Equipment news

  • Review: adidas Adipower Boost shoes

    Monday 20 April 2015

    Adidas’ Boost technology first hit the shelves in 2013 and has gone on to revolutionise the running market. It now comes to golf in the form of the Adipower range, which the brand is hailing as its most comfortable golf shoes ever. The ‘Boost’ material in the sole is 50 per cent lighter than EVA and features thousands of visible TPU (Thermoplastic...

  • Callaway Golf releases new laser rangefinder

    Monday 20 April 2015

    Callaway, one of the world’s leading golf equipment brands, is now breaking into the distance measuring device market with the launch of the 300 Laser Rangefinder, offering pin-seeking precision in a sleek ergonomic design that fits comfortably in the bag. Featuring Callaway’s exclusive Pin Acquisition Technology (P.A.T.), the 300 Laser Rangefinder is one of the lightest on the market and can...

  • GameGolf launches free smartphone App

    Wednesday 15 April 2015

    Leading technology innovator, GameGolf, has today announced the launch of its free Android and iOS app, GameGolf Tracking, enabling golfers to track their game in real-time with built-in shot tracking, access to accurate club distances and a new GPS-based Range Finder. The GameGolf Tracking App provides golfers with an aerial view of each hole, distances to key locations using the GPS Rangefinder feature,...

  • The 2015 Hill Billy golf trolley – engineered simplicity

    Thursday 16 April 2015

    Hill Billy has been making lightweight and robust no-nonsense electric trolleys since 1992, and its 2015 model is hands-down the best yet. Available to purchase direct from www.hillbilly.co.uk, heritage and hassle-free performance have never been closer to hand. And, for a limited time only, the brand is rewarding every purchase of the uncompromisingly simple 2015 Hill Billy with a free accessory...

  • Tour-proven Nike Method Prototype putter no longer exclusive to the Pros

    Tuesday 14 April 2015

    With a record of six Tour victories, including two Major championships, the Nike Method Prototype 006 Putter has made an incredible run in the bags of Rory McIlroy, Francesco Molinari, Seung Yul-Noh, among others. On May 7th, the Nike Method Prototype 006 Putter will be available to non-Tour professionals for the first time. Developed by Nike Master Crasftsman David Franklin, the Nike...

  • Cobra Golf launches Flip It And Rip It Tour with American Golf

    Tuesday 14 April 2015

    Exclusively in American Golf stores, Cobra is offering golfers the chance to be part of its 2015 FLIP IT & RIP IT Tour With music, drinks and fantastic prizes to be won, find your local American Golf FLIP IT & RIP IT venue here Anyone can come along and try the latest Cobra Fly-Z Family.  There is only a...

  • Srixon announces Tour Truck Demo dates for UK golfers

    Monday 13 April 2015

    Srixon is pleased to announce two special Tour Truck demo events in the UK this April, giving golfers the chance to trial and be fit for the new Srixon Z-Series range and Cleveland Golf 588 RTX 2.0 wedges. The first event will take place at Cleveland Golf and Srixon’s Centre of Excellence at Studley Wood Golf Club in Oxfordshire on 16th...

  • BIG MAX launches the Blade+ and AutoFold+ push trolleys

    Wednesday 8 April 2015

    Big Max is set to introduce two new trolleys to its ultra-compact push trolley range – the Autofold+ and Blade+. And the plusses on offer are not just in the name. Big Max has taken two of their most successful and innovative trolleys of recent years and introduced a splash of style along with new features that add practicality to the accented...

  • FootJoy unveils limited edition Augusta-inspired HyperFlex Shoes

    Monday 6 April 2015

    FootJoy, the #1 Shoe and Glove in Golf, is celebrating the arrival of the year’s first Major with the launch of the highly exclusive Limited Edition Augusta-inspired Hyperflex footwear. These unique shoes have been inspired by the prestigious Georgia tournament and feature an innovative design with different coloured left and right shoes. FJ Brand Ambassador Hunter Mahan, who first wore Hyperflex at the...

  • Mizuno JPX-850 Irons reader fitting day

    Thursday 2 April 2015

    Do you fancy a brand new custom fit set of Mizuno JPX-850 forged irons? We are looking for three readers to take part in our Mizuno fitting day, Thursday 9th April at Bearwood Lakes in Berkshire. You will be custom fit for a set of Mizuno JPX-850 forged irons (which you get to keep!), and be in an upcoming feature in...

  • adidas Golf reveal the new Asym Energy Boost golf shoes

    Wednesday 1 April 2015

    Adidas has revealed the first ever golf shoes designed specifically for each foot – and Sergio Garcia and Jason Day will be wearing them at Augusta National next week.  The new Asym Energy Boost is the first asymmetrical golf shoe that features a unique design for the left and right foot.  Using biomechanics analysis, engineers at adidas Golf found significant differences in the forces...

  • Adams Golf announces new golf club family: Blue

    Monday 30 March 2015

    The all-new Blue family delivers an aesthetically-pleasing and confidence-inspiring lineup of clubs, with each product in the line featuring Adams’ new Easy Launch System. It is comprised of three key performance features that work together to give golfers more air. Combine these features with an internal draw bias and a pleasing, inviting shape at address and the result is Blue: a...

  • TaylorMade reveal AeroBurner Irons

    Wednesday 11 March 2015

    Most of us need as much help as we can get when it comes to irons. More distance? Stronger lofts can take care of that. Even more distance? Springier faces will deliver. High launch? A lower centre of gravity will help… TaylorMade’s new AeroBurner irons deliver on all of the above through a combination of technologies, such as a Speed Pocket...

  • TaylorMade reveal AeroBurner Mini Driver

    Wednesday 11 March 2015

    Following on from the success of the SLDR Mini driver, TaylorMade have launched its replacement. The AeroBurner driver is fresh of picking up TG ‘Best on test’ for distance in our Drivers test and the mini version has all the same technology that makes it so fast. It features a new aerodynamic shape with a shallow face, raised center crown and...

  • adidas Golf reveal Masters apparel

    Monday 30 March 2015

    adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, is excited to announce its player scripting for the first Major of the year (9th – 12th April), which will be worn by adidas Golf staff professionals Sergio Garcia, Jason Day and Dustin Johnson. The scripting has been selected from adidas Golf’s new Spring / Summer 2015...

  • Bushnell reveal Tour X laser rangefinder

    Monday 30 March 2015

    Bushnell, makers of the #1 laser rangefinder on the PGA Tour, has revealed its latest innovative laser rangefinder – the cutting-edge Tour X. Featuring revolutionary Exchange Technology which uses two interchangeable faceplates, the Tour X gives golfers one device that is legal for use in all formats of the game.  The Tour X conforms to USGA rule 14-3/.05 when the black faceplate...

  • Bettinardi introduces new line of Queen B putters

    Friday 27 March 2015

    Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has introduced two stunning new Queen B models suited to aspiring male and female golfers looking for more assurance and better performance on the greens. The new Queen B 6 and B 7 putters feature the latest evolution of Bettinardi’s trademarked micro honeycomb face milling technology that offers golfers a crisper...

  • PowaKaddy builds on incredible Freeway success with enhanced range for 2015

    Friday 27 March 2015

    Building on a fantastic 2014 that saw an increase in sales volume of over 45%, leading electric trolley brand PowaKaddy has unveiled the 2015 Freeway Family, equipped with several adjustments and improvements which make it the most advanced product available on the market today. One of the success stories of 2014, the game-changing FW3, FW5, FW7 and highly innovative FW7 EBS...

  • SuperStroke launches tour-proven grips for clubs

    Thursday 26 March 2015

    SuperStroke, the fastest-growing putter grip on Tour with more than $100 million won in prize money over the last five years, has launched a brand new range of high-performance grips for woods, irons and wedges. The new SuperStroke TX1 Tour Extreme grips incorporate a proprietary blend of two high-quality rubber compounds melded into one grip for the perfect combination of control...

  • Keep your best assets protected on and off the course with 2Undr

    Wednesday 25 March 2015

    2UNDR™, the brand new high performance men’s underwear line is set to change the way British golfers protect their best assets. 2UNDR uses the most advanced techniques and materials to provide the ultimate support and fit; on and off the course. The innovation of this product range is showcased in the kangaroo inspired Joey Pouch™, a specialised, soft and comfortable...

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