Friday 4 January 2019
This week in golf: Everything you need to know about the new equipment launched by PXG, TaylorMade and Callaway, and the latest club equipment deals and switches on Tour It’s only the first week of January and already it’s hard for the everyday golfer to keep up with all the gear news this week, let alone those of us who work...
Friday 4 January 2019
Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway’s new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...
Friday 4 January 2019
Odyssey have revealed new StrokeLab putter models StrokeLab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new StrokeLab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the...
Friday 4 January 2019
Callaway have unveiled new Epic Flash and Epic Flash Sub Zero drivers and fairway woods, which all feature the brand’s latest AI-developed ‘Flash Face’ technology. Callaway are making some big claims with their latest metalwoods, which all feature a brand new ‘Flash Face’ developed with the help of Aritficial Intellegence, Machine Learning and a $5million super computer to help golfers get...
Friday 4 January 2019
Callaway have unveiled three new golf balls for 2019: A new Supersoft 19′ golf ball, and two completely new products: the performance led ‘ERC Soft’ and larger than normal Supersoft Magna All three new golf balls released by Callaway have a unique selling point, with each targeting a different aspect of performance; length, spin and feel, and how it launches. Here’s everything...
Friday 4 January 2019
Callaway have revealed two new Apex irons – the Apex 19 and Apex Pro 19 – in addition to a brand new Apex Hybrid that features Jailbreak technology for the first time Here’s everything you need to know about the latest irons and hybrid from Callaway! Callaway Apex 19 Irons RRP: £ 1,299 (steel) – £1,399 (graphite) Grip: Golf Pride Velvet 360 Shaft: True...
Thursday 3 January 2019
TaylorMade have revealed new TP5 / TP5X golf balls which have more stiffness and a 10% softer urethane cover – resulting in faster ball speeds and more yards Improving a golf ball played regularly by 4 – 6 of the worlds top 10 players, sounds like a monumental task. It’s an even bigger job when you factor in how Rory, DJ,...
Thursday 3 January 2019
Speed Injected Twist Face is the latest technology from TaylorMade which will ensure each of the new faces in their M5 and M6 drivers are as close to the legal limit as possible In 2018 TaylorMade made headlines with their new ‘Twist Face’ technology in the M3 and M4 drivers. This year, they’ve improved upon that technology in their newest M5...
Thursday 3 January 2019
TaylorMade have revealed new M5 and M6 drivers, fairway woods and an M6 rescue, all packed with new technology The new M5 and M6 range follows on from last year’s TaylorMade M3 and M4, which put Twist Face at the forefront of it’s story. This year, Twist Face has been added to the higher lofted fairway woods and rescue for the...
Wednesday 2 January 2019
PXG have revealed two brand new drivers (the 0811 X Gen 2 and the 0811 XF Gen 2 Drivers) a new 0341 X Gen 2 Fairway Wood and a 0317 X Gen 2 Hybrid for 2019 There aren’t many things PXG’s multi-billionaire owner Bob Parsons regrets in life. But if he had the opportunity to wind the clock back and change...
Wednesday 2 January 2019
Justin Rose confirms he has signed a multi-year equipment deal with HONMA It’s official! World No.2 Justin Rose has confirmed his move from TaylorMade to Honma Golf, announcing on social media that he had signed the new endorsement deal. The contract between HONMA and the 2018 FedEx Cup Champion is said to be a multi-year deal, which according to Golfweek includes playing...
Wednesday 12 December 2018
PUMA Golf have launched their NXT generation spikeless footwear, featuring new designs that aim to provide added stability and traction PUMA Golf’s new NXT generation footwear has been designed on a completely new IGNITE spikeless traction platform on three unique, versatile, and fashion forward upper silhouettes. The NXT collection provides wearers added stability and comfort in multiple show-stopping designs, featuring PUMA’s proprietary...
Monday 10 December 2018
Wilson’s new D7 irons feature RE-AKT technology, creating a new distance range with performance looks and super game improvement benefits Wilson Golf has taken the aesthetics from its award-winning FG Tour V6 and C300 irons and combined it with ground-breaking super game improvement technology with the launch of its revolutionary Wilson Staff D7 distance irons for the 2019 season. The clubs couple the...
Wednesday 5 December 2018
Bettinardi Golf has signed two-time European Tour winner Eddie Pepperell 20 months, Eddie Pepperell purchased a Studio Stock 8 putter from his local stockist in Thame, Oxfordshire. And since putting the putter into play in April 2017, Pepperell has moved from 513 to 38 in the world rankings and captured two European Tour titles, winning in style at the Qatar Masters...
Thursday 15 November 2018
Wilson have named the Cortex Driver as the winner of Driver vs Driver 2. Here’s a closer look at the tech behind the latest model… The ‘Cortex’ was designed by show contestant Evan Hoffman, who beat out the competiton during the second edition of ‘Driver vs Driver’ to have his design brought to life and win a prize of $250,000. Headlined by what...
Tuesday 13 November 2018
Callaway Big Bertha: New Callaway Big Bertha range includes Callaway’s easiest to launch distance irons and the first hybrid to combine jailbreak technology and adjustability Callaway and Big Bertha are two names that belong together. Big Bertha, like a faithful dog has been there for almost all the Callaway journey. The name which was borrowed from a world war one cannon...
Wednesday 7 November 2018
According to several reports, World No.1 Justin Rose is set to leave TaylorMade and sign a new equipment deal with Honma. Justin Rose, whose victory at the Turkish Airlines Open last week saw him regain his World No.1 status, is set to switch equipment manufacturers for the first time in his career. It was reported earlier in the week by MorningRead.com, the...
Thursday 1 November 2018
Bettinardi have revealed 12 new putters across its three series, and have been inspired by Tour proven technology The 2019 range of premium range hand-crafted Bettinardi putters have been developed with direct input of its high-profile Tour players, including from Open Champion Francesco Molinari The brand-new Studio Stock Series includes the SS2, SS28 Slot Back (Centre Shaft and ArmLock option) and SS38...
Thursday 1 November 2018
Wilson Staff have launched the world’s softest premium 3-piece Urethane golf ball with Tour feel and distance. The Duo Professional offers the ultimate in Tour-level feel and distance with its new ultra-thin Urethane cast construction providing a soft feel, along with 6-10% higher spin on iron shots for improved control around the greens. The re-engineered 60 compression Duo Professional incorporates a seamless...
Thursday 1 November 2018
TaylorMade have launched the Rory Junior Golf Sets to introduce junior golfers to the game and promote proper swing mechanics TaylorMade Golf have announced the Rory Junior Golf Sets, inspired by and created through input from Rory McIlroy to welcome the beginner and developing player to the game of golf. The introduction of young players to the game is a passion...