first time in the manufacturing of its putters, Ping have introduced their new Heppler putters; An eye-catching, nine-model family of blades and multi-material mid-mallets and mallets differentiated by solid- face technology and extremely high inertia properties. Ping Heppler...
Monday 20 January 2020
First Look: Callaway’s new Chrome Soft and Chrome Soft X Golf Balls Callaway’s Chrome Soft ball has been a huge success, challenging once-dominant brands for pro shop sales. The original low compression Chrome Soft, launched in 2014, was really clever, giving club golfers a tour level ball that delivered the soft feel they desired. At the same time it only cost £34...
Tuesday 21 January 2020
Mizuno reveal new ST200 series, featuring three drivers and two fairways Mizuno’s new ST200 Series offers a choice of three different head designs, each with a Beta rich Titanium face and each offering a different ball flight. ◆ RRP: £349 – £399 ◆ Lofts: 9° – 10.5° Mizuno drivers had a breakthrough year in 2019. The ST190 drivers were fast, powerful and low...