Mar28 Cleveland backs seniors
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The European Seniors Tour has received a major boost with the news that Cleveland Golf has become the Official Club Manufacturer and Sponsor of the Tour.
Under the terms of the new partnership, the Cleveland Tour truck will attend a number of tournaments on the 2007 European Seniors Tour schedule where it will offer a range of invaluable services to the players.
Among them is a club sampling facility that will allow the players, and in some cases their amateur partners, the opportunity to try Cleveland’s wide range of clubs that includes the HiBore XL driver and CG1 Black Pearl irons, both of which are used by three-time major champion Vijay Singh.
Cleveland Golf will be afforded further commercial exposure throughout the duration of the 2007 season via on-course television advertising boards, advertising in tournament programmes and a range of website promotions on www.europeantour.com that will include competitions to win Cleveland golf equipment and accessories.
FIDRA, Cleveland Golf’s clothing brand, will also have an involvement within the Merchandising Tent at The Senior Open Championship at Muirfield on July 26-29.
Andy Stubbs (pictured with Sam Torrance), European Seniors Tour supremo, commented: “This new collaboration is a significant development for the European Seniors Tour and will provide our members with an invaluable service at many of our key tournaments.”
Picture by Getty Images