Equipment Features

TaylorMade roll back the clock for the coolest collection of the year

Written by Will Shreeve-Peacock on Tuesday 10 June 2025

Paying tribute to golf’s roots and the 2025 US Open in Pittsburgh with vintage style and modern performance. While other brands release special edition collections that lean into the usual patriotic style for the US Open, TaylorMade’s 2025 Heritage Collection goes deeper. It connects past and present with care, confidence, and craft. This is not just another red, white, and blue drop.

Stromberg Summer 2025 Clothing on the golf course

Stromberg Launches SS25 Collection For the Scorching Summer Season Ahead

Wednesday 30 April 2025

Stromberg have launched their SS25 collection for the 2025 spring/summer season ahead, attempting to make your next golf game more comfortable and enjoyable than ever before. *This is an advertorial feature in association with Stromberg. Available exclusively at American Golf, the technical, affordable summer drop by Stromberg encapsulates the heritage of the brand, attempting to enhance golfers’ performance on the course...

Discover true freedom on the course with Stewart Golf’s remote trolley range

Written by Will Shreeve-Peacock on Friday 25 April 2025

A hand-built legacy of innovation, British craftsmanship, and over 20 years of pioneering excellence in remote golf trolley technology. This is an advertisement feature in association with Stewart Golf Stewart Golf has led the way in remote-controlled golf trolley design for more than two decades. Handbuilt in Gloucestershire, every Stewart trolley is a reflection of British engineering excellence, combining quality craftsmanship with...

Are irons, hybrids, or fairway woods the best option for your golf bag?

Irons vs hybrids vs fairway woods – how to choose the best option for your golf game and course

Written by Rob McGarr on Thursday 8 February 2024

Should you ditch your long irons in favor of hybrids or fairway woods? This guide to long irons, hybrids, and fairway woods will help you choose the best option for your golf bag. We’re allowed to carry 14 clubs, but most golfers don’t have a setup that makes the most of those options. Particularly at the top end of the bag,...

Sun Mountain Golf Bags 2023

Written by James Hogg on Monday 21 August 2023

From stand bags to travel bags; what are the best options Sun Mountain are offering for 2023? Jump to: Carry bags | Cart bags | Travel bags | Buying Guide | FAQs Sun Mountain are responsible for some of the best golf bags on the market. They have been a leading manufacturer of golf bags for more than 40 years. Whether...

Elevate Your Game with Premium British-Made Golf Accessories and Training Aids

Written by TG staff on Thursday 10 April 2025

GrooveFix manufactures a wide range of aluminum and steel precision golf tools designed to last a lifetime. This is an advertisement feature in association with GrooveFix Quality and premium golf accessories should be a staple of every golfer’s equipment. For that reason, every golfer should have GrooveFix accessories and training aids to help you play better golf. The British-based company offers a...

Ecco Biom H5: The next chapter in a decade of innovation

Written by Will Shreeve-Peacock on Tuesday 15 April 2025

How the Ecco Biom H5 combines a decade of innovation with rugged Highland inspiration to deliver a golf shoe built for all conditions, all golfers, and every round ahead. The latest addition to Ecco Golf’s acclaimed Biom story is here. Launched in February, the Ecco Biom H5 continues a legacy of performance-driven golf footwear that spans more than ten years. Drawing...

Shot Scope: The Game-Changing Tech That’s Helping Golfers Shoot Lower Scores

Written by Will Shreeve-Peacock on Tuesday 15 April 2025

Shot Scope are at the forefront of revolutionising the way golfers improve Golfers of all skill levels are always looking for ways to improve their game, and Shot Scope has built its brand around making that journey easier. Founded in Scotland, the home of golf, Shot Scope was created by passionate golfers who wanted to harness technology to help players track...

Duca del Cosma SS25 Golf Shoe Collection

Step Into Style and Performance: Discover Duca del Cosma’s 2025 Golf Shoe Collection

Written by Will Shreeve-Peacock on Monday 31 March 2025

Experience Italian golf evolution with Duca del Cosma’s latest golf shoe collection, designed for performance on and off the course. For over 20 years, Duca del Cosma has been at the forefront of golf footwear innovation, seamlessly blending Italian craftsmanship with cutting-edge performance. Designed for golfers who demand both style and substance, each pair is crafted with premium materials to deliver...

Are these the best golf accessories you can buy?

Written by Will Shreeve-Peacock on Monday 20 January 2025

GrooveFix’s high-quality UK-made golf accessories are some of the best on the market This is an advertisement feature in association with GrooveFix GrooveFix products certainly stand out as premium golf accessories, offering a blend of precision engineering, innovative design, and high-quality materials. With their focus on style, performance, and customization, they’re a popular choice among serious golfers and corporate clients alike. GrooveFix has...

Tested by YOU – Callaway Paradym Ai Smoke drivers

Friday 12 April 2024

Six regular club golfers put their old drivers up against Callaway’s new Paradym Ai Smoke drivers on a launch monitor at The Belfry… with amazing results Artificial intelligence plays an increasing role in our everyday lives. AI powers virtual assistants, medical diagnoses, driverless cars and annoying online chatbots. But when it comes to AI-designed golf equipment Callaway is determined to boss...

Zerofit say they make the world's warmest base layer.

How Zerofit created the world’s warmest golf base layer

Written by Rob Jerram on Wednesday 8 December 2021

Do you want the world’s warmest baselayer? Then you need Zerofit. How many times have you heard or read the phrase ‘layer up’? Lots! But, for many golfers, the issue with plenty of additional layers is that it can lead to a lack of mobility when it comes to putting your normal swing on the shot. One brand which is relatively new to...

We took three Today's Golfer readers to get fitted for TaylorMade's Stealth driver.

How TaylorMade’s Stealth driver gained us 65 yards!

Written by Rob Jerram on Tuesday 24 May 2022

Should you get fitted for TaylorMade’s Stealth driver? Our three readers’ experiences should leave you in no doubt. TaylorMade’s Stealth driver has dominated golf equipment headlines in 2022. But while it’s been shown to perform for a robot, the world’s best players, and when tested by our consistent pro, could the carbon-faced technology really make a difference in the hands of...

Fashion at the forefront of Callaway Apparel’s new golf collection

Written by Mark Flanagan on Wednesday 8 June 2022

Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...

A graphic to show the different parts of the Fujikura shaft production process

Inside the Fujikura lab that designs shafts for the world’s best players

Written by Simon Daddow on Friday 26 May 2023

We visit the home of Fujikura, to find out how they create golf shafts for the best players in the world. Most brands working with the best golfers on the planet expect to pay millions of dollars in sponsorship, as tour pro endorsement is the most expensive way to get noticed in golf. Somehow, though, Japanese shaft manufacturer Fujikura buck that...

Four Today's Golfer readers test the Skechers Go Golf Elite 5 Slip 'In shoes.

Reader test: Skechers Elite 5 Slip ‘In golf shoes

Written by Chris Jones on Thursday 28 September 2023

Four amateur golfers and Today’s Golfer readers put Skechers Elite 5 Slip ‘In golf shoes to the test to find out if they’re as good as the brand claim. Skechers make some of the best golf shoes, combining comfort and style with traction and support. The new Slip ‘In shoes continue that trend while also making the shoe ridiculous easy to...

Callaway Apparel's new Spring-Summer collection.

Your Summer Callaway Apparel wardrobe – authentic, innovative and performance-driven

Written by Rob Jerram on Monday 26 June 2023

Callaway Apparel’s new Summer 2023 Collection combines a wealth of authentic, innovative, performance-driven products created specifically for the avid golfer. With a renewed focus on technologies, sustainable materials and attention to detail across men’s, women’s and juniors’ lines, Callaway Apparel’s summer collection sees natural fibers play a big part this summer, with recycled poly yarns made from used plastic bottles and...

Duca del Cosma’s SS23 golf shoes are their most advanced yet

Written by Rob Jerram on Thursday 6 July 2023

Duca del Cosma’s 2023 shoe collection is the luxury brand’s most advanced range ever – and it’s complemented by some beautifully crafted gloves. They make some of the best golf shoes on the market and for 2023 Duca del Cosma have taken things to another level with new designs and ultra-lightweight outsole technologies, which push the boundaries of fashion innovation. The Italian...

In Season 2 of the NEXT Golf Tour players will compete for European Tour starts

Trackman’s NEXT Golf Tour and the simulator shaking up the sport

Written by Ross Tugwood on Thursday 5 October 2023

In golf’s Westworld players prepare to showcase their X-factor in season two of the NEXT Golf Tour and win the right to compete on the game’s biggest stage. It’s early April 20023, and as golf’s elite arrived in Georgia for Masters week, the world’s 1499th ranked golfer was signing off on his 7-under par 64 at Florida’s Innisbrook Copperhead Course. An impressive...

How to choose the correct wedge for your game

Want to get up and down more often? Here’s how to choose the best golf wedge for your game

Written by Will Shreeve-Peacock on Wednesday 31 January 2024

All golfers miss greens, which makes choosing the best golf wedges for your game a key part of lowering your scores. This guide to choosing the right type of wedge will make sure your wedges are just what you need. We have all been there, hunting for the best golf wedges for our game, spending hours confusing ourselves on what to...