Written by Jake O'Reilly on Tuesday 12 March 2013
PUMA Golf is fusing the worlds of golf, fashion and technology together in their newly released iPhone and iPad application – PUMA STYLECADDIE – that acts as a virtual dressing room. The app contains all of the key clothing, footwear and accessories that PUMA Golf offers, allowing golfers to mix and match anything they want to create their own one-of-a-kind look. “PUMA STYLECADDIE is a huge...
Written by Jake O'Reilly on Monday 11 March 2013
Cobra-Puma have unveiled the new Masters themed headcover that Rickie Fowler will use at Augusta National next month. The monoline cap design features the famous green and gold associated with the first major of the year, while also paying homage to the American’s stlye. The world number 32 made his debut in at Augusta National in 2011 finishing T38 and went even better on his...
Written by Jake O'Reilly on Monday 11 March 2013
PING has launched the latest edition of its hugely popular Moon-Lite Carry Bag and for the first time it features an ingenious double strap system designed to make the lightweight 2.5 lb bag even easier to carry than it was before. The 2013 Moon-Lite still features the distinctive standing primary strap found on previous editions but for the first time it...
Written by Jake O'Reilly on Thursday 14 March 2013
Golf Pride has introduced a striking new range of Niion grips that blends striking fluorescent colours with innovative new textures and unique patterns to deliver unmatched feel and moisture channelling performance. The new Niion range features five uniquely vibrant colour combinations (Blue/Neon Yellow, Bright Orange/White, Lime Green/White, White/Neon Green and Bright Yellow/Blue) all constructed of a firm, tacky rubber compound suitable for both...
Written by Jake O'Reilly on Friday 15 March 2013
FootJoy has launched an exciting new footwear promotion designed to put a spring in your step on the fairways this season. To celebrate its most feature packed golf shoe range to date, the market-leading brand is offering golfers a £25 discount on any pair of its lifestyle-infused spikless golf shoe styles when purchased alongside one of its popular spiked models. From March...
Written by Jake O'Reilly on Monday 18 March 2013
Thomas Aiken claimed his second European Tour title thanks to 46 bogey-free holes in the Avantha Masters in India. The South African held a three-shot lead going into the final day and was never caught, even though playing partner Liang Wenchong carded a hole-in-one on his way to finishing five shots back in third. India’s Gaganjeet Bhullar, looking to claim a popular home victory at the Jaypee...
Written by Jake O'Reilly on Tuesday 19 March 2013
Bridgestone Golf has doubled its schedule of Ball Fitting Challenges during the first half of the season across the UK & Ireland and is set to deliver a record number of fittings throughout 2013. The fittings, which incorporate an unrivalled computer software programme to identify the precise ball suitable for each individual player, range from Inverness in the north to Cornwall’s St.
Written by Jake O'Reilly on Tuesday 19 March 2013
ECCO has announced that it has signed Chinese golf star Wu Ashun, who will compete in the brand’s Tour Hybrid model throughout the 2013 season. Ashun – who recently became only the second Chinese player to qualify for the Open Championship – will also showcase the ECCO logo on his shirt collar and participate in the brand’s marketing initiatives. The 28-year-old competed on the...
Written by Jake O'Reilly on Thursday 21 March 2013
Weighing in at 10.5KG and folding down to a size not much bigger than an airline hand luggage allowance, the M1 PRO is designed to make transportation to and from the golf course easier. Designed to fit easily into a car boot, the M1 PRO’s features include a two-bar frame that allows an 18 hole lead-acid or lithium battery to remain in its...
Written by Jake O'Reilly on Wednesday 20 March 2013
Nikon has announced the signing of Ian Poulter as an ambassador for its COOLSHOT and COOLSHOT AS Laser Rangefinders. The Ryder Cup star and world number 10 has signed a deal that will see him and his caddie Terry Mundy use Nikon Laser Rangefinders when making their weekly tournament preparations on and off the course until 2015, while Mundy will also have the...
Written by Jake O'Reilly on Wednesday 20 March 2013
FootJoy has continued to strengthen its leading position in the spikeless golf footwear category following the launch of the all-new DryJoys Tour SL spikeless model. Available from the 10th of April, this traditionally-styled golf shoe has been developed using identical construction techniques to the brand’s immensely-popular DryJoys Tour franchise, but now comes with the added bonus of a spikeless sole. Providing golfers with comfort,...
Written by Jake O'Reilly on Monday 25 March 2013
Thailand’s Kiradech Aphibarnrat held-off Edoardo Molinari and Anders Hansen to win the rain-shortened Malaysian Open by a shot. Reduced to three rounds, Aphibarnrat led by one from clubhouse leader Molinari as he approached the 16th, but a thunderstorm forced a two-hour delay. When play resumed, the 23-year-old held his nerve on the par-3 16th and knocked it to three-feet for an easy birdie, leaving him...
Written by Jake O'Reilly on Monday 25 March 2013
Odyssey has unveiled their new Tank model, which has a drastically higher MOI to make it feel like an anchored putter. The heavier putter is designed to help those golfers looking for added stability through the stroke, featuring weighted components with a calculated balance point for a higher MOI, increasing the putter’s resistance to rotation during the stroke and twisting on off-centre hits. Additional weight also helps...
Written by Jake O'Reilly on Tuesday 26 March 2013
Tiger Woods replaced Rory McIlroy as world number one after winning the Arnold Palmer Invitational at Bay Hill by two shots. The 37-year-old fired a two-under-par final round to hold-off Justin Rose and Rickie Fowler and claim his 77th PGA Tour title, moving him to within five of Sam Snead’s all-time record. Woods resumed the storm-delayed final round three shots clear and was never seriously challenged...
Written by Jake O'Reilly on Wednesday 27 March 2013
ECCO has expanded its popular spikeless Biom Hybrid collection to include three new colours and upper patterns for 2013. The new shoes (pictured right), will be worn in competition by the likes of Graeme McDowell, Thomas Bjorn and Thongchai Jaidee and will retail at £160. The Biom Hybrid’s came to the public’s attention thanks to Fred Couples at The Masters, and since then many other...
Written by Jake O'Reilly on Wednesday 27 March 2013
Softspikes have launched the Black Widow ‘Finisher’ putter grip has the thickness and playability of a ‘jumbo’ grip, but with all the feel of a smaller version. They say it will prevent unwanted wrist movement, resulting in increased control and more putts holed. The grip is constructed from soft, durable ‘Gel-Tech’ material and has the bold design we’ve come to expect from Black Widow. The...
Written by Jake O'Reilly on Thursday 28 March 2013
With a range of styles, technologies and finishes, the new Rife Vault 001 series has something for every golfer. The new collection compromises of blades, mallets, half mallets and concept putters, along with a range of different finishes. Underpinned by Rife’s RollGroove face technology that delivers a quick, true forward roll, every putter in the Vault 001 range provides Tour proven performance combined with a...
Written by Jake O'Reilly on Thursday 28 March 2013
Callaway have unveiled their new X Hot 3Deep fairway wood and it has already revolutionised Phil Mickelson’s bag, with his caddy Jim ‘Bones’ Mackay calling it “the most meaningful club that Phil has ever put in play.” The new fairway is longer at 43-inches, has a taller face – from 1.3 inches to 1.45 – and has a sole with less camber. All these slight...
Written by Jake O'Reilly on Tuesday 2 April 2013
COBRA are launching a new app that allows golfers to input different attributes of their game, such as tempo, ball flight, distance and set make-up, to help determine the best COBRA clubs that suit their game. The Fit N Fly app for iPhone and iPad (Android coming soon), means you can make sure you are playing the best equipment for your swing. When a user selects...
Written by Jake O'Reilly on Thursday 4 April 2013
Callaway Golf has launched their new HEX Chrome+ golf ball, a Tour performance ball that delivers high speeds for maximum distance at mid to high clubhead speeds, especially with the driver. This new ball, which has already captured a top-three finish on the European Tour in the hands of Pablo Larrazabal, features a dual mantle that unlocks distance by increasing speed and minimising spin...