Titleist AVX Golf Balls (2024) Review

By , Golf Equipment Writer
  • At a glance

  • TG Rating 4.5 out of 5
  • Owner Rating Not yet rated
  • Pros

    - Brilliant performance in the long game
    - Short game performance has been improved over the previous model 
    - Incredibly soft feeling 
    - Low and piercing ball flight is amazing in windy conditions 
    - Enhanced alignment aid is great for putting and tee shots 
    - Suits a wide range of golfers 

  • Cons

    - Lower ball flight won't be the preference of every golfer

  • RRP £42.00

What we say...

Titleist have completely overhauled their AVX golf balls to deliver greater distance, softer feel, and better short-game performance

Titleist are the proud manufacturers of some of the best golf balls in the game. They have a wide range of golf balls to suit golfers of all abilities. Their brand-new AVX golf balls for 2024 are aimed at players who enjoy playing with premium golf balls but don’t have blisteringly quick swing speed.

Now in its fourth generation, Titleist AVX golf balls have cemented themselves as one of Titleist’s best golf balls. They suit a wide range of golfers, mainly those playing with Pro V1 or Pro V1x who want a lower ball flight and less spin, and golfers who reach for one of the best amateur-level golf balls but are seeking slightly more performance.

If you’re currently playing with a soft-feeling golf ball intended for beginners and high-handicappers and you’re looking to switch to a more premium golf ball, this is arguably the best jump you can make. The compression of this premium golf ball isn’t ridiculously high, so you don’t need to swing like Justin Thomas to unlock all the performance of the AVX. Also, the feeling is incredibly soft being a urethane cover.

Titleist AVX golf balls present brilliant value if you’re looking for a quality golf ball that contests with the best golf balls played on Tour. Costing north of £40/$45 they aren’t the cheapest golf ball in Titleist’s line-up – but they are cheaper than the other premium Titleist golf balls.

Titleist AVX Golf Balls (2024)

Key tech

New high gradient, high speed core

The new high gradient, high speed core introduced to the 2024 AVX golf balls features the same technology found in Titleist’s Pro V1 and Pro V1x golf balls. It helps to deliver longer distance from tee to green and has made improvements to the soft feel.

New thin, high-flex casing layer

Titleist have engineered a new thin, high-flex casing layer to produce lower spin in the long game.

New 346 quadrilateral dipyramid catenary dimple design

Allowing for a more penetrating ball flight is the new 346 quadrilateral dipyramid catenary dimples design which creates the optimized aerodynamics of the AVX.

New softer urethane cover

The new softer urethane cover offers a softer feel and increased greenside spin for outstanding short game control.

What Titleist say about the Tour Soft

Jeremy Stone, Vice President, Titleist Golf Ball Marketing

“When we ask golfers what they want more of, the answer is usually greenside spin.

“New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths.

“Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist line-up.”

Titleist AVX golf balls

Mike Madson, Vice President, Titleist Golf Ball R&D

“With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player.”

“With three-piece construction golf balls, one of the real benefits is the hard-over-soft and soft-over-hard relationships which allow us to control spin in various aspects of the game.

“For example, when there is a very high-speed impact condition, the cover is going to play less of a role during that collision. Most of what is interacting with the club face is that stiff casing layer and that softcore, which is a hard-over-soft relationship.

“When you have hard-over-soft, it drives spin down. Conversely, on shots around the green, the impact with a wedge is a lower speed collision or more of a glancing blow where the interaction is primarily between the cover and the casing layer.

“When you have that soft cover over that stiff casing layer, that soft-over-hard relationship drives spin up. This helps give AVX golfers the distance they enjoy at the top end of their bags as well as the greenside spin they seek with their wedges.”

Which Titleist golf ball should I play?

Whether you opt to play with one of the best distance golf balls or one of the best premium golf balls, Titleist has a golf ball for you! Of the eight golf balls the brand offers, you’ll easily be able to find at least one to suit your game.

If you enjoy playing with the same golf ball played by Tour players, there are three Titleist golf balls played on Tour – Pro V1, Pro V1x, and Pro V1 Left Dash. These accompany the AVX in Titleist’s category of premium golf balls.

Amateur golfers may be better suited by Titleist’s Tour Speed or Tour Soft golf balls which are designed for golfers with moderate swing speeds who enjoy quality feel and performance, but don’t want to spend top dollar on their golf balls.

The two cheapest golf balls Titleist have to offer are their TruFeel and Velocity golf balls. Both of these golf balls provide amazing value for beginners and high-handicap golfers. TruFeel provides an incredibly soft feeling, while Velocity is much more distance-orientated.

Titleist AVX golf balls

Titleist AVX availability

The 2024 AVX is available in two color options – white and yellow. Unlike the Pro V1 and Pro V1x, which can be numbered however you choose, the AVX is only available in standard numbers from 1 to 4. Golfers across the glove will be able to get their hands on the brand-new AVX golf balls from January 24. However, for golfers in the UK and Ireland, AVX golf balls will be available from February 2.

AVX golf balls will be available to purchase from numerous retailers both online and in-store at an RRP of £42.00 / $49.99; a very competitive price for quality premium golf balls.

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About the author

James Hogg is a Golf Equipment Writer for Today's Golfer, with expert knowledge in putters, golf balls, and apparel.

James Hogg – Golf Equipment Writer

James has a degree in English Language from Newcastle University and an MA in Journalism from Kingston University.

He spent seven years working for American Golf as part of the sales and fitting team alongside his studies and is a specialist in putters, golf balls, and apparel.

James took up golf as a teenager and, thanks largely to his length and consistency off the tee, he plays off a handicap of 4.7 at Cleveland Golf Club.

You can contact James via email for loads more golf equipment insight.

Titleist AVX

RRP £42.00 per dozen | $49.99 per dozen 

Construction: Three-piece golf ball

Cover: 346-dimple urethane cover

Colors: White; Yellow


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