Name that player’s logo
Written by Michael Catling on Thursday 1 September 2016
Coca-Cola, Nike, Google… the world’s biggest brands have some of the world’s most famous logos. This type of instant recognition is a holy grail for businesses, which spend millions fine-tuning their corporate identities. A handful of golfers have achieved a similar level of identity via their “brand”, while others are just starting to build theirs. So we thought we’d test...