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  • FootJoy enjoy highly successful year in 2010

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 29 December 2010

    FootJoy has enjoyed another stellar 12 months on the European Tour, with an average of 63.5% of players at any event choosing to wear FootJoy shoes. In addition to notching up 23 tournament victories, FootJoy also claimed a massive 61.7% of all top-10 finishes which was nearly four times more than its closest competitior. Brand ambassador Lee Westwood ended the year as...

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    Nike’s new fairway woods designed for a higher trajectory

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 30 December 2010

    Nike has introduced their new VR Pro Fairway woods which have been engineered to provide golfers with a higher ball flight off the deck. Nike has used feedback from their athletes to design the new woods, and the engineers have created a flatter sole and lower profile wood which makes it easier to get the ball into the air. This allows good players the...

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    First-hit video: Nike VR Pro fairway wood

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 29 December 2010

    The right fairway wood will certainly help your game improve, and if you’re a better player you might want to check out Nike’s new VR Pro woods. Designed with the better player in mind, the new wood looks neat behind the ball but Nike say it’s has been designed to get the ball in the air quicker and easier so the better...

  • First-hit video: Nike VR Pro driver

    Written by Jonathan Greathead, TG Senior Equipment Editor on Wednesday 29 December 2010

    Nike have been making great strides in all areas of golf equipment for years now, and their latest better player driver looks set to continue this trend. The new VR Pro driver has been designed in conjunction with Nike’s Tour stars, and looks-wise the new model is very similar to last year’s edition. But there are a few subtle changes including the...

  • First-hit video: Cleveland Drivers 2011

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 30 December 2010

    Cleveland are well-known for their sensational wedges, but their new drivers for 2011 could well be ready to take off too. There are three different drivers in the series – the XL270, the SL290 and the TL310 – and each one is suitable for different golfers. The XL270 weighs in at 270g and is the lightest driver ever put into production meaning the...

  • TaylorMade unveil new white R11 driver

    Written by Jonathan Greathead, Senior Equipment Editor on Monday 3 January 2011

    TaylorMade have launched their new R11 driver for the forthcoming season – and it’s white, packed full of adjustability and something totally unique. We’ve got the full story in the new edition of Today’s Golfer magazine – look out for a very white cover – but we are able to give you a brief run down of the product online too. On...

  • New Burner SuperFast 2.0 from TaylorMade – SEE IT HERE!

    Written by Jonathan Greathead, TG Senior Equipment Editor on Monday 3 January 2011

    In addition to their new R11 driver, TaylorMade have also launched their latest Burner driver in the form of the Burner SuperFast 2.0. Weighing in at just 280g, the SuperFast 2.0 is the lightest driver TaylorMade have ever produced and it also features a white head – this makes it stand out more clearly on the grass, making it easier to...

  • New hybrid from Adams

    Written by Jonathan Greathead, TG Senior Equipment Editor on Saturday 1 January 2011

    Adams hybrid clubs are highly-regarded by professional golfers all over the world and now they’ve launched their latest innovation; the Idea Black Super hybrid. If you’re struggling with your long irons, this stunning piece of kit could be just right for you. The head is certainly on the large side, but this makes it look incredibly forgiving and easy-to-hit. It also features...

  • McDowell signs with ECCO

    Written by Jonathan Greathead, TG Senior Equipment Editor on Thursday 6 January 2011

    US Open champion Graeme McDowell has signed a multi-year agreement to wear ECCO shoes. The Portrush-native will compete in the newly-launched Comfort Classic shoes, and he will also showcase the brand logo on his headwear. “I had a lot of success last year and that led to some great new opportunities in terms of my equipment,” said the 31-year-old. “When it came to footwear, partnering...

  • First-hit video: Cleveland Mashie

    Written by David Connor, TG Equipment Editor on Thursday 6 January 2011

    Cleveland have gone back to basics with their latest utility club – the Mashie. It is designed with a raw finish rather than glossy paint seen on most modern rescue clubs so the look is very retro, as is the name. But Cleveland say the old-fashioned focus stops there, with the Mashie packed full of technology to help your game. It features a...

  • First-hit video: Cobra S3 driver

    Written by David Connor, TG Equipment Editor on Thursday 6 January 2011

    Cobra have launched their first driver since being taken over by Puma Golf – and the the S3 looks like a beast! The driver has been designed to carry on Cobra’s mantle of producing some terrific big dogs in recent years such as the ZL, S-91 and the S2. We’re big fans of Cobra drivers at Today’s Golfer so to see if...

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    Video interview with ProQuip MD Richard Head

    Written by TG Features Writer on Thursday 6 January 2011

    In TG’s latest ‘My Perfect Day’ feature, ProQuip MD Richard Head tells us about his Friday at the Ryder Cup, which started with him kitting out the entire American Team in waterproofs and ended with European fans chanting “There’s only one Dickie Head!” See a full interview with Richard Head below:...

  • First-hit video: Nike VR Pro hybrid

    Written by David Connor, TG Equipment editor on Friday 7 January 2011

    They say some like it hot – and it doesn’t come any hotter than Nike’s new VR Pro hybrid. Nike say they have designed the face of the new hybrid to be 21 per cent hotter than the previous model and that means it delivers faster ball speeds across more of the face. This is done with the introduction of a compression...

  • Furyk signs up with TaylorMade

    Written by Jonathan Greathead, TG Senior Equipment Editor on Friday 7 January 2011

    TaylorMade have announced the signing of American Jim Furyk, with the 16-time winner set to use a TaylorMade driver and Penta TP golf ball. Furyk will also wear adidas footwear, which he has been doing since 2006. “I’m thrilled to be joining the staff. From the innovation they continue to bring to golf equipment to the passion and expertise of their Tour...

  • G-Mac defends equipment change

    Written by David Connor, TG Equipment Editor on Monday 10 January 2011

    US Open champion Graeme McDowell has defended his change of equipment after shooting a course record 62 with his new Srixon and Cleveland gear. The Northern Irishman had come under scrutiny after switching from Callaway following the best season of his career in 2010 but after a fine performance at the Hyundai Tournament of Champions in Kapalua he insists he has...

  • Tour players talk about new TaylorMade Burner Superfast 2.0

    Written by David Connor, TG Equipment Editor on Tuesday 18 January 2011

    With the hype surrounding the launch of TaylorMade’s new R11 driver it could be easy to overlook the fact that they’ve also released the new Burner Superfast 2.0 driver as well. We mustn’t forget that the previous incarnation, the Burner Superfast, was a massive hit with TaylorMade’s stable of Tour players as well as with other players not even contracted to...

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    Nike launch new Zoom Advance golf shoe

    Written by David Connor, TG Equipment Editor on Friday 14 January 2011

    Nike have unveiled their newest golf footwear offering – the Nike Zoom Advance shoe. The Nike Zoom Advance is designed to provide lateral stability throughout the swing with an innovative midfoot harness that extends from the midsole up through to the laces. The result, say Nike, is more power and control. The lightweight Nike Zoom Air in the heel has also been introduced...

  • TaylorMade R11 Driver tested by tour players

    Written by David Connor, TG Equipment Editor on Friday 14 January 2011

    It’s the hottest golf equipment story around at the moment and the excitement about the new TaylorMade R11 driver shows no signs of stopping. But it’s not just in clubhouses and on golf forums where discussions are raging – Tour players are talking about it too and we’ve got a hold of this video from TaylorMade showing what their staff players...

  • Cobra S3 fairway wood: first-hit video

    Written by David Connor, TG Equipment Editor on Friday 14 January 2011

    New Cobra woods always make us sit up and take note in the Today’s Golfer office and the new S3 fairway wood was no different. At first glance we couldn’t work out if this was aimed at the game improver or the better player so to find out TG’s gear team of Jonathan Greathead and David Connor took it to Oundle GC...

  • Cobra S3 irons: first-hit video

    Written by David Connor, TG Equipment Editor on Friday 14 January 2011

    If we were betting men at Today’s Golfer then, judging by the looks of Cobra’s S3 irons, we would predict a very big year for them in 2011. The brand new irons feature a darker finish and a head profile that would seem to suit both better players and game improvers alike. But to find out if the irons played as good...

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