Tuesday 7 May 2019
PXG started out in 2015, the brands the brainchild of GoDaddy billionaire Bob Parsons, yet many industry insiders said the idea of selling super premium golf equipment to well healed golfers would never work. Some gave PXG 18 months, others said it would take three years for Parsons to realise he’d burnt his fingers in golf, just like countless others before...
Monday 29 April 2019
ECCO® Golf have unveiled their lightest ever leather golf shoe ECCO GOLF have unveiled their latest design, the ECCO S-LITE, which is a one-of-a-kind hybrid shoe that is also the lighest leather golf shoe ever made by the company. The new S-Lite shoe has lightweight ECCO rich two-tone Yak leather uppers lined with a soft textile which provides natural water repellent and...
Wednesday 24 April 2019
PXG have revealed eight club head types for their new, 100% milled GEN2 Putter collection PXG want to place as emphasis on the importance of putter fittings as they launch their new PXG GEN2 Putter line. Available in eight models, three hosel options and two finishes, the new line of putters are designed to favor a golfer’s eye and stroke. “Putts account for...
Written by Simon Daddow on Tuesday 16 April 2019
TaylorMade has resurrected one of its classic clubs to celebrate the brand’s 40th anniversary. The Original One Mini Driver pays homage to TaylorMade’s history and utilises many of the most important product innovations seen in their metalwood. Tomo Bystedt, Senior Director, Product Creation at TaylorMade, said: “In 1979, golf was changed forever with the introduction of the Pittsburgh Persimmon – the original...
Tuesday 9 April 2019
Gary Player will be teeing up with a full set of PXG golf clubs for the Par-3 contest and ceremonial first drive at Augusta National this week PXG announced that they have signed a new equipment deal the three-time Masters champion ahead of his appearance at Augusta National this week. Player, 83, was a surprising new signing from the brand, but PXG...
Monday 8 April 2019
TaylorMade have released the P•7TW irons – a premium set of blades co-designed by Tiger Woods TaylorMade Golf have announced the release of their new P•7TW irons, a premium players set of blades which have been designed and crafted in collaboration with Tiger Woods. In addition to featuring tungsten in every head, the new P•7TW irons feature fully milled soles for the...
Tuesday 2 April 2019
Callaway have announced the launch of the new Chrome Soft X Golf Ball featuring Triple Track Technology. Callaway introduced us to their Triple Track Technology with the launch of the ERC Soft golf ball earlier this year, and are now bringing the same technology to their Chrome Soft X. Phil Mickelson used this ball, featuring the unique alignment lines, on his way...
Tuesday 2 April 2019
HONMA Golf, the brand used by Justin Rose, have unveiled a limited edition set of irons made to his specifications for the more accomplished golfer. Called the TW-MB Rose Proto clubs, the premium forged irons mirror the precise detail of those Rose played when winning the Farmers Insurance Open at Torrey Pines in January – which was only his second PGA...
Sunday 31 March 2019
WITB: Find out what clubs Graeme McDowell used to win the Corales Puntacana Championship Driver: Srixon Z 785 (9.5 degrees), Miyazaki Kusala Indigo 56X shaft 3-wood: TaylorMade M2 Tour (2017) (15 degrees), Miyazaki Kusala Indigo 72X shaft Fairway wood: Srixon Z F45 (19 degrees), Miyazaki Kusala Indigo 72X shaft Hybrid: Ping G410 (22 degrees), LA Golf Shafts Red 85X shafts Irons: ...
Sunday 24 March 2019
Paul Casey has become the first player to successfully defend the Valspar Championship with a one stroke victory over Louis Oosthuizen and Jason Kokrak Paul Casey left a period of nine years between his first and second PGA Tour victories, but he barely had to wait a year for his third. In a day of tough conditions, Casey’s one-over 72 was enough...
Thursday 21 March 2019
GOLFBUDDY launches next generation GPS devices with new aim W10 GPS watch and Voice 2 GPS GOLFBUDDY’s new aim series (Accurate, Innovative, Measurable) features the brand’s most advanced smart golf GPS watch to date. The aim W10 GPS boasts features that include a full colour touch screen, zoom in feature for when close up detail is needed, in-depth hole view with dual arc...
Wednesday 20 March 2019
Precision Milled FORGED putters: Ben Hogan introduces first putter line in nearly 15 years Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, has introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line. The four new models are CNC precision milled from and crafted from soft, 1020 carbon steel...
Wednesday 20 March 2019
Bioflow have updated their Sport wristband, bringing magnetic therapy to the golf course with a new adjustable design From Minjee Lee to Scott Jamieson, there’s already plenty of golfers reaping the benefits of Bioflow’s new Sport Flex wristband. Magnotherapy, which applies magnetic fields to help encourage blood flow using powerful magnet technology, has been around in golf for a long time (copper...
Sunday 17 March 2019
WITB: The clubs inside Guido Migliozzi’s winning bag from the Magical Kenya Open Guido Migliozzi held his nerve to win his first European Tour title after just his 14th start on tour at the Magical Kenya Open by one shot with a final round 69. Guido, who has three wins on the Alps Tour, was armed with a bag of TaylorMade clubs...
Written by Chris Jones, Editor on Friday 15 March 2019
There’s a full-size basketball court inside the TravisMathew HQ in trendy Huntingdon Beach in Southern California. When the guys who set up the company 2007 – led by mad-keen golfer Travis Johnson, who once played in a match against Tiger Wood when he was five – moved into a new office, they thought a basketball court would be a cool thing to...
Thursday 14 March 2019
PowaKaddy Release four new models in 2019 Cart Bag range PowaKaddy’s new cart bag range features state-of-the-art materials and the latest technology as well as a host of complementary new colours. Headlining the range is the updated waterproof Dri Edition bag, and is joined by the redesigned Premium, Deluxe and X-Lite Edition bags, which are all available in new colours for 2019. PowaKaddy’s...
Thursday 14 March 2019
BIG MAX is re-inventing its best ever selling cart, Ti 1000 with the introduction of the new TI ONE this spring. This re-imagining of Europe’s first ever 3-wheel push cart is bringing BIG MAX’s 2019 technology and design to a product born at the turn of the century, while leaving the price point firmly stuck in the year 2000. The TI ONE...
Sunday 10 March 2019
What’s in the bag: Find out what clubs Francesco Molinari used to win the Arnold Palmer Invitational Francesco Molinari had a brand new set of clubs and a new ball for his victory at the Arnold Palmer Invitational, and first since announcing an equipment deal with Callaway earlier in the week. The Italian started the week with an ace on the par-three...
Wednesday 6 March 2019
ECCO® Golf have unveiled new additions to both their men and women’s BIOM Hybrid 3 golf shoes for 2019 ECCO GOLF, have unveiled several exciting additions to their ECCO BIOM® HYBRID 3 family, with the GORE-TEX waterproof design now available in a range of eye-catching Spring/Summer 2019 colour combinations that feature the refined derby cut lacing. Featuring the groundbreaking TRI-FI-GRIP™ outsole, the shoe is the latest evolution of...
Monday 4 March 2019
Find out what clubs Keith Mitchell used to capture his maiden PGA Tour title at The Honda Classic on Sunday Keith Mitchell clinched his first victory on Tour with a final-hole birdie at PGA National that saw him beat out Rickie Fowler and Brooks Koepka by a single shot. The 27-year-old American switched to a TaylorMade Spide Tour X putter for the...