Written by Joel Tadman on Tuesday 16 December 2014
Callaway is out to bust myths about golf balls either being long but too firm or soft but too short with the creation of the Chrome Soft ball. It has a three-piece construction with a compression of around 65, lower than the majority of balls used out on tour, and it features a new ‘SoftFast’ core, which retains energy as the ball compresses and deforms on...
Wednesday 18 March 2015
Nike Golf will debut a new 30-second film that features the Nike TW ‘15 shoe and showcases Tiger Woods’s desire to always improve on his golf game. While men and women socialize in a stereotypical golf clubhouse setting, Woods bypasses the revelry and makes his way to the practice range. “To get better in anything, it takes drive. You have got...
Written by Staff writer on Friday 13 March 2015
We’ve teamed up with Cobra Golf to give three readers the chance to test the tech in their new Fly-Z family of drivers. We’re looking for golfers to attend a exclusive fitting event at Stone Driving Range, Cold Norton, Stone, Staffordshire, on Thursday March 19. There you will be fitted for one of the impressive new Fly-Z line of drivers which includes...
Thursday 12 March 2015
Golf Locker, the accessories brand from Direct Golf, Europe’s award winning and leading multi-channel specialist golf retailer, has launched two new lightweight golf bags – each retailing for under £60. Renowned for its low-cost, high-quality accessories the award-winning Golf Locker has set a challenge to other golf bag manufacturers with the launch of its economical lightweight cart bag – weighing in...
Wednesday 11 March 2015
TaylorMade’s AeroBurner brand is all about speed – and this new ball is said to deliver more of it. It’s a three-piece ball with an ionomer cover and a high energy “React” core, which is said to store initial energy as you hit it and then release that energy through the flight, which is enhanced by a 342 low-drag dimple...
Tuesday 10 March 2015
Benross, the brand that offers affordable performance golf clubs, has unveiled its new trio of adjustable drivers offering different performance characteristics aimed at different abilities of golfer. The new drivers feature adjustable face angles – up to 1.5° open or closed. You can now match the face angle to the loft you want, picking either the 10°, forward CG 450cc RIP,...
Written by Joel Tadman on Tuesday 3 March 2015
Cobra’s latest Tour-inspired irons are designed to provide superior feel, workability, consistency and accuracy for the better golfer. Their R&D team has worked closely with their Tour ambassadors like Rickie Fowler to shape and develop the irons, combining a timeless look and feel with a host of modern technologies and style. The five-step forging process utilized in the Fly-Z PRO Irons...
Written by Joel Tadman on Tuesday 3 March 2015
PowaKaddy’s 2015 Cart Bag range comprises three models encompassing all of the requirements sought by golfers in their next bag purchase. Including the Premium, Deluxe and Lite models, the range is characterised by top grade materials and highly innovative manufacturing processes. Modern colour themes and outstanding functionality ensure that PowaKaddy’s brand new bag offering will be the most desirable accompaniment for any...
Written by Joel Tadman on Tuesday 3 March 2015
The Big Max Z360 and its 360° front wheel takes trolley manoeuvrability to the next level with a front wheel that rotates through 360 degrees. So next time a golfer has to navigate their way through the trees after an errant drive, or turn their gear on the spot to get out of a jam on the tee, the Z360...
Monday 2 March 2015
Leading ball-fitter Bridgestone Golf is launching a new extra-soft golf ball designed to appeal to the majority of golfers who possess a moderate swing speed compared with Tour players, yet seek more distance and better feel from a golf ball. The Bridgestone Golf Extra Soft ball has a brand new 2-piece construction that combines an extra soft core with an exceptionally...
Monday 2 March 2015
Market-leading electric trolley brand, PowaKaddy, has unveiled its 2015 Cart Bag range, featuring three models encompassing all of the requirements sought by golfers in their next bag purchase. Including the Premium, Deluxe and Lite models, the range is characterised by top grade materials and highly innovative manufacturing processes which have come to define the PowaKaddy brand since it was established as...
Friday 27 February 2015
Adams Golf, makers of the No. 1 hybrid on the PGA Tour since 2008, has revealed its new Red hybrid. The benchmark product in the Adams stable, Red delivers players of all abilities an appealing, confidence-inspiring shape with proven performance. Its versatility delivers on what golfers need, when and where they need it. Shot-shaping properties make it easy to find optimal ball...
Friday 27 February 2015
Mizuno has revealed that its second wave of golf balls will land in Europe during Feb 2015. Accompanying the pro level MP-S and MP-X is Mizuno’s new ‘dimple-cluster’ concept ball, the JPX. Working closely with the Fukuoka Institute of Technology, Mizuno’s research team identified that the ‘descent’ phase of ball flight was the least optimized by current dimple design. ...
Friday 27 February 2015
Nike Golf takes a humorous look at the factors golfers of all skill levels face when deciding to change their driver. Centered on the new Nike Vapor drivers, the 30-second television spot highlights the resistance to change and the process of constant improvement. Five Nike athletes – Rory McIlroy, Tiger Woods, Michelle Wie, Charles Barkley and Bo Jackson – appear in...
Tuesday 24 February 2015
Continually serving the demand for quality golf distance measuring devices, Bushnell has announced the launch of its new NEO Ghost GPS Rangefinder, rounding out its robust collection of offerings to serve and assist golf enthusiasts of all levels on the course. The NEO Ghost comes preloaded with more than 33,000 courses and provides simple measurements to the front, centre and back...
Monday 23 February 2015
Are your wedges old and worn? Do you only carry one wedge and use it for every short game shot? Do bunkers drive you bonkers and putting drive you potty? We are looking for four golfers to get a complete Short Game Makeover from Cleveland Golf and Srixon. The lucky winners will have a full assessment of their equipment and their game...
Written by TG Equipment Editor on Monday 18 August 2008
If you’re really struggling with your iron-play, then Mizuno may just have produced the set to sort out your game, with the launch of the ultra-forgiving Mizuno MX100 irons. Like the Mizuno MX-200 irons, the MX100 set features the Y-Tune performance as well as an ultra pocket cavity design for the ultimate in iron forgiveness and ease of play. The Mizuno MX100’s benefits from a...
Written by David Connor, TG Equipment Editor on Wednesday 26 October 2011
Titleist have added three new lofts to their 910 range of woods to cater for golfers with low to moderate swing speeds. As part of what the company call the Moderate Swing Speed Initiative, they have added a 12 degree option to the 910 D2 driver as well as a 21 degree option in the 910F and a 27 degree loft...
Written by Today's Golfer on Wednesday 26 October 2011
Don’t miss a stunning new golf publication that is about to go on sale. The teams at Today’s Golfer and Golf World have been busy working on the rebirth of Golf Illustrated. The journal first went on sale in 1899 and has been seen in various guises over the years. but now it will attract those who are ridiculously serious about golf. The...
Written by David Connor, TG Equipment Editor on Monday 31 October 2011
Bo Van Pelt continued the theme of Americans travelling well in Asia with victory in the Asia Pacific Classic in Malaysia. Hot on the heels of Rickie Fowler winning his first professional event in South Korea and Anthony Kim pushing Rory McIlroy all the way in the Shanghai Masters, Van Pelt claimed victory with a solid performance. He birdied five of his...