Written by Joel Tadman on Friday 31 January 2014
Nike Golf club engineers and designers have built upon the performance benefits of the first generation of Covert irons and improved specific design elements in the 2014 model to make it easier for golfers to hit the ball farther and higher with superior stability and feel. “What’s impressive about the VRS Covert 2.0 set is that golfers can be aggressive and...
Thursday 30 January 2014
When Europe’s number one senior golfer Paul Wesselingh secured the John Jacobs Trophy for topping the European Senior Tour’s order of merit, it completed a remarkable journey: not just for the Derby-based professional, but also for John Letters, the brand he played on tour. Wesselingh, 52, has effectively come from nowhere to be Europe’s top senior golfer, beating off the challenge...
Friday 24 January 2014
FootJoy has launched a new footwear category that delivers ultra-lightweight waterproof performance, ideal for play in all conditions. The eye-catching new FootJoy HydroLite family offers a range of stable, comfortable golf shoes with a low-profile outsole for stability, flexibility and durability. There’s the option of seven spiked and three spikeless models. The range is a mix of traditional and fashion-forward sports styling...
Written by Joel Tadman on Thursday 23 January 2014
Bridgestone Golf has put a drop of water at the core of its new range of B-Series golf balls designed to match the varying swing speeds of average club golfers and elite Tour professionals alike. Its ground-breaking Hydro Core Technology produces 30% more graduation in the formulation around the inner and outer areas of the core – producing a softer...
Thursday 23 January 2014
Callaway has announced the launch of its softest ever golf ball, Supersoft, which helps golfers with slower swing speeds put additional yards on their shots. Featuring the lowest compression on the market and delivering supreme distance and super-straight performance, the new Supersoft Golf Ball’s ultra low (38) compression, which promotes low spin to combat hooks and slices, combines with Callaway’s trademark...
Written by Joel Tadman on Wednesday 22 January 2014
Titleist, the No.1 ball in golf, has unveiled an all-new NXT Tour and NXT Tour S balls, plus new Velocity DT and SoLo models. Each new ball is said to deliver even better performance and feel through innovative core, cover and aerodynamic technologies. Every Titleist golf ball, including the iconic Pro V1 and Pro V1x, is precision engineered by Titleist Golf...
Written by Chris Jones on Wednesday 22 January 2014
On the eve of the golf industry’s largest trade show, a group of industry leaders presented a plan to more than 1,000 people to call on golfers everywhere to “hack” the sport by submitting their ideas to revitalize the game. Since 2004 nearly 5 million people in the United States have left the game for a variety of reasons. Core golfers...
Written by Joel Tadman on Wednesday 22 January 2014
Callaway has added a ball to its new X2 Hot family. The three-piece distance balls are engineered to enable optimum spin separation at swing speeds of 90mph and below (X2 Hot), and 90mph and above (X2 Hot +) respectively for golfers to ‘custom fit’ their golf ball, resulting in low spin off the tee, reducing hooks and slices, without compromising touch...
Wednesday 22 January 2014
Titleist has unveiled its latest wedge from legendary clubmaker Bob Vokey. The Spin Milled 5 is said to deliver more spin and more types of shots, providing golfers with more ways to hit it close and shoot lower scores. Titleist says: “Precisely designed and manufactured using proprietary Spin Milled technology, Vokey SM5 wedges provide a distinct performance advantage through new, deeper TX3...
Tuesday 21 January 2014
Garmin Ltd has announced the Approach G7 and G8 golf handhelds. These sleek, colour touchscreen handhelds boast more than 30,000 preloaded international courses, a rechargeable battery capable of multiple rounds, and new measurement features such as PlaysLike Distance, which shows adjusted range for uphill and downhill shots. The new Approach handhelds offer Smart Notification technology, which lets the user receive...
Written by Joel Tadman on Wednesday 15 January 2014
FootJoy has launched a brand new shoe offering a sporty look and feature-packed with industry-leading performance. D.N.A (Dryjoys Next Advancement) is a more athletic extension of the traditional DryJoys line, offering a variety of unique technologies designed to enhance comfort, traction, stability and flexibility. The low-profile design of the outsole brings golfers closer the ground. A newly-positioned cleat at the toe end...
Wednesday 15 January 2014
Srixon is hoping to build on the success of its AD333 golf ball by launching the AD333 Tour, a three-piece model aimed at golfers that want a long, softer-feeling mid-price offering. It boasts many of the features found in Srixon’s premium Tour ball, the Z-STAR, including an EGG core, Speed Dimple and Spin Skin coating. Srixon believe this ball opens up...
Written by Joel Tadman on Tuesday 14 January 2014
Danish brand ECCO has extended its endorsement deal with Graeme McDowell. He will continue to showcase the company logo on his headwear and compete in its award-winning golf shoes on the PGA and European Tours. As part of this multi-year agreement, G-Mac will also be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection and appear at company functions. Currently...
Written by Joel Tadman on Tuesday 14 January 2014
Cleveland Golf has revealed a new range of 588 drivers, fairway woods and hybrids for the 2014 season. 588 Custom Driver – £279 Features a 460cc titanium head, offering the greatest combination of distance, forgiveness and accuracy in any driver Cleveland Golf has ever made. An adjustable hosel offers 12 different settings to precisely tune loft, lie and face angle – loft and...
Written by Joel Tadman on Monday 13 January 2014
The land of ECCO’s creation, Scandinavia, is famed for its innovation, style, simplicity and function. Less is certainly more, with all excesses taken away creating the perfect product. These principles have been followed by ECCO since it made its first shoe just over 50 years ago. To mark this event, ECCO opened its doors to select media at its HQ in...
Written by Jake O'Reilly on Tuesday 2 July 2013
Cleveland Golf has announced the extension of its wedge trade-in promotion, following unprecedented levels of success for the promotion since its launch in March 2013. The promotion, which allows golfers to trade in any wedge and receive £25 off a new Cleveland 588 RTX wedge or 588 Forged wedge, will now extend from July 1st until September 30th 2013 in the...
Written by Joel Tadman on Thursday 9 January 2014
Marcel Siem has signed a multi-year agreement with Wilson Staff, the iron brand with more Major wins than any other. The charismatic German, who won his third European Tour title last March, will be playing the latest Wilson Staff FG Tour M3 irons (4-PW) and FG Tour TC wedges, as well as carrying the Wilson Staff Pro Tour bag and featuring...
Written by Joel Tadman on Thursday 9 January 2014
Sun Mountain, the market leader in premium golf bags, is launching a new range of its popular H2NO waterproof stand and cart bags with five feature-packed models designed to cope with rainy conditions throughout the 2014 season. Constructed from a super-lightweight nylon fabric with a 2000mm coating to protect golf clubs and accessories from the elements, all five bags come with an accompanying...
Written by Joel Tadman on Thursday 9 January 2014
adidas golf has revealed the visually-striking adizero one, an evolution of the original that tips the scales at only 272 grams, 10% lighter than the adizero Tour. With adizero one, adidas Golf has taken adizero footwear to a new level of light, delivering more stability than ever before in the lightest cleated performance golf shoe the company has ever created. The...
Written by Joel Tadman on Tuesday 7 January 2014
Odyssey, the No.1 putter on Tour, has announced the release of two larger-headed, high MOI putters. Part of the revolutionary Versa family, the Jailbird represents the next step in high contrast visionary alignment by using Double Versa Technology to give golfers the opportunity to highlight a proper face angle at address, through the stroke and at impact. In tests, Double Versa Technology allowed over...