Equipment news

  • Titleist Pro V1 performance for half the price? Why you have to try this golf ball

    Written by Ross Tugwood on Thursday 19 September 2024

    The industry-leading Titleist Pro V1 family remains the overwhelming ball of choice for the Pros, but here’s why it doesn’t need to be for you… Finding the best golf ball is a far more nuanced challenge than simply matching the marketing blurb on the back of a box with your perceptions of how it fits with your game. It’s why for the...

  • Want maximum distance from your swing speed? Then stop playing Titleist and TaylorMade golf balls…

    Written by Rob McGarr on Tuesday 24 September 2024

    Our robot test has found the longest golf ball at multiple swing speeds – and they’re probably not the models you expected! I don’t think there’s a golfer on the planet who wouldn’t like more distance off the tee. There’s endless data to show that longer drives equal lower scores and there are few better feelings than bombing a drive miles...

  • The best-selling ‘distance’ golf ball that doesn’t actually deliver much distance

    Written by Rob McGarr on Wednesday 25 September 2024

    The Today’s Golfer robot golf ball test revealed some surprising results about one hugely popular golf ball – so should you avoid it at all costs? Most golf equipment nowadays comes with elaborate product names that give you little idea of what it is or what it’s meant to do (here’s looking at you, Callaway Paradym AI Smoke Triple Diamond Max).

  • Spin Killers: Everything you need to know about TaylorMade Qi35 Drivers, Fairways, and Hybrids

    Written by Lewis Daff on Tuesday 7 January 2025

    TaylorMade launch the all-new Qi35 Woods family for 2025, which they say are their lowest-spinning woods yet… and there’s even a secret driver head! The cat is out of the bag, and we can finally talk about the TaylorMade Qi35 family of golf clubs for 2025! With the drivers having been seen in the hands of Nelly Korda at the Grant...

  • Golf’s mini-driver party just got louder with the launch of this brand’s SECRET WEAPON

    Written by Ross Tugwood on Thursday 9 January 2025

    Everything you need to know about the PXG mini-driver – Secret Weapon – and its Tour-winning technology. Next to arrive at golf’s new year mini-driver party is PXG, unveiling their not-so-subtly dubbed ‘Secret Weapon’ that slots effortlessly into the Arizonian brand’s ‘Black Ops’ woods family. This 13-degree mass-market offering is a first for PXG and promises “big things” for golfers seeking...

  • Mizuno’s new Pro X and Pro S golf balls aim to challenge premium brands at a fraction of the price

    Written by James Hogg on Thursday 9 January 2025

    Mizuno unveil their latest Tour-level golf balls at an extraordinary price, here’s everything you need to know about the Mizuno Pro X and Mizuno Pro S The premium golf ball market is incredibly competitive, and with the launch of the Mizuno Pro X and Mizuno Pro S golf balls, the marketplace just got even more crowded. Mizuno haven’t always been in...

  • Can this golf brand challenge Odyssey and Scotty Cameron with their new range of putters?

    Written by James Hogg on Friday 10 January 2025

    Fine-tune your short game with these fully customizable putters, here’s everything you need to know about the new Mizuno M.Craft X putters Mizuno have definitely sparked my interest with their new M.Craft X putters because of how much customization is possible and how straightforward it is to find the perfect combination for your putting. This new range of Mizuno putters is...

  • Is this the most innovative forged iron series in 2025? Srixon ZXi Irons

    Written by Lewis Daff on Monday 13 January 2025

    The new Srixon ZXi irons are finally here, but has Srixon capitalized on its well-earned position in the market, or is this just a release with a new badge on the back? In 2025, Srixon is not only recognized as a good manufacturer of irons, but possibly the best in the game right now. The new release of the Srixon ZXi...

  • More than just a sleeper hit, the new contenders in 2025: Srixon ZXi Woods

    Written by Lewis Daff on Monday 13 January 2025

    With the new Srixon ZXi drivers and woods lineup, Srixon feels they’ve got a product that can now stand alongside anything else on the market. So, what’s new with this year’s models and why are we looking at ‘ZXi’ instead of ‘ZX MKiii?’ It’s not surprising therefore to see plenty of carryover from the ZX series to the Srixon ZXi drivers...

  • Why going back to the drawing board was not on the cards with the Ping G440 fairway woods

    Written by Will Shreeve-Peacock on Tuesday 14 January 2025

    Once again, refining what has worked so well in the past was crucial for Ping. Here’s every detail about the Ping G440 Max, G440 LST, and G440 SFT fairway woods for 2025. Since the launch of the G2 more than two decades ago, Ping have consistently produced some of the best fairway woods in the game. They’ve been used to win...

  • Every golfer is covered with this one head as Ping reveal most versatile hybrid ever

    Written by Will Shreeve-Peacock on Tuesday 14 January 2025

    Work out which loft best suits your game and understand why Ping have done this. Here’s everything you need to know about the Ping G440 hybrid.  With the 2025 launch season in full swing, it’s easy to get caught up in the excitement of shiny new drivers and flashy irons, overlooking the groundbreaking work being done in the best golf hybrid...

  • The new Ping G440 irons look and feel very different to what you might expect

    Written by Will Shreeve-Peacock on Tuesday 14 January 2025

    After its long-awaited arrival, the Ping G440 iron is finally here. Not only do they look different, but they also have a different feel to them. Here’s everything you need to know about the eagerly anticipated Ping G440 irons. Is 2025 the year brands deliver game improvement technology in sleeker, more player-friendly designs? Ping certainly believe their G440 will do just...

  • Why Ping are breaking their own rules with the Ping G440 drivers

    Written by Will Shreeve-Peacock on Tuesday 14 January 2025

    From the tech to the specs, we’ve left no stone unturned to bring you every detail about the Ping G440 Max, G440 LST, and G440 SFT drivers for 2025. When you’ve released one of the best drivers golf has ever seen the previous year, launching a new family of big sticks 12 months later comes with significant pressure. But Ping believe...

  • Lighter, higher, and faster: everything you need to know about the new Titleist GT1 Woods

    Written by Lewis Daff on Wednesday 15 January 2025

    Titleist GT1 woods represent the commitment of the brand towards every golfer, so we’ve looked at all the new models to find out everything you need to know to see if these golf clubs are right for you. When the original GT Woods released, back last August, the company made it clear that while it was a great lineup, it wasn’t...

  • Phil Mickelson signs new deal after losing a bet at The Open

    Written by Alex Perry on Monday 20 January 2025

    Phil Mickelson had a small wager with a YouTube star ahead of last year’s Open. Now it’s led to him signing a lucrative new partnership with one of the game’s up-and-coming apparel brands What started out as a small side bet in a YouTube golf match has ended in a lucrative deal for Phil Mickelson. The six-time major champion appeared...

  • New Scotty Cameron Studio Style putters celebrate iconic range on 20th anniversary

    Written by James Hogg on Tuesday 21 January 2025

    Scotty Cameron have gone back to the past to create their future with the 2025 Studio Style putters – here’s what you need to know The original Scotty Cameron Studio Style putters debuted 20 years ago and, for many, they can still challenge the best putters in the game. Scotty Cameron has taken inspiration from that range as they celebrate the...

  • Fujikura releases VENTUS HB shafts for 2025, introduces ultra-lightweight VENTUS White

    Written by Lewis Daff on Tuesday 21 January 2025

    When the most popular shaft in the professional game brings out new lines, we’re always interested. With the new Fujikura VENTUS White and HB models though, there’s an interesting new direction being taken. When I covered the release of the Fujikura VENTUS Red and Black shafts last year, I was seriously impressed. Far more than just an update to the paint...

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