jan25new golf ball
Published: Last updated:
NEW TITLEIST DT CARRY AND DT ROLL GOLF BALLS LAUNCHED IN THE USA
Golf ball leviathans Titleist have announced they are to launch two brand new golf balls into America for 2008.
The Prov V1 maker is to introduce the Titleist DT Carry and Titleist DT Roll golf balls – created to add distance to your golf shots.
“The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning. “A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy.”
Many golfers within the moderate to lower golf swing speed segment desire and require a golf shot shape, trajectory or visible point of difference toward achieving maximum distance. The objective for the Titleist DT Carry is to provide a higher flying golf ball suited for those that prefer or require more carry to achieve more distance. The objective for Titliest DT Roll is to provide a golf ball with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance.
The New Titliest DT Carry and Titliest DT Roll golf balls will be available in American golf shops beginning February 1, 2008, with a suggested retail price of $28 per dozen and a MAP of $21.99.
