Thursday 1 August 2019
PING have announced an agreement with Arccos Golf to offer Smart Set technology PING President John K. Solheim has announced a collaboration with Arccos Golf that includes offering its Smart Grip and Smart Sensor technology on all PING golf clubs through the company’s custom-order process. Solheim also announced Golf Pride as PING’s exclusive supplier of the Arccos Smart Grip, which is engineered with...
Wednesday 31 July 2019
Volvik announce the launch of brand’s first laser rangerfinder, the V1 Volvik might be far widely known for their multi-coloured golf balls – the official ball of hte World Long Drive Championships – but the brand have decided to branch out, in the form of launching their first ever laser rangefinder. The V1 Rangefinder, say Volvik, is a multi-functional device to help amateur golfers...
Tuesday 16 July 2019
Callaway unveil super premium new Epic Forged iron and say it’s aimed at game improvers. There’s a real trend for brands to ramp up prices and create super expensive one off sets of premium or concept irons nowadays. It’s down to the likes of Callaway, TaylorMade, Titleist and Ping having watched PXG get a foothold with their premium forged irons. Callaway’s...
Monday 15 July 2019
Ping wedges have a had a cult following with tour pros and amateurs for the last 30-plus years. The deep cavityback Eye2, with its flowing head shape, is definitely the most high profile, and amazingly still appears periodically today on Tour. But where Ping has tailored its modern wedges much more conventionally over recent years, other brands have started playing with progressive...
Monday 1 July 2019
PING have introduced their next generation of custom-fit women’s golf equipment, the G Le2 range, featuring lighter club weights and more fitting options Ping’s brand new G Le2 equipment range continues the brand’s commitment to helping female golfers by using premium materials and technology to create a lighter club that aims to help increase swing speed. The latest range, which is available from...
Written by Simon Daddow, Equipment Editor on Wednesday 5 June 2019
An estimated eight million metrics tons of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, called gyres. Most of the plastic debris sinks or remains in the gyres, however a significant percentage of it washes onto our coastlines daily. The plight of plastic pollution in our...
Monday 20 May 2019
Ping have made some brilliant irons over the years, but amazingly only three have ever been forged (the original Ping 69 and the Anser in 2010 and 2012). Ping argues that superior metallurgy and heat treating knowledge, along with elastomer-filled cavities, allow their cast irons to feel and sound every bit as good as any forged iron available. In fact, a few...
Monday 20 May 2019
Ping revealed the new G410 driver in January, but they held up their hands at the time admitting the low spin LST model had to go back to the drawing board. Their engineers had discovered the prototype LST just wasn’t significantly better than the previous G400 LST driver. We applauded the decision at the time and now six months down the...
Tuesday 7 May 2019
PXG started out in 2015, the brands the brainchild of GoDaddy billionaire Bob Parsons, yet many industry insiders said the idea of selling super premium golf equipment to well healed golfers would never work. Some gave PXG 18 months, others said it would take three years for Parsons to realise he’d burnt his fingers in golf, just like countless others before...
Monday 29 April 2019
ECCO® Golf have unveiled their lightest ever leather golf shoe ECCO GOLF have unveiled their latest design, the ECCO S-LITE, which is a one-of-a-kind hybrid shoe that is also the lighest leather golf shoe ever made by the company. The new S-Lite shoe has lightweight ECCO rich two-tone Yak leather uppers lined with a soft textile which provides natural water repellent and...
Wednesday 24 April 2019
PXG have revealed eight club head types for their new, 100% milled GEN2 Putter collection PXG want to place as emphasis on the importance of putter fittings as they launch their new PXG GEN2 Putter line. Available in eight models, three hosel options and two finishes, the new line of putters are designed to favor a golfer’s eye and stroke. “Putts account for...
Written by Simon Daddow on Tuesday 16 April 2019
TaylorMade has resurrected one of its classic clubs to celebrate the brand’s 40th anniversary. The Original One Mini Driver pays homage to TaylorMade’s history and utilises many of the most important product innovations seen in their metalwood. Tomo Bystedt, Senior Director, Product Creation at TaylorMade, said: “In 1979, golf was changed forever with the introduction of the Pittsburgh Persimmon – the original...
Tuesday 9 April 2019
Gary Player will be teeing up with a full set of PXG golf clubs for the Par-3 contest and ceremonial first drive at Augusta National this week PXG announced that they have signed a new equipment deal the three-time Masters champion ahead of his appearance at Augusta National this week. Player, 83, was a surprising new signing from the brand, but PXG...
Monday 8 April 2019
TaylorMade have released the P•7TW irons – a premium set of blades co-designed by Tiger Woods TaylorMade Golf have announced the release of their new P•7TW irons, a premium players set of blades which have been designed and crafted in collaboration with Tiger Woods. In addition to featuring tungsten in every head, the new P•7TW irons feature fully milled soles for the...
Tuesday 2 April 2019
Callaway have announced the launch of the new Chrome Soft X Golf Ball featuring Triple Track Technology. Callaway introduced us to their Triple Track Technology with the launch of the ERC Soft golf ball earlier this year, and are now bringing the same technology to their Chrome Soft X. Phil Mickelson used this ball, featuring the unique alignment lines, on his way...
Sunday 31 March 2019
WITB: Find out what clubs Graeme McDowell used to win the Corales Puntacana Championship Driver: Srixon Z 785 (9.5 degrees), Miyazaki Kusala Indigo 56X shaft 3-wood: TaylorMade M2 Tour (2017) (15 degrees), Miyazaki Kusala Indigo 72X shaft Fairway wood: Srixon Z F45 (19 degrees), Miyazaki Kusala Indigo 72X shaft Hybrid: Ping G410 (22 degrees), LA Golf Shafts Red 85X shafts Irons: ...
Sunday 24 March 2019
Paul Casey has become the first player to successfully defend the Valspar Championship with a one stroke victory over Louis Oosthuizen and Jason Kokrak Paul Casey left a period of nine years between his first and second PGA Tour victories, but he barely had to wait a year for his third. In a day of tough conditions, Casey’s one-over 72 was enough...
Thursday 21 March 2019
GOLFBUDDY launches next generation GPS devices with new aim W10 GPS watch and Voice 2 GPS GOLFBUDDY’s new aim series (Accurate, Innovative, Measurable) features the brand’s most advanced smart golf GPS watch to date. The aim W10 GPS boasts features that include a full colour touch screen, zoom in feature for when close up detail is needed, in-depth hole view with dual arc...
Wednesday 20 March 2019
Bioflow have updated their Sport wristband, bringing magnetic therapy to the golf course with a new adjustable design From Minjee Lee to Scott Jamieson, there’s already plenty of golfers reaping the benefits of Bioflow’s new Sport Flex wristband. Magnotherapy, which applies magnetic fields to help encourage blood flow using powerful magnet technology, has been around in golf for a long time (copper...
Wednesday 20 March 2019
Precision Milled FORGED putters: Ben Hogan introduces first putter line in nearly 15 years Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, has introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line. The four new models are CNC precision milled from and crafted from soft, 1020 carbon steel...