Written by Simon Daddow on Wednesday 14 September 2016
Ping have dedicated some serious time and effort into developing their apparel and waterproofs over the last two years and from the look of their new autumn winter range the hard work is paying off. Ping have really focused on delivering what they call “improved playability” with the new apparel range. So the story is consistent with their golf clubs and...
Written by Simon Daddow on Thursday 8 September 2016
If you haven’t noticed, Titleist dance to their own tune when it comes to product launches. Whilst golfs other major manufacturers like to reveal new ranges every year Titleist prefer to switch between driver/fairways and irons/hybrids on a two yearly cycle, as they believe it takes that long to make a better product. Titleist’s last driver the 915 was launched in...
Written by Simon Daddow on Wednesday 7 September 2016
PXG say they develop new products without time or cost constraints. And with having a compact tour and moderate sized iron in their range already it makes perfect sense they’ve turned focus onto “xtreme forgiveness” with the latest launch. When other brands create super forgiving irons most immediately go for huge cavity back designs to get as much weight as far...
Written by Today's Golfer on Wednesday 31 August 2016
Love them or hate them GPS watches have had a significant effect on golfers since they first hit the shelf and we recently put two of this year’s cohort to the test over ten rounds and were impressed with what was on offer. Garmin Approach X40 First impressions I don’t usually wear a watch as I don’t like playing with anything on...
Written by Simon Daddow on Saturday 30 April 2016
Scotty Cameron reckons year on year he’s being asked more and more often for shorter length putters. So he and Titleist have decided to produce a range of 33” flatsticks (35” is standard for many manufacturers) which have been specifically weighted and balanced for a shorter length. Many golfers over the years have cut down a putter to a shorter length...
Written by Simon Daddow on Saturday 30 April 2016
Scotty Cameron reckons year on year he’s being asked more and more often for shorter length putters. So he and Titleist have decided to produce a range of 33” flatsticks (35” is standard for many manufacturers) which have been specifically weighted and balanced for a shorter length. Many golfers over the years have cut down a putter to a shorter length...
Written by Equipment Editor on Tuesday 30 August 2016
Scotty Cameron reckons year on year he’s being asked more and more often for shorter length putters. So he and Titleist have decided to produce a range of 33” flatsticks (35” is standard for many manufacturers) which have been specifically weighted and balanced for a shorter length. Many golfers over the years have cut down a putter...
Written by Simon Daddow on Tuesday 30 August 2016
Cleveland reckon they “Reinvented Alignment” when they launched the TFi 2135 putters earlier this year. By raising the sight line to the exact centre of the golf ball their engineers say all golfers can align correctly at the target no matter how they set-up over the ball. Cleveland reckon their four new models are designed for golfers who prefer larger headed...
Written by Simon Daddow on Tuesday 30 August 2016
Usually when new drivers hit the the market the big sell manufacturers use to hook golfers in is how the clubs can hit further from the tee than anything that’s gone before. But that’s changed a bit with Callaway’s new Big Bertha Fusion as it’s the first driver we’ve seen that spouts about being aimed specifically at golfers needing a...
Written by Simon Daddow on Thursday 25 August 2016
Bubba Watson’s used a pink Ping driver to raise money and awareness for his foundation since 2012. And with huge interest from golfers around owning their own pink Bubba driver Ping have decided to release 6000 of them on a limited-edition basis. You’ll need to really want one as they’re selling for £500 a piece, but Ping promise $60 from every...
Written by Simon Daddow on Thursday 25 August 2016
Cleveland if you didn’t know see themselves as short game specialists nowadays, and no short game brand worth a second look would be complete without a first class putter range. So hot on the heels of launching the RTX 3 wedges Cleveland are introducing a brand new Huntington Beach range of flatsticks. They’ve chosen three tour inspired classic blade and mallet...
Written by Simon Daddow on Tuesday 23 August 2016
If you’ve been around golf for a while you’ll no doubt of come across Callaway’s X-Series irons before. They were about from the late noughties for over a decade and ran to at least 7 different series, but one model, the X14 was held closer to golfers hearts than most. Callaway reckon it was one of the most successful irons...
Written by Simon Daddow on Monday 22 August 2016
Srixon are market leaders when it comes to two-piece golf balls, and to keep them ahead of the game they’ve just launched a new generation Soft Feel golf ball range. The new Soft Feel includes male and female specific models and is designed specifically for those with mid to low swing speeds. Now in its 10th generation, the new Soft Feel...
Written by Simon Daddow on Monday 15 August 2016
Milled putters are seen as the pinnacle of flat sticks, because every head is precisely created by a computer controlled milling machine. Each dimension is cut into a solid block of steel or aluminium, which guarantees quality, precision and of course extra cost. But if the truth be known it’s also the easiest way to tailor a specific model to...
Written by Simon Daddow on Monday 15 August 2016
There aren’t too many brands that launch three irons with the same name at the same time but Mizuno reckon thanks to 3 different head materials their new JPX900 irons cover off all bases from game improver to tour player. First up is the new JPX900 Hot Metal iron which is aimed at the game improver. There’s a wider sole, deep...
Written by Simon Daddow on Monday 15 August 2016
Mizuno are big fans of the performance benefits boron brings to their forged irons, so it’s no surprise they’ve decided to use the material in their new T7 wedges too. Boron brings additional strength to Mizuno’s array of forged irons which allows the face thickness to be thinned down by Mizuno’s engineers. But when it comes to wedges they say the...
Written by Simon Daddow on Thursday 4 August 2016
Cleveland are short game specialists, they even say themselves “nobody focuses on the short game like we do. Since the introduction of the iconic 588 wedge in 1988 the brands captured 350 PGA Tour titles, won 26 major championships and has been played by 11 world no 1’s….and if you still need convincing they’ve also sold more than 10 million...
Written by Simon Daddow on Tuesday 9 August 2016
Same-length irons are nothing new but since Bryson DeChambeau – the physicist-turned-tour-pro – burst onto the scene with some impressive amateur results earlier this year, the idea has grabbed headlines. At face value, it makes perfect sense. Creating every iron the same length – whether it’s a gap wedge or a 3-iron – means you don’t need to change your set-up...
Written by Simon Daddow on Monday 1 August 2016
Ping aren’t a brand too many associate with blade irons. In fact their business has been built on cavity backs which are the polar opposite of blades. Company founder Karsten Solheim channelled out the back of a blade to create his first game changing cavity back in the 1960’s and since then they’ve passionately championed the benefits perimeter weighting brings...
Written by Edward Colman on Friday 5 August 2016
Following the success of its recent Black Cat irons, Lynx has now unveiled a new series of matching Black Cat woods. The adjustable Black Cat driver, adjustable fairway woods and hybrid rescue clubs all contain new technology designed in the UK by the Surrey-based company’s R&D team, and further underpins the brand’s status among the most forward-thinking and innovative equipment companies...