Written by Simon Daddow on Thursday 17 January 2019
In the week world No1 Justin Rose makes his debut with 10 new Honma Golf clubs in his bag, the Japanese company has unveiled a new premium ball – with a very reasonable price. The Honma TW-X is a three-piece urethane distance and spin ball aimed at golfers with swing speeds of around 90mph. It features the high initial velocity NC core, designed...
Friday 4 January 2019
Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway’s new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...
Friday 11 January 2019
The new SRIXON Z-STAR and SRIXON Z-STAR XV are the first golf balls in the world to use the macromolecule material (SeRM®), for more spin and soft feel. Srixon’s sixth generation Z-Star and Z-Star XV golf balls feature a brand new FastLayer core and unique macromolecule blended Spin Skin with SeRM® coating to improve speed, distance, spin and feel. According to Srixon, their...
Monday 14 January 2019
Wilson Staff’s latest superlight D7 wood range features RE-AKT technology for faster club head speeds Wilson Staff’s latest range includes a driver, fairway wood and hybrid, which all feature a new lightweight crown construction and RE-AKT technology. Wilson D7 Driver RRP: £269 Loft: 9, 10.5 and 13 degrees. (The 10.5o loft offering is available in left hand.) Shaft: New UST-Mamiya Helium Series shaft that’s played...
Friday 4 January 2019
Callaway have unveiled new Epic Flash and Epic Flash Sub Zero drivers and fairway woods, which all feature the brand’s latest AI-developed ‘Flash Face’ technology. Callaway are making some big claims with their latest metalwoods, which all feature a brand new ‘Flash Face’ developed with the help of Aritficial Intellegence, Machine Learning and a $5million super computer to help golfers get...
Monday 7 January 2019
Mizuno have revealed their ‘speed engineered’ ST190 drivers and fairway woods, said to feature their lowest spin rates on drivers to date A couple of months after they were first spotted at the British Masters in October, Mizuno have officially launched the new ST190 Drivers and fairway woods, which will be available to the public in February. The new range consists of...
Monday 7 January 2019
TaylorMade’s new M5 and M6 irons feature SPEED BRIDGE technology, a speed pocket and new hybrar polymer dampener for better feel, feedback and sound in a cavity back iron Following the unveiling of their brand new M5 and M6 drivers, fairways and rescue last week, TaylorMade have now confirmed the rest of the range’s line up with the reveal of their M5 and...
Monday 7 January 2019
Find out what clubs Xander Schauffele used to win his fourth PGA Tour title at the Sentry Tournament of Champions Xander Schauffele shot a course record-tying 11-under 62 on Sunday to win the Sentry Tournament of Champions by one shot in Kapalua – and he did it with a whole host of new clubs in the bag. Callaway only launched their new...
Friday 4 January 2019
This week in golf: Everything you need to know about the new equipment launched by PXG, TaylorMade and Callaway, and the latest club equipment deals and switches on Tour It’s only the first week of January and already it’s hard for the everyday golfer to keep up with all the gear news this week, let alone those of us who work...
Friday 4 January 2019
Callaway have revealed two new Apex irons – the Apex 19 and Apex Pro 19 – in addition to a brand new Apex Hybrid that features Jailbreak technology for the first time Here’s everything you need to know about the latest irons and hybrid from Callaway! Callaway Apex 19 Irons RRP: £ 1,299 (steel) – £1,399 (graphite) Grip: Golf Pride Velvet 360 Shaft: True...
Friday 4 January 2019
Callaway have unveiled three new golf balls for 2019: A new Supersoft 19′ golf ball, and two completely new products: the performance led ‘ERC Soft’ and larger than normal Supersoft Magna All three new golf balls released by Callaway have a unique selling point, with each targeting a different aspect of performance; length, spin and feel, and how it launches. Here’s everything...
Friday 4 January 2019
Odyssey have revealed new StrokeLab putter models StrokeLab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new StrokeLab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the...
Thursday 3 January 2019
Speed Injected Twist Face is the latest technology from TaylorMade which will ensure each of the new faces in their M5 and M6 drivers are as close to the legal limit as possible In 2018 TaylorMade made headlines with their new ‘Twist Face’ technology in the M3 and M4 drivers. This year, they’ve improved upon that technology in their newest M5...
Thursday 3 January 2019
TaylorMade have revealed new TP5 / TP5X golf balls which have more stiffness and a 10% softer urethane cover – resulting in faster ball speeds and more yards Improving a golf ball played regularly by 4 – 6 of the worlds top 10 players, sounds like a monumental task. It’s an even bigger job when you factor in how Rory, DJ,...
Thursday 3 January 2019
TaylorMade have revealed new M5 and M6 drivers, fairway woods and an M6 rescue, all packed with new technology The new M5 and M6 range follows on from last year’s TaylorMade M3 and M4, which put Twist Face at the forefront of it’s story. This year, Twist Face has been added to the higher lofted fairway woods and rescue for the...
Wednesday 2 January 2019
PXG have revealed two brand new drivers (the 0811 X Gen 2 and the 0811 XF Gen 2 Drivers) a new 0341 X Gen 2 Fairway Wood and a 0317 X Gen 2 Hybrid for 2019 There aren’t many things PXG’s multi-billionaire owner Bob Parsons regrets in life. But if he had the opportunity to wind the clock back and change...
Wednesday 2 January 2019
Justin Rose confirms he has signed a multi-year equipment deal with HONMA It’s official! World No.2 Justin Rose has confirmed his move from TaylorMade to Honma Golf, announcing on social media that he had signed the new endorsement deal. The contract between HONMA and the 2018 FedEx Cup Champion is said to be a multi-year deal, which according to Golfweek includes playing...
Wednesday 12 December 2018
PUMA Golf have launched their NXT generation spikeless footwear, featuring new designs that aim to provide added stability and traction PUMA Golf’s new NXT generation footwear has been designed on a completely new IGNITE spikeless traction platform on three unique, versatile, and fashion forward upper silhouettes. The NXT collection provides wearers added stability and comfort in multiple show-stopping designs, featuring PUMA’s proprietary...
Wednesday 5 December 2018
Bettinardi Golf has signed two-time European Tour winner Eddie Pepperell 20 months, Eddie Pepperell purchased a Studio Stock 8 putter from his local stockist in Thame, Oxfordshire. And since putting the putter into play in April 2017, Pepperell has moved from 513 to 38 in the world rankings and captured two European Tour titles, winning in style at the Qatar Masters...
Thursday 15 November 2018
Wilson have named the Cortex Driver as the winner of Driver vs Driver 2. Here’s a closer look at the tech behind the latest model… The ‘Cortex’ was designed by show contestant Evan Hoffman, who beat out the competiton during the second edition of ‘Driver vs Driver’ to have his design brought to life and win a prize of $250,000. Headlined by what...