January

  • What is Flash Face technology? The story behind Callaway’s new AI developed technology

    Friday 4 January 2019

    Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway’s new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...

  • Srixon reveal new Z-Star and Z-Star XV golf balls

    Friday 11 January 2019

    The new SRIXON Z-STAR and SRIXON Z-STAR XV are the first golf balls in the world to use the macromolecule material (SeRM®), for more spin and soft feel. Srixon’s sixth generation Z-Star and Z-Star XV golf balls feature a brand new FastLayer core and unique macromolecule blended Spin Skin with SeRM® coating to improve speed, distance, spin and feel.  According to Srixon, their...

  • Wilson introduces superlight D7 Driver and woods

    Monday 14 January 2019

    Wilson Staff’s latest superlight D7 wood range features RE-AKT technology for faster club head speeds Wilson Staff’s latest range includes a driver, fairway wood and hybrid, which all feature a new lightweight crown construction and RE-AKT technology.  Wilson D7 Driver RRP: £269 Loft: 9, 10.5 and 13 degrees. (The 10.5o loft offering is available in left hand.) Shaft: New UST-Mamiya Helium Series shaft that’s played...

  • Callaway unveil Epic Flash and Epic Flash Sub Zero drivers and fairway woods

    Friday 4 January 2019

    Callaway have unveiled new Epic Flash and Epic Flash Sub Zero drivers and fairway woods, which all feature the brand’s latest AI-developed ‘Flash Face’ technology. Callaway are making some big claims with their latest metalwoods, which all feature a brand new ‘Flash Face’ developed with the help of Aritficial Intellegence, Machine Learning and a $5million super computer to help golfers get...

  • Mizuno launch ST190 Drivers and Fairway Woods

    Monday 7 January 2019

    Mizuno have revealed their ‘speed engineered’ ST190 drivers and fairway woods, said to feature their lowest spin rates on drivers to date A couple of months after they were first spotted at the British Masters in October, Mizuno have officially launched the new ST190 Drivers and fairway woods, which will be available to the public in February.  The new range consists of...

  • TaylorMade reveal new M5 and M6 irons with SPEED BRIDGE technology

    Monday 7 January 2019

    TaylorMade’s new M5 and M6 irons feature SPEED BRIDGE technology, a speed pocket and new hybrar polymer dampener for better feel, feedback and sound in a cavity back iron Following the unveiling of their brand new M5 and M6 drivers, fairways and rescue last week, TaylorMade have now confirmed the rest of the range’s line up with the reveal of their M5 and...

  • Xander Schauffele WITB: Sentry Tournament of Champions

    Monday 7 January 2019

    Find out what clubs Xander Schauffele used to win his fourth PGA Tour title at the Sentry Tournament of Champions  Xander Schauffele shot a course record-tying 11-under 62 on Sunday to win the Sentry Tournament of Champions by one shot in Kapalua – and he did it with a whole host of new clubs in the bag.  Callaway only launched their new...

  • Gear Round Up: Player signings and new equipment

    Friday 4 January 2019

    This week in golf: Everything you need to know about the new equipment launched by PXG, TaylorMade and Callaway, and the latest club equipment deals and switches on Tour It’s only the first week of January and already it’s hard for the everyday golfer to keep up with all the gear news this week, let alone those of us who work...

  • Callaway reveal two new Apex 19 irons and Apex hybrid

    Friday 4 January 2019

    Callaway have revealed two new Apex irons – the Apex 19 and Apex Pro 19 – in addition to a brand new Apex Hybrid that features Jailbreak technology for the first time Here’s everything you need to know about the latest irons and hybrid from Callaway! Callaway Apex 19 Irons RRP: £ 1,299 (steel) – £1,399 (graphite) Grip: Golf Pride Velvet 360 Shaft: True...

  • Callaway launch three new golf balls: Supersoft 19, Supersoft Magna and ERC Soft

    Friday 4 January 2019

    Callaway have unveiled three new golf balls for 2019: A new Supersoft 19′ golf ball, and two completely new products: the performance led ‘ERC Soft’ and larger than normal Supersoft Magna All three new golf balls released by Callaway have a unique selling point, with each targeting a different aspect of performance; length, spin and feel, and how it launches.   Here’s everything...

  • Odyssey reveal new StrokeLab Putters

    Friday 4 January 2019

    Odyssey have revealed new StrokeLab putter models  StrokeLab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new StrokeLab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the...

  • What is Speed Injected Twist Face?

    Thursday 3 January 2019

    Speed Injected Twist Face is the latest technology from TaylorMade which will ensure each of the new faces in their M5 and M6 drivers are as close to the legal limit as possible In 2018 TaylorMade made headlines with their new ‘Twist Face’ technology in the M3 and M4 drivers. This year, they’ve improved upon that technology in their newest M5...

  • TaylorMade reveal new TP5/TP5x golf balls

    Thursday 3 January 2019

    TaylorMade have revealed new  TP5 / TP5X golf balls which have more stiffness and a 10% softer urethane cover – resulting in faster ball speeds and more yards Improving a golf ball played regularly by 4 – 6 of the worlds top 10 players, sounds like a monumental task. It’s an even bigger job when you factor in how Rory, DJ,...

  • TaylorMade reveal new M5 and M6 drivers, fairways and M6 rescue

    Thursday 3 January 2019

    TaylorMade have revealed new M5 and M6 drivers, fairway woods and an M6 rescue, all packed with new technology The new M5 and M6 range follows on from last year’s TaylorMade M3 and M4, which put Twist Face at the forefront of it’s story. This year, Twist Face has been added to the higher lofted fairway woods and rescue for the...

  • PXG launch new 0811 X Gen 2 drivers, 0341 X Gen 2 fairway and 0317 X Gen 2 hybrid

    Wednesday 2 January 2019

    PXG have revealed two brand new drivers (the 0811 X Gen 2 and the 0811 XF Gen 2 Drivers) a new 0341 X Gen 2 Fairway Wood and a 0317 X Gen 2 Hybrid for 2019 There aren’t many things PXG’s multi-billionaire owner Bob Parsons regrets in life. But if he had the opportunity to wind the clock back and change...

  • Justin Rose signs new multi-year deal with Honma

    Wednesday 2 January 2019

    Justin Rose confirms he has signed a multi-year equipment deal with HONMA  It’s official! World No.2 Justin Rose has confirmed his move from TaylorMade to Honma Golf, announcing on social media that he had signed the new endorsement deal. The contract between HONMA and the 2018 FedEx Cup Champion is said to be a multi-year deal, which according to Golfweek includes playing...