Thursday 11 January 2024
Cobra unveils their ‘fastest driver ever’, delivering out-of-this-world speed for golfers of all abilities Jump to: Darkspeed X | Darkspeed Max | Darkspeed Max Women’s | Darkspeed LS It’s everyone’s favorite time of year once again when the brands unveil their new equipment for the upcoming golf season – and Cobra’s doesn’t disappoint. Cobra’s fresh claims for 2024 are that Darkspeed is...
Thursday 4 January 2024
Callaway reveals their ‘sweetest’ family of drivers ever, powered by AI to deliver a smoking-hot performance for all golfing abilities. Jump To: Ai-Smoke Max | Ai-Smoke Max D | Ai-Smoke Max Fast | Ai-Smoke Triple Diamond “Sweeter from every spot.” Sounds great doesn’t it? A new season brings fresh claims and Callaway is certainly not holding back with a promise that will pull...
Thursday 4 January 2024
Callaway targets the game improvement irons market with three models to tighten shot dispersion and get more players hitting more greens in 2024. Jump To: Ai-Smoke | Ai-Smoke Max Fast | Ai-Smoke HL Finding greens is the name of the game when you reach for an iron, and hitting the dancefloor is not only one of the best feelings in golf but...
Thursday 4 January 2024
Callaway steps up in 2024 to challenge Titleist’s era of Pro V1 dominance with the launch of the Chrome Tour and Chrome Tour X golf ball. Jump To: Chrome Tour | Chrome Tour X | Chrome Soft Since their conception in 2014, Callaway’s Chrome Soft golf balls have struggled to consistently live up to their original tagline as ‘the ball that changed...
Tuesday 2 January 2024
We take a look at the new Vokey SM10 wedges, which replace the SM9 and look set to be among the best wedges of 2024. As the 2024 PGA Tour season debuts this week in Hawaii, so does a raft of new gear – including drivers, irons, balls and wedges. Along with the latest drivers from TaylorMade, Callaway and Ping, Titleist has...
Saturday 16 December 2023
There is a new voice in the craft world of putters, but who are Olson MFG putters, and how have they found their way into the bags of the best? Scottie Scheffler’s name atop the leaderboard on Sunday evening at the Tiger-hosted Hero World Challenge was unlikely to get anyone doing a double-take. After all, the World No.1 has been a dominant...
Monday 4 December 2023
R&A and USGA are set to impose a ‘distance tax’ on all golfers, but is this a price we should all be happy to pay? A proposed ‘golf ball rollback’ designed to curtail hitting distances of the game’s elite looks set to get the green light from golfing authorities, albeit with one final twist in the tale. We will all have to...
Tuesday 28 November 2023
The TaylorMade Qi10 driver promises to deliver ball speed and distance alongside a massive jump in forgiveness. TaylorMade have long been known for making some of the very best golf drivers when it comes to ball speed and distance, but lacking somewhat in the forgiveness and dispersion stakes. The new family of TaylorMade Qi10 drivers looks set to change that,...
Wednesday 15 November 2023
Everything we know about the PXG Black Ops drivers, the brand’s driver family for 2024. PXG have produced some of the best golf drivers in recent years, and their new model for 2024 has been sighted on the USGA conforming list – PXG Black Ops. From the information on the USGA website, and what’s visible on the image, it looks as though...
Tuesday 14 November 2023
Everything we know about the Cobra Darkspeed driver family, the brand’s range of big sticks for 2024. It’s the time of year when we monitor the USGA’s conforming list closely in the hope of catching a glimpse of 2024 products and a new range of Cobra Darkspeed drivers have caught our eye. An LS, X, and Max head have all been submitted...
Tuesday 14 November 2023
Everything we know about the Ping G430 Max 10K driver, which extends the brand’s driver family for 2024. Read our full G430 Max 10K driver review. Ping models consistently feature among the best drivers, and a new model has appeared on the USGA website, hinting at what the company might be launching next year. The G430 MAX 10k follows in the same...
Tuesday 31 October 2023
New research into the calorific effects of carrying versus carting your clubs may surprise you. My on-course sustenance typically includes a Mars bar, a bottle of Coke, and the unavoidable bacon roll at the halfway house. I make it around 700 calories, but who’s counting? Well, a team of sports scientists from Liverpool John Moore’s University, actually. Great news, I can now bask in...
Friday 18 August 2023
Golf’s biggest brands join the PGA Tour to drive the on-course tracking specialists forward with $20 million investment. Headlined by the PGA Tour alongside manufacturers including PING, TaylorMade, Cobra-Puma, and Callaway, the world’s largest on-course tracking system has secured funding that will accelerate the growth of the game’s most extensive data set, and improve its accessibility across the whole industry. In conjunction...
Thursday 27 July 2023
Rollback debate rolls on as Monahan shuts door on distance-limiting balls. The PGA Tour has finally announced feedback following a ‘comprehensive analysis’ of distance on the PGA Tour and concluded that “doing nothing” is actually a pretty good option. PGA Tour Commissioner Jay Monahan notified the R&A and USGA of its decision not to support the proposed golf ball rollback that would...
Friday 9 June 2023
Golf Pride study reveals that changing your grips will help you gain distance. If ‘grip it and rip it’ is your first swing thought every time you pull out your driver like me, then you may want to hang fire, just for a moment. Novel findings from the first of a series of research studies into grip performance by Golf Pride suggest...
Thursday 1 June 2023
The year’s best golf equipment has been chosen by our experts and receives one of the coveted Today’s Golfer Editor’s Choice Awards. JUMP TO A CATEGORY Drivers | Fairway Woods | Hybrids | Irons | Wedges | Putters | Balls | Shoes | Apparel | Trolleys | Bags | Rangefinders, GPS & Shot Trackers | Accessories When you’re spending hundreds if not...
Wednesday 22 March 2023
It’s official – the golf ball rollback is happening! Here’s everything you need to know about the R&A and USGA’s landmark decision to future-proof the game and its courses. The R&A and USGA have finally dropped the widely expected news that testing conditions for golf ball conformation will change, rendering nearly every golf ball in circulation non-conforming from January 2028. The...
Tuesday 14 March 2023
R&A and USGA seek to tackle the impact of distance in the professional game with a new rule that will limit how far golf balls travel. Golf’s rule-makers have proposed a Model Local Rule (MLR) that gives competition organizers the option to require the use of golf balls that are tested under modified launch conditions to address the impacts of hitting...
Tuesday 14 February 2023
Motocaddy reveal M7 GPS, a remote-controlled electric golf trolley with touchscreen GPS. Part of the award-winning, compact-folding M-Series range, M7 GPS will be among the best electric golf trolleys 2023. It features a fully-integrated, super-fast GPS system with accurate green views, front, middle, and back distances, and hazard information across more than 40,000 pre-loaded courses worldwide. Motocaddy say the new model offers...
Wednesday 8 February 2023
Bob Parsons says the new PXG golf ball solves the dreaded choice between distance and control, making it “the one ball that does it all”. PXG, the golf company founded by GoDaddy billionaire Bob Parsons, has spent the last decade trying to produce the ultimate in golf equipment. PXG’s ‘money no object’ approach has led to some very impressive golf clubs,...