Written by Camilla Tait on Wednesday 31 January 2018
TaylorMade have launched two new golf balls for 2018: The newest version of their Project (a) Golf ball and the all new Project (s). TaylorMade have introduced a new three-layer design to their third generation Project (a) golf ball for improved distance while the all-new Project (s) claims to put an end of the normal golf ball trade-off, creating a ball...
Tuesday 6 February 2018
Do vertical grooves make a difference? This quirky driver is now on sale in the UK Wacky inventions and crackpot ideas are common in golf. Square drivers, hosel-free irons and countless far-fetched projects have had more than five minutes of fame over the years. Most bonkers concepts come and go in the blink of an eye. But every now and then an...
Written by Equipment Editor on Wednesday 31 January 2018
Golf Pride’s popular ALIGN tech is making its debut this spring on the brand’s Tour Velvet grips – the No.1 choice of the world’s best players. First seen in the flagship MCC and MCC Plus4 grips last year, ALIGN features a raised ridge that extends down the back of the grip for consistent hand placement giving a golfer more clubface awareness...
Written by Equipment Editor on Wednesday 31 January 2018
Volvik has taken the UK by storm in the last 12 months, and for 2018 they’ve launched two new balls – the new Vivid Lite and Vivid Soft. Unlike the ultra-bright colours of the multi-coloured Vivid balls, the latest three-piece balls from Volvik feature a new matte technology – the Vivid Lite in bright shades of orange, pink, yellow & blue and...
Written by Simon Daddow on Tuesday 23 January 2018
Golf and the Nobel Prize are rarely, if ever, uttered in the same sentence. But a discovery by two Russian chemists – who went on to win the 2010 Nobel Prize – has led Callaway to use a material they say will turn balls on their head in 2018. It’s called “graphene”, and it’s both the strongest and thinnest material (literally...
Wednesday 24 January 2018
Inspired by the best players in the world, FootJoy say their new Tour-S shoe was created to deliver superior platform stability, and Tour-calibre performance. By including new Launch Pod and Power Strap tech along with a Powerplate outsole, FootJoy reckon the Tour-S is designed to increase power, precision and comfort. Power: The Tour-S PowerPlate outsole provides a lightweight stable platform from which players...
Written by Michael Catling on Friday 19 January 2018
The Spieth brand is growing. Under Armour brought us the Spieth 1 – the brand’s first-ever signature shoe – last year and now they’ve debuted a super-stylish, second edition for the 2018 season. The three-time Major winner unveiled the Spieth 2 under the bright lights of Las Vegas, and with the help of his Under Armour teammate Michael Phelps. We were there...
Written by Equipment Editor on Friday 19 January 2018
Would you like to be one of the first golfers in the UK to try Jordan Spieth’s new Under Armour Spieth 2 shoes? We’ve teamed up with Under Armour for an exclusive testing opportunity, at the stunning Royal Mougins Resort in the South of France. Four lucky golfers will be flown to France for this all-expenses-paid experience. There, they will be fitted...
Friday 19 January 2018
Odyssey has today announced an extenion of O-Works line-up with 12 new Black O-Works putters and the addition six new models to its Red O-Works range The new additions build on the success of O-Works and O-Works red putters and feature their Microhing Face Insert Technology, which is designed like little hooks to grab the ball at impact and lift it into...
Friday 19 January 2018
Jordan Spieth has unveiled the new Under Armour shoes in which he’ll go for the career grand slam in 2017 – and try to defend his Open title. The Spieth 2 is a “bold evolution of last year’s groundbreaking Spieth 1”, and it’s been rigorously tested by Spieth himself and built to help him accomplish one main goal – to score. To...
Thursday 18 January 2018
Callaway have revealed four new Rogue irons and three new Rogue Hybrids to follow the reveal of their Rogue Drivers and Fairway Woods Callaway have introduced four new iron sets aimed at various levels of golfer (Rogue, Rogue X, Rogue W and Rogue Pro), and three new Hybrids (Rogue, Rogue W and Rogue X). It’s only January, but 2018 is already shaping...
Tuesday 16 January 2018
Puma Golf has revealed its cutting-edge PWRADAPT traction system in its new line of footwear. The new collection presents three designs (IGNITE PWRADAPT, IGNITE PWRADAPT DISC and IGNITE PWRADAPT Leather) to provide golfers with state-of-the-art technology, comfort and stability in three stylish options. Each uses PUMA Golf’s proprietary PWRADAPT sole tech that introduces “traction pods” and responsive cushioning with IGNITE Foam, used the...
Tuesday 16 January 2018
Callaway have announced the launch of their latest Rogue Drivers and Fairway Woods, all featuring improved jailbreak technology for greater ball speeds. The new Callaway Rogue range includes three Drivers (Standard, Sub Zero and Draw), and two Fairway Woods (Standard and Sub Zero), which all feature an improved version of the Jailbreak technology that was in Epic and a new X...
Monday 15 January 2018
Ping have introduced a new G400 Max Driver along with Ping G700 irons, Glide 2.0 Stealth wedges and Ping Vault 2.0 putters. “We’re on a mission to help golfers play better, and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the original...
Monday 8 January 2018
Callaway have introduced a 2-in-1 sports band featuring GPS distances along with fitness components to encourage golfers to live a healthier lifestyle. The sleek and stylish Callaway GOLFIT Sports Band includes conventional golf GPS distances to the front, middle and back of the green and a digital scorecard; while combining it with popular fitness elements that tracks heart rate, number of...
Tuesday 2 January 2018
TaylorMade M3 and M4 Range: TaylorMade Golf have unveiled their all new M3 & M4 metalwoods and irons, featuring the company’s two breakthrough innovations: Twist Face and RIBCOR technology TaylorMade have today launched their new for 2018 TaylorMade M3 and M4 Drivers, Irons, Fairway Woods and Hybrids. The new TaylorMade M3 and M4 driver’s both feature Twist Face, a brand new face...
Tuesday 2 January 2018
What is the RIBCOR technology that features in the latest M3 and M4 Irons? The Science of RIBCOR When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at...
Monday 4 December 2017
Wilson Golf have today announced the launch of their new Wilson Staff C300 Range; A brand new driver, fairway wood, hybrid and two new irons Wilson Golf is introducing its first ever (Crossover) wood range and first ever forged option among its irons, with each club featuring FLX Face™ Power Hole Technology that Wilson claims to be its best ever in...
Thursday 9 November 2017
ECCO Golf have unveiled the Ecco Biom Hybrid 3, a golf shoe which breaks traction and stability boundaries with a new TRI-FI-GRIP outsole and GORE-TEX construction. The model, which is the latest evolution of the brand’s multi-award-winning and best-selling ECCO BIOM® HYBRID franchise, features a new Tri-Fi-Grip outsole and has three segments engineered for ‘multi-purpose zonal performance’: one for stability, another...
Wednesday 20 September 2017
More and more of us are strapping a device to our wrist to get course yardages – so we’ve narrowed it down to our favourites of 2017. Garmin Approach S60 £399 www.garmin.com The S60 is Garmin’s new golf GPS watch for 2017 and it’s packed to the rafters with tech. It does everything you’d expect of a GPS watch, but because...