Thursday 11 June 2015
FootJoy’s new HyperFlex shoes are the most striking in the company’s history – but the innovation goes beyond the bold design. The mesh upper is inspired by sports that require little lateral movement while meeting the key requirements of a modern golf shoe. This ‘FlexGrid exoskeleton’ is said to stop the foot from rolling over during the swing and is supported...
Written by Today's Golfer on Friday 5 June 2015
Odyssey has unveiled the Works Big T Putters, blending together Tour-endorsed Versa and Marxman alignment technology. Part of the Odyssey Works high performance technology platform, this new line marries the Fusion RX insert – a White Hot insert with ultra thin stainless steel mesh and patented Metal-X roll pattern – with an innovative dual alignment system to give the golfer the...
Thursday 4 June 2015
Cleveland’s original Smart Square putter proved extremely popular because it made alignment so easy and the manufacturer has updated the model with a new TFI version. The acronym comes from the new True Feel Innovation face that incorporates a milled copper-infused face cap (the gold section) over a Copolymer insert (the white section) to deliver greater feel and consistency across the...
Wednesday 3 June 2015
The new WT5 is a significant improvement on its best-selling predecessor, the WT3, and is slimmer, lighter and completely re-styled with a softer, more comfortable strap. Additionally, the three navigation buttons which give the golfer access to the WT5’s industry-leading suite of functions and technology, have all been moved to one side of the watch making it even easier to use. Available...
Thursday 21 May 2015
Voice Caddie has announced the expansion of its existing GPS product range with the launch of the new T2 Hybrid Watch. A succession to the popular T1 GPS Watch, the T2 model encompasses all the successful aspects of its predecessor, as well as several exciting new features. Housed in a stylish body design that comes in both black and white, the T2...
Written by Today's Golfer on Tuesday 19 May 2015
Just a day after a dominant win on the PGA Tour, Rory McIlroy greeted an energetic crowd of British fans at Niketown London where the world’s No. 1 spoke passionately about inspiring a new generation of players and the journey he’s taken to the top of the world. The 26-year-old was joined on stage by footballer-turned-broadcaster Chris Kamara, who fulfilled the...
Written by Today's Golfer on Monday 18 May 2015
Five years after his first career PGA Tour win on the very same course, Rory McIlroy dominated the field for his second Wells Fargo Championship victory, becoming the first player to ever win the event twice. “I’m playing well and I’m really happy with my game,” McIlroy said. The Northern Irish world number one, 26, finished on 21 under par with a...
Friday 15 May 2015
Callaway has launched its first mini driver – some three years after getting everyone talking about driver/fairway wood hybrids after building Phil Mickelson’s ‘Phrankenwood’. Up until now, the brand has bridged the gap between the two clubs through deep-faced, longer-shafted fairway woods. But with a headsize of 235cc (the current XR 3Deep is 176cc) and a shaft length of 44in, the...
Tuesday 12 May 2015
We’ve had orange drivers, white driver and blue drivers – but this is the first illuminous yellow one. The “Volt” Nike Vapor Speed driver used by Michelle Wie and Paul Casey is going on sale in limited numbers. Until now, Wie and Casey were the only two players in the world with the Tour-only driver that has a coloured crown instead of...
Friday 8 May 2015
Odyssey is once again showcasing the importance of putting and celebrating its status as the #1 putter brand in golf via ‘#OdysseyMonth’. Now in its fifth year, Odyssey Month will feature some of the world’s top players carrying the exclusive Odyssey Tour bags, a series of expert putting tips and, for the first time ever, sponsorship of European Tour TV coverage...
Wednesday 6 May 2015
ProQuip has launched Tour-Lite – the lightest rain jacket in its 34-year history – and the first to be developed using a knitted waterproof outer fabric. Engineered to be the lightest packable rain jacket for golf, Tour-Lite weighs only 277 grams and can be packed down to an area of 15cms by 12cms, smaller than the average winter golf mitt. The jacket...
Thursday 30 April 2015
With adjustable weights, adjustable lofts, draw settings and offset, Cobra is pretty confident that its new Fly-Z series of drivers covers all bases. Slight differences in head design, plus a speed channel to maximise ball speed on off-centre hits, contribute to the technology story. Several manufacturers now offer multiple versions of the same driver for different golfers – but how...
Wednesday 29 April 2015
Golfers can now add more colour and personal style to their Motocaddy electric trolley, thanks to an exciting new customisation service available with the brand’s popular S1, S1 PRO and S3 PRO models. An exclusive partnership between Motocaddy and custom design firm Ziegler means golfers now have the choice of hundreds of different colour and pattern combinations when ordering a Motocaddy S-Series...
Wednesday 29 April 2015
Following a highly successful campaign, which saw almost 3,500 golfers fitted into the best footwear for their game between March-September last year, FootJoy, the #1 Shoe and Glove in Golf, has commenced its year-round 2015 Shoe Fitting Programme. Over the course of the year, FJ’s expert Fitting and Sales Representatives, James Bradford, Lewis G Mackle and Sam Allen, will visit golfing...
Thursday 23 April 2015
Rife Putter’s latest performance driven putter – the Switchback XL – is set to launch this spring. Incorporating custom fit options and Tour proven technology, the Switchback XL delivers individually tailored performance in a stylish oversized blade design. Underpinned by Rife’s trademarked technology the Switchback XL has added an extra layer of customisation not seen before from Rife. With adjustable...
Tuesday 21 April 2015
Following the introduction of its highly innovative HyperFlex™ footwear in early 2015, FootJoy, the #1 Shoe and Glove in Golf, has expanded its line with shoes equipped with the popular Boa® Closure System. HyperFlex, the most distinctive category in FJ’s history, features innovative materials like the new FlexGrid™ exoskeleton to deliver lightweight support and cushioning, giving the comfort of athletic footwear...
Monday 20 April 2015
Motocaddy has launched its first remote control model boasting one of the most sophisticated guidance systems on the powered trolley market. The innovative S7 REMOTE – which features the same frame design as the award-winning S-Series range – comes with a dual pressure control system that allows golfers to alter how much the trolley turns to the left or the right,...
Monday 20 April 2015
Adidas’ Boost technology first hit the shelves in 2013 and has gone on to revolutionise the running market. It now comes to golf in the form of the Adipower range, which the brand is hailing as its most comfortable golf shoes ever. The ‘Boost’ material in the sole is 50 per cent lighter than EVA and features thousands of visible TPU (Thermoplastic...
Monday 20 April 2015
Callaway, one of the world’s leading golf equipment brands, is now breaking into the distance measuring device market with the launch of the 300 Laser Rangefinder, offering pin-seeking precision in a sleek ergonomic design that fits comfortably in the bag. Featuring Callaway’s exclusive Pin Acquisition Technology (P.A.T.), the 300 Laser Rangefinder is one of the lightest on the market and can...
Thursday 16 April 2015
Hill Billy has been making lightweight and robust no-nonsense electric trolleys since 1992, and its 2015 model is hands-down the best yet. Available to purchase direct from www.hillbilly.co.uk, heritage and hassle-free performance have never been closer to hand. And, for a limited time only, the brand is rewarding every purchase of the uncompromisingly simple 2015 Hill Billy with a free accessory...