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  • Second generation Velocity Slot Technology from Adams Golf

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 28 December 2011

    Adams have launched their new Speedline Fast 12 fairway woods that utilise an enhanced version of their Velocity Slot Technology. The original VST featured in the company’s Fast 11 fairway woods, and the update actually uses a slot within a slot on both the crown and sole of the club for even more ball speed and forgiveness. “By placing a slot within...

  • New ECCO shoes set to make waves in Britain

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 29 December 2011

    Danish shoemakers ECCO have never been afraid to put out cutting edge designs, but their new Biom Hybrid shoe will have even the most forward-thinking golfer impressed by the latest innovation. These new shoes have been designed without traditional cleats or spikes, but instead feature 100 moulded traction bars on the sole which gives golfers the grip they need throughout all...

  • Cleveland continue on the light path with CG Black driver

    Written by Jonathan Greathead, TG Senior Equipment Editor on Friday 30 December 2011

    Cleveland impressed us last year with their Ultralite Series of drivers, but now they’ve gone one (well five) better than before with the launch of their new CG Black driver. At just 265g, the club is the lightest driver ever to be produced and knocks 5g off last year’s XL270 ultralite. The head has been resigned to be more aerodynamic and, according...

  • TaylorMade unveils new RocketBallz golf ball

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 5 January 2012

    Following on from the launch of the RocketBallz woods and irons, TaylorMade have launched their new range of RocketBallz golf balls. The new three-piece balls have been designed to offer exceptional distance but with good short game performance. The impressive distance gains from the ball is thanks to TaylorMade’s REACT Core technology and SPEEDMANTLE innovation. “The new RocketBallz golf ball is for the...

  • New TaylorMade ATV wedge set to launch

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 5 January 2012

    Following years of development, TaylorMade are launching their innovative All-Terrain Versatility wedge, which has been designed to feature various degrees of bounce on the different parts of the sole. The wedge has been created to give golfers more options with their short game, and the specially-designed sole helps players of all abilities to do this. “You won’t find a bounce number etched anywhere into...

  • TaylorMade launch next generation of Penta golf balls

    Written by Jonathan Greathead, TG Senior Equipment Editor on Friday 6 January 2012

    TaylorMade have unveiled their new Penta TP5 and Penta TP3 golf balls, ahead of the new golfing season. Two years ago they launched the first five-piece golf ball, and now they’ve made some key improvements to their new model, as well as introducing a three-piece Penta TP3. “The Penta TP5 was created for our Tour pros, yet it’s a great ball for...

  • Swede Karlsson joins the ranks at Adams Golf

    Written by Jonathan Greathead, TG Senior Equipment Editor on Tuesday 10 January 2012

    Robert Karlsson has signed a new deal with Adams Golf, and will play a full bag of their equipment in 2012. The Swede, who has won 11 times on the European Tour, has also played in two Ryder Cups. “We are extremely excited to add a player of Robert’s caliber to our tour staff,” said Chip Brewer, President and CEO of Adams...

  • Stewart Golf to offer X7 Lithium in stunning new white colour

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 11 January 2012

    Stewart Golf have announced that they will now offer their brilliant X7 Lithium powered cart in a new pearlescent white colour. “We have had many customers & distributors asking for a special white version of the X7, so we are very pleased to bring this to market,” said MD Mark Stewart. “White is very fashionable for premium cars now, and this special...

  • Poulter agrees Cobra Puma Golf shoe deal

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 11 January 2012

    Ryder Cup hero Ian Poulter has signed a new deal with Cobra Puma Golf, which will see the player wear the brand’s new golf shoes. As well as the new Neo Classic Pro Type the world number 16, who has been an ambassador for Cobra for over five years, will also be wearing a new range of buckles. “We are excited to have a world-class golfer...

  • Webster extends deal with Wilson Staff

    Written by Jonathan Greathead, TG Senior Equipment Editor on Monday 16 January 2012

    Two-time European Tour winner Steve Webster has extended his deal with Wilson Staff, and will use the brand’s FG Tour irons. In addition to his two Tour titles at the Italia Open (2005) and the Portugal Masters (2007), the 36-year-old was also the man who beat Tiger Woods to the Silver Medal at the 1995 Open Championship at St Andrews. “We are...

  • Counterfeit golf websites closed down

    Written by David Connor, TG Equipment Editor on Thursday 12 January 2012

    The world’s leading golf equipment manufacturers have pulled together to close 62 websites offering counterfeit goods to customers. Manufacturers including Titleist, TaylorMade, Callaway, Ping and Cleveland are part of The US Anti-Counterfeiting Working Group who have announced that a preliminary injunction has been issued by the Southern District Court of Florida to shut down 62 websites where counterfeit clubs were sold. The...

  • ECCO launches BIOM Hybrid shoes and reveals 2012 product line-up

    Written by Jonathan Greathead, TG Senior Equipment Editor on Monday 16 January 2012

    ECCO has announced its new shoe line-up for 2012, with the innovative BIOM Hybrid being billed as this year’s standout product. The Danish manufacturer will also offer an updated Street shoe, as well as upgraded BIOM and Cool III models. The BIOM Hybrid combines the outsole from the Street shoe with the Natural Motion technology that featured in the original BIOM that launched last...

  • Ross Fisher makes switch to Nike Golf

    Written by Jonathan Greatehad, TG Senior Equipment Editor on Tuesday 17 January 2012

    Englishman Ross Fisher has joined the swelling ranks of Tour professionals at Nike Golf, after he signed a multi-year contract that will see him head-to-toe in apparel, footwear and equipment. The switch to Nike Golf is the first manufacturer change in his seven years as a professional, and the four-time European Tour winner was delighted to have made the move. “Just looking...

  • USPGA Champion Bradley signs apparel deal with Tommy Hilfiger

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 18 January 2012

    American Keegan Bradley has signed a deal with clothing giant Tommy Hilfiger, which will see the 2011 USPGA Champion take up a role as Golf Collection Ambassador. Bradley, who was named PGA Tour Rookie of the year following his success at the Atlanta Athletic Club in the year’s final Major, will represent the brand by wearing pieces from the men’s golf collection. “I...

  • Starlet Fowler agrees Cobra move

    Written by Jonathan Greathead, TG Senior Equipment Editor on Monday 23 January 2012

    Superstar Rickie Fowler has joined the likes of Ian Poulter and Johann Edfors by signing a deal to play Cobra Golf woods and irons this year. The Californian, who signed with apparel giant PUMA in 2009, starts his season at the Farmer’s Insurance Open later this week and was clearly excited about using the new products. “I am so excited to have...

  • Yes! putters launch 2012 range at PGA Merchandise Show in Orlando

    Written by Jonathan Greathead, TG Senior Equipment Editor on Tuesday 24 January 2012

    Twelve months after being purchased by Adams Golf, Yes! have announced a new line of putters for 2012 which will be unveiled at this year’s PGA Merchandise Show in Orlando. Each putter in the new range will feature a contrasting insert for enhanced feel, which is positioned in a precision-milled slot behind the face. The patented C-Groove technology, that Yes! is predominantly known...

  • Four new golf ball models launched by Titleist

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 26 January 2012

    Titleist have launched four new models of golf ball for the 2012 season, each designed to suit different skills levels and personal preferences. In addition to a new NXT Tour ball and NXT Tour S model, Titleist have also unveiled the Velocity ball and the DT SoLo. The NXT Tour first launched in 2001, but there have been many improvements since. The latest...

  • Bubba Watson starts off on the road to raise $1m with pink-headed G20 driver

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 25 January 2012

    Winning Major Championships may be the ultimate goal for long-hitting Bubba Watson, but the American has also pledged to try and raise $1million for charities this year. As part of the “Bubba and Friends Drive it to a Million” initiative, Watson’s equipment sponsor PING will donate $300 to the cause for the first 300 drives that he launches over 300 yards in 2012.

  • PGA Merchandise Show Blog – Day 1: Demo day

    Written by David Connor, TG Equipment Editor on Thursday 26 January 2012

    The annual PGA Merchandise Show in Orlando is where the great and the good of the golf industry meet every year to show off their new equipment for the coming season – and Today’s Golfer are here to bring you the latest news and reviews of what will be hitting the stores this year. First up is the demo day where...

  • Video Review: Callaway RAZR X HL Hybrids

    Written by Jon Greathead, Senior Equipment Editor on Friday 27 January 2012

    Callaway’s RAZR X won our most recent TG Hybrids Test towards the back end of last year, and now a new game-improver rescue club is about to hit the market. The new RAZR X HL hybrids feature a Zero Roll design that helps to increase distance from all lies, but also helps to generate a gentler landing on the green. The centre...

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