Tuesday 14 January 2020
Callaway Mavrik Irons: Callaway’s AI computer said ‘put a different face in every iron’… so they did exactly that! The Flash Face in Callaway’s 2019 Epic Flash driver was a big home run for the brand, so it’s no surprise that Callaway want to build on the tech for 2020 and their Mavrik irons. Engineers realised the next big opportunity for artificial...
Tuesday 14 January 2020
Callaway say their three new Mavrik, Mavrik Max and Mavrik Sub Zero driver models are more optimised to player traits than ever before It’s no secret traditional driver designs compromise on either ball speed, aerodynamics or forgiveness, as maximising all three factors in a single head just isn’t possible. When designers create low-spin drivers for higher swing speeds, there’s a compromise...
Written by Rob McGarr on Thursday 21 May 2020
Are you cool enough to Gowf Everywear? Gowf Everywear is a brand new golf apparel and design project, mixing contemporary style with traditional golf culture. The word “gowf” – in case you’re not aware – is the original Scottish term for the game of golf. Gowf Everywear combines that old school heritage with a modern style to produce some of the coolest...
Thursday 7 May 2020
Unique Benross golf bag supports the NHS and frontline workers. Benross has designed a unique golf bag in support of the keyworkers who are keeping the nation running through the Covid-19 crisis. Featuring a message that reads ‘Frontline Workers – We Thank You’, alongside the now universal emblem of support – the rainbow, this limited edition bag is set to convey...
Written by Rob McGarr on Monday 4 May 2020
TaylorMade’s new custom wedge programme offers thousands of combinations to personalise your wedges. TaylorMade know that golfers who are passionate about the clubs in their bag often want something that is personalised to them. As such, TaylorMade have already enabled golfers to customise Spider and Spider X putters, as well as Hi-Toe wedges. Now the personalisation programme has come to the already stunning...
Written by Rob McGarr on Monday 30 March 2020
The Zoom Focus X is one of the cheapest golf rangefinders available. Some of the best golf rangefinders on the market retail for £450 or more. The Zoom Focus X is less than half that amount, but how does it compare in terms of features and functionality? The Zoom Focus X has six times magnification, which is on par with the leading...
Written by Rob McGarr on Monday 23 March 2020
Ben Hogan blades offers traditional looks but modern performance. The Ben Hogan Golf Equipment Company isn’t like most other golf manufacturers. The Ben Hogan Company sell heir products online at benhogangolf.com and benhogangolf.eu exclusively. By eliminating the retail “middleman”, they can reduce costs, with these savings passed on to the consumer in terms of lower prices. That’s why Ben Hogan golf clubs tend to...
Wednesday 18 March 2020
Ping say their new range is the company’s most ground-breaking, premium collection of golf bags to date. Ping’s latest product offering features an entirely redesigned collection of golf carry bags, as well as a significantly updated cart bag range, to cater for the varying demands of every golfer. The 2020 line-up is spearheaded by the Hoofer Monsoon and Pioneer Monsoon bags, which have been completely redesigned...
Tuesday 17 March 2020
Rife golf shoes offer fantastic styling at a very competitive price. Golf shoes have never been better. Whether you still like the look of a classic golf shoe, or you prefer a modern design that looks more like a trainer, there are designs to suit you. There are super-lightweight golf shoes that are still 100% waterproof and gone are the days...
Tuesday 10 March 2020
10 years ago at The Masters premium Danish shoe manufacturer Ecco and Fred Couples unwittingly created the spikeless golf shoe as we know it today. This is how they did it. April 8, 2010 is a pretty insignificant date for most people. But for Danish golf shoe manufacturer Ecco and the humble spikeless shoe, it was a landmark moment in...
Monday 9 March 2020
adidas PRIMEBLUE is better for the planet Scientific projections show that, by 2050, the world’s oceans may contain more plastic than fish. That’s a sobering thought, and it’s the reason adidas are so determined to end plastic waste. The new adidas’ new PRIMEBLUE range of clothing and footwear is made from upcycled plastic waste, a first in golf. The plastic waste is...
Monday 29 July 2019
Cleveland’s new CBX 2 wedge is a cavity back design which combines tour-level spin with forgiveness to help the everyday golfer upgrade their short game. Featuring a hollow cavity design and a toe-biased center of gravity, Cleveland say their new CBX 2 wedge offers spin, control and plenty of forgiveness for golfers everywhere. The new CBX 2 wedge, which launch in the UK...
Written by Simon Daddow on Thursday 27 February 2020
The ball Rickie Fowler designed is now available to buy. It’s not uncommon to hear golf manufacturers claim that their new product has been developed with the input of Tour pros. In reality, the player involvement is often limited to reviewing prototypes and offering opinions on styling. But in the case of the new TaylorMade Pix ball, Rickie Fowler was responsible for...
Tuesday 14 January 2020
Wilson’s new DUO Soft+ golf ball replaces their DX2 model as the “world’s softest golf ball” – and it’s joined by a new DUO Optix Wilson Golf has added what they call “Velociticor” technology to the new Wilson Staff DUO Soft+ golf ball that replaces the original DX2 Soft – claiming it’s now the world’s softest and longest, 35 compression two-piece golf ball...
Wednesday 29 January 2020
TaylorMade Golf Company Announces the All-New TP5/TP5x pix, Co-Developed and Played By Rickie Fowler • RRP: £49.99 • Available: 28 February 2020 TaylorMade have announced the second generation of the high-visibility line of pix™ golf balls, which have been developed in conjunction with Rickie Fowler and will be available in both the TP5 and TP5x models for the first time. The 5-piece ball...
Monday 10 February 2020
Test seven of 2020’s best drivers and win £500! With golf’s biggest brands bringing new driver technology and promises of increased distance for every golfer, 2020 is already looking like a bumper year for anyone looking for a few extra yards. But with so many options, it can be a tough job knowing where to start looking. Fortunately for you, American Golf...
Thursday 23 January 2020
The start of the year is always huge month for equipment releases for the golf industry, and 2020 is no different. Below, find out what products have been launched so far this year… Drivers • Callaway Mavrik / / Mavrik Sub Zero / Mavrik Max • Honma TR20 • Mizuno ST200 / ST200 G / ST200 • TaylorMade SIM /...
Friday 7 February 2020
Mizuno’s new forged and precision milled M Craft line marks the brand’s return to the putter market • RRP: £249 • Available: March 2020 Mizuno have announced its return to the putter market with the launch of the premium M Craft line of putters, featuring three intial classic shapes. Forged from premium 1025 mild carbon steel, the new M Craft putters are CNC...
Written by Simon Daddow, Equipment Editor on Monday 3 February 2020
A decade ago TaylorMade were nowhere when it came to putters. They put out the Spider in 2009, knowing it was good, but based on past performances they didn’t expect it to rip up any trees. • RRP: £269 • Models: (TB1 – heel shafted blade, TB2 – centre shafted blade, TM1 – heel shafted mallet, TM2 – centre shafted mallet) • Grip:...
Written by Simon Daddow, Equipment Editor on Monday 3 February 2020
MOI is a battleground TaylorMade will continue to fight on in 2020 and a new Spider S (Stability) will keep them at the forefront of the forgiveness conversation. Unlike the Spider X, the S is created from lightweight aluminium. It means forgiveness efficiency is as good as it gets, especially as the head is loaded with two 48g forward tungsten weights...