Equipment news

  • COBRA AMP CELL Ladies Irons Launched For 2013

    Written by Jake O'Reilly on Monday 24 September 2012

    COBRA Golf has launched the all new AMP CELL women’s irons that are packed full of technology. The new irons feature a metalwood face-weld construction, E9 Face Technology, AMP CELL technology, a V-Skid sole design, vibration management system and Speed Channel. “Our AMP CELL Women’s Irons will bring women the innovation and technology they are looking for on the course,” said...

  • Callaway Launch New Legacy Black Range

    Written by Jake O'Reilly on Tuesday 25 September 2012

    Callaway have launched their new Legacy Black range that is aimed at the ‘more competitive golfer looking for tour-level performance’. The new line focuses on performance and the irons have already stamped their authority on the Asian market by becoming the number one selling iron in Japan after only a few weeks on the shelves. Created by Callaway’s design guru Roger...

  • Adidas And Ashworth Provide Ryder Cup Shoes

    Written by Ryder Cup 2012 on Wednesday 26 September 2012

    Ashworth and adidas have announced that their European and PGA Tour staff players will wear custom-made footwear in celebration of their team throughout the Ryder Cup at Medinah in Chicago. The shoes will be worn by players including Justin Rose, Sergio Garcia, Peter Hanson, Martin Kaymer and Dustin Johnson. adidas staff player Garcia will wear Europe’s yellow and blue coloured crossflex, along...

  • Lee Westwood Signs With Bushnell For 2013 And 2014

    Written by Jake O'Reilly on Wednesday 26 September 2012

    Bushnell Outdoor Products, makers of the number one laser rangefinder on the PGA Tour, have announced a two-year sponsorship agreement with world number four Lee Westwood that will see the  Englishman highlight the company’s full range in print and broadcast advertising worldwide. “Bushnell is delighted to welcome Lee Westwood as part of the Bushnell Team” said Guilhem Pezet, Sport Marketing Manager at Bushnell.

  • FootJoy Launch The Sport Spikeless Shoe

    Written by Jake O'Reilly on Monday 1 October 2012

    FootJoy have added to their spikeless collection with the launch of their Sport Spikeless model. The lightweight, flexible and multi-functional shoe is designed to offer outstanding levels of ‘Sports’ performance on and off the course. The spikeless market took off this summer, targeting golfers who didn’t want the hassle of changing shoes during the day’s golf. FootJoy’s latest dip into this market is constructed using...

  • Puma Design Custom Shoes For Ryder Cup

    Written by Ryder Cup 2012 on Friday 28 September 2012

    PUMA Golf has created a selection of custom Neo Classic Pro Type shoes for Ian Poulter to wear at the Ryder Cup. They have been designed to match Europe’s outfits, suggesting a lime green number during Saturday’s pairs contests. The Neo Classic ProType is one of PUMA’s leading shoes, featuring S2Quill Spikes with Performance INSert System along with 130 S2Quill traction quills...

  • John Letters Continue Successful Season

    Written by Jake O'Reilly on Friday 28 September 2012

    John Letters’ latest staff player Paul Wesselingh has finished in a tie for third place at the French Riviera Masters on the European Senior Tour to continue his good run of form to remain on-course for the Rookie Of The Year Award. Wesselingh recorded rounds of 71, 69 and 69 at the Terre Blance Resort to finish seven-under par and just a shot back...

  • Video Interview: Jose Maria Olazabal On Leadership

    Written by Ryder Cup 2012 on Friday 28 September 2012

    Jose Maria Olazabal was interviewed by respected sports business journalist Richard Gillis on behalf of Ernst and Young – partners of the 2012 and 2014 Ryder Cup teams – with a strong focus on José María’s learnings from the leadership of previous captains. The European captain is a famously private person but they were fortunate enough to spend three hours with him in the...

  • Motocaddy Launch Winter Wheels

    Written by Jake O'Reilly on Thursday 1 November 2012

    Trolley giants Motocaddy and wheel manufacturers Hedgehog have come together to launch a new set of trolley wheels that are perfect for use in wintry conditions. The new Motocaddy Winter Wheels have been designed with an innovative anti-skid tread – more commonly seen on Hedgehog’s popular manual trolley wheel grips – that greatly reduces turf compression and protects the golf course...

  • Lee Westwood Joins The Bolle Team

    Written by Jake O'Reilly on Thursday 4 October 2012

    Bushnell Eyewear announced today that Lee Westwood has signed a two-year global sponsorship agreement to wear Bollé sunglasses. The Englishman will wear the Bolt model and its V3 lens that has been specifically designed for golf. “Precision is the major asset in golf and vision must be perfect, whatever the weather conditions,” said Westwood. “What my Bollé eyewear also offers is better reading of...

  • Titleist National Fitting Centres gear up to custom fit golfers for new 913 drivers

    Written by Jonathan Greathead, TG Senior Equipment Editor on Friday 5 October 2012

    Ahead of the official launch of the new 913D2 and 913D3 drivers, Titleist’s four National Fitting Centres are now offering golfers the opportunity to be custom-fitted for the new product. Titleist fitting technicians at the centres, located at St Ives (Hunts) GC in Camrbidgeshire, Kings Acre GC in Midlothian, Celtic Manor GC in south Wales and the GUI National Academy at Carton House in...

  • Branden Grace In The Bag: Dunhill Links Championship Winning Clubs

    Monday 8 October 2012

    Branden Grace closed out the Alfred Dunhill Links Championship to win by two shots from  Thorbjorn Olesen with a record-equalling 22-under-par total. The South African led from the first round, shooting 60, 67, 69 and 70 to claim the €617,284 first prize and his fifth title of the year. “I’ve really dreamt of this moment my whole life. It was...

  • Ryan Moore In The Bag: The Shriners Hospitals for Children Open Winning Clubs

    Written by Jake O'Reilly on Monday 8 October 2012

    Ryan Moore won the Shriners Hospitals for Children Open on Sunday to claim his second PGA Tour title, after a nervy final-round tussle with Brendon de Jonge. The American and Zimbabwean were tied on -19 with Swede Jonas Blixt after round three, but Blixt bogeyed the par-4 first and only recorded two further birdies, to leave it to a two...

  • Titleist Staffers Begin Testing The New Prototype Pro V1 And Pro V1x Balls

    Tuesday 9 October 2012

    When Titleist’s PGA Tour players arrived at the Shriners Hospitals for Children Open last week they were welcomed by a present, wrapped in inconspicuous white paper. Inside this package were the latest Pro V1 and Pro V1x prototype balls – that TG believes will hit pro shops in 2013 – available for their first week of legal competition play. “It’s like Christmas,” said Charley Hoffman, who...

  • Justin Rose Opens TaylorMade Performance Lab In Turkey

    Written by Jake O'Reilly on Wednesday 10 October 2012

    World number five Justin Rose officially opened a new TaylorMade Performance Lab at Carya in Turkey this week. The Lab allows golfers to have quality one-on-one time with a fitting specialist as they conduct a thorough evaluation of the player’s set-up, swing and impact dynamics. The results help to improve golfer’s swing faults and fit the right specification clubs.  Critical to the Lab is the MAT-T system,...

  • 3BaysGSA Golf App Set To Revolutionise Instruction

    Written by Jake O'Reilly on Thursday 1 November 2012

    The Mustard Concept, a technology go to market company, has announced the UK release of the 3BaysGSA; a device that fits into the butt of your grip and instantly transfers all your swing details to your smart phone or tablet. Small enough to be attached to the end of any golf club, this new device uses the cutting edge technology...

  • ProQuip launches new Wind 360 playing top

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 11 October 2012

    With autumnal and wintry weather just around the corner, ProQuip have announced the launch of their new Wind 360 playing top. The four-way stretch fabric has been designed to be lightweight, highly-breathable and offer maximum playability in the toughtest of conditions. The fabric is also water-repellent so getting caught in a shower isn’t the end of the world, and the anti-crease technology...

  • Pinnacle Introduce New Bling Golf Balls In Four Colours

    Written by Jake O'Reilly on Friday 12 October 2012

    Pinnacle have launched their new colourful Bling golf balls that aim to combine style and substance. Golfers will have the chance to stand out from the crowd by teeing up a brighter and bolder ball, choosing from four different High Optix colours – orange, yellow, pink and violet. The new balls will also feature a large, high-velocity, soft compression core; a soft, ionomer cover blend and...

  • Video Review: Benross Quad Speed Hybrid

    Written by Jake O'Reilly on Friday 12 October 2012

    ​Designed to be an easier to hit alternative to long irons, the Benross Quad Speed hybrid delivers extreme playability. The wide body and split dual crown exaggerate a lower and deeper centre of gravity enabling golfers to flight shots off any lie. A higher launching “Rainbow Shaped” flight means increased hang time and maximum carry distance. A steeper decent into greens, increases control...

  • Video Review: Cleveland Mashie Hybrid

    Written by Jake O'Reilly on Saturday 13 October 2012

    The first thing to say about Cleveland’s Mashie, their 2011 hybrid, is that it features a very retro look. The raw finish has been designed to look rugged at address, in order to encourage a variety of shots from different lies. Cleveland say it is one of the most forgiving hybrids currently on the market, with a low and deep...

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