Testing the tour pros’ wedge of choice: Titleist Vokey Design SM10 Wedge Review

By , Today's Golfer Equipment Editor
  • At a glance

  • TG Rating 5 out of 5
  • Owner Rating Not yet rated
  • Pros
    • The range of options is second to none.
    • Your short game benefits from the input of some of the best wedge players in the game.  
    • The feel and feedback are superb. 
  • Cons
    • If you're buying a set costs soon rack up. 
  • RRP £169.00

What we say...

Titleist say the new Vokey Design SM10 wedges deliver a lower flight, better feel, and maximum spin. My review finds out if they deliver on those claims.

To many golfers, it will feel like Bob Vokey has designed Titleist wedges for just about ever. Since the wedge maestro first started developing wedge models with the input of tour pros and backing from Titleist, the brand have become recognized by many as making some of the best golf wedges in the business.

With the new Titleist Vokey Design SM10 wedge, Titleist hope a new wedge fitting app will entice more golfers to set up their wedges with tour player-like precision. I have little doubt the move will only further strengthen their wedge market domination. 

The detail and shaping of the back of the Titleist Vokey Design SM10 wedge heads

Vokey are the dominant force on Tour

Tour player usage doesn’t always translate to winning at retail, but thanks to spending significant resources on tour, seven of the world’s top ten players regularly play Vokey wedges. But it’s not just paid-up pros choosing Vokeys. 50% of players at a typical DP World Tour event will be using Titleist wedges, but only 30% of the field will be paid Titleist ambassadors.

The sole shaping of the Titleist Vokey Design SM10 Wedge

The new Titleist Vokey wedge-fitting app

Fitting has been fundamental to Titleist for years. Like Ping, the company put a huge premium on fitting golfers for the equipment that best suits their game, rather than just craving quick off-the-rack sales. And in a bid to ensure golfer’s wedges are just as customized as their irons, Titleist have introduced a brand-new in-depth wedge fitting app.

The app works in conjunction with a Trackman launch monitor and goes deeper than a base-level fitter (Titleist also have a simple online wedge selector here). Shots don’t need to be hit from turf, which means wedge fittings can take place indoors from a mat, which is particularly useful if the weather is poor. The system will ask you to hit full, pitch, and open-face shots and make recommendations of loft/sole grind combinations based on how golfers deliver the club in each situation.

At launch, the app will only be available through retail stockists. If you’re looking at buying new wedges in 2024 I’d seriously recommend seeking out a fitter who has access to the system though. Having used the app you will undoubtedly walk away with wedges better matched to your personal performance. You’ll also have a better understanding of how the shots you play in the short game dictate which equipment will work best for you and why.     

Everything you need to know about the Titleist Vokey SM10 Wedges

Confidence inspiring profiles

The SM10 profiles are a fraction larger than their predecessor, the SM9, with progressive modern shaping, which will help generate additional confidence for many players. I like how all the different grinds within each loft now come with the same blade length and look, which hasn’t been the case before. It means you can confidently switch between sole grind options and maintain the same look at address.  

In terms of profile, the toe area is slightly rounder and more symmetrical. Titleist say that to ensure maximum performance golfers should aim to impact shots between the 2nd and 5th face grooves. Do this and you get a lower, more consistent flight, with additional spin. Shots hit above this zone are prone to flying higher with less stopping power.     

Refining the best wedges available

When you already make the best-selling wedges it can be tough to know where to start on improving on what you already have. But Titleist are constantly listening to their tour staff to make small refinements over previous models like the Vokey Design SM9.

New TX9 grooves are all individually cut (with the cutting tool changed after 10 wedge heads are produced) and 100% inspected during the QC process. A heat treatment helps preserve groove integrity, but research shows after 75 rounds grooves can begin to show signs of wear and tear.

A close up of the groove shape and detail of the SM10 wedges

Expect grooves to be narrower and deeper on stronger lofts and shallower and wider on higher lofts, a move which lowers launch by 0.5deg and increases spin by 300 RPM. In response to the trending up of High-Toe wedges like the TaylorMade Hi-Toe 3, Cleveland RTX6 Full Face, and Callaway Jaws Full Toe, Titleist say their players just aren’t asking for the tech or full-face grooves these models typically come with.    

Due to being the least popular set-up over the last two years, the L-Grind has been retired for this generation. The SM10s, like most recent generations, are also cast from 8620 carbon steel and not forged (apart from in the Japanese market). This material gives the feel and feedback players want and is significantly easier to work with than fully forged products.

Expect a progressive center of gravity

Vokey introduced golfers to the idea of progressive CGs with the SM7 back in 2018. The idea positioned additional weight higher in the blade to lower shot trajectory, improve spin, and maximize shot-to-shot consistency. It also helped control the shots most prone to ballooning uncontrollably into the air.

Graphics to show the new Titleist Vokey Design SM10 wedge shaping

Today, Titleist have moved more towards a progressive CG story. So, more weight is located higher in the blade of the most lofted wedges and lower for the less lofted. The idea improves on-course consistency no matter what the turf or weather conditions. Thanks also to a more up and forward CG position it’s easier to square the blade at impact, which can be a drawback of very high toe wedge models. 

Thanks to slightly smaller profiles and shorter hosels, the center of gravity has shifted (by 0.4 – 0.75mm) on every new SM10 loft to a more centred location. A move that will eliminate draw spin, increase stability, and give a more solid feel.

The Jet Black finish at address

Three finishes  

Just like with putters, it’s really important to like everything about your wedges if you’re to be in a position to maximize on-course scoring. To ensure everyone’s eye is catered to the SM10s come in three finishes.

Tour Chrome is classic, and will be the most popular, accounting for well over 50% of SM10 sales. A Jet Black option is great for golfers who like to frame the ball at address with their wedges, it’s also great for concealing shape and size too. And for 2024 there’s a brand new Nickel option that ups finish durability and replaces the previous Brushed Steel.

The Titleist Vokey Design SM10 wedge Nickel finish at address

Details: Titleist Vokey Design SM10 wedges

RRP: $189 / £169

Stock shaft: True Temper Dynamic Gold S200

Sole Grind/Lofts/Bounce:

F-Grind: 46.10 / 48.10 / 50.08 / 50.12 / 52.08 / 52.12 / 54.14 / 56.14 

D-Grind: 54.12 / 56.12 / 58.12 / 60.12

M-Grind: 54.08 / 56.08 / 58.08 / 60.08 / 62.08

S-Grind: 54.10 / 56.10 / 58.10 / 60.10

T-Grind: 58.04 / 60.04

K-Grind: 58.14 / 60.14

Video: How does the Titleist Vokey Design SM10 compare to other leading 2024 wedges?

Verdict: Titleist Vokey Design SM10 wedge

I’ve been testing Vokey wedges for decades and as much as tour pro usage has zero sway in how a product performs it’s really hard to ignore how so many of the very best players in the world chose Vokey even when they’re not paid to play them. From what I’ve seen over the years of testing Vokey wedges, the SM series are rarely the very highest spinning models we hit, they are though always great feeling and very solid across the board, hence why so many top players choose them.

It’s really hard to say the SM10 is massively better than the previous SM9, I don’t believe they are but if I were spending my own money on new tour-level wedges in 2024 I would absolutely have the SM10’s on my radar.

The Tour Chrome finish at address

I love the head shapes, they’re so simple and unfussy, with the leading edges being quite straight in the lower lofts and slightly more sculpted in the higher lofts which gives the impression of playability and versatility right where you need it most. I also like the idea that Titleist is comfortable and content with just making really good wedges. Unlike most of the competition, the SM10’s don’t come with fancy full-face grooves, modern high-toe shaping, or the promise of a lightweight heel pad removing inefficient mass.

In a world where almost every other brand is trying to sell tech-laden wedges Vokey are happy just doing what they’ve done for years, which is making a really good standard of wedge with mass market appeal.  

The Titleist Vokey Design SM10 Wedge with a Today's Golfer Best of 2024 badge

Our test data doesn’t highlight the SM10’s as outstanding spreadsheet performers, in fact, a lot of the numbers we created were right on or hovering around our test averages. But I wouldn’t let that get in the way of me buying into Vokey wedges, as in my eyes the SM10’s are some of the best feeling, most desirable, and versatile wedges out there.

If you’re spending this sort of money make sure you go and get fitted, and utilise the new Titleist wedge app to determine your ultimate set-up. And if you’re looking for a finish recommendation the new matt Nickel is out of this world good.  

Data comparison: How do the Titleist Vokey Design SM10 wedges compare to leading competitor models in 2024?

ModelLoftBall SpeedLaunch AngleBackspinBackspin Drop OffHeightDescent AngleCarry DistanceCarry Distance Drop OffShot Area
Vega VWX52°78.8 MPH24.6°8974 RPM (1)1212 RPM18 YDS43.4°94 YDS11 YDS62.7 SQ YDS
Ram Tour Grind 52°78.4 MPH24.2°8402 RPM (2)1746 RPM17 YDS42.3°94 YDS15 YDS64.5 SQ YDS
TaylorMade MG452°78.3 MPH25.8°8003 RPM (3)1092 RPM19 YDS43.9°94 YDS8 YDS60.8 SQ YDS
Mizuno S2352°81 MPH26.1°7987 RPM1289 RPM20 YDS45.2°99 YDS6 YDS (T1)23.4 SQ YDS (1)
Tour Edge Wingman52°80.5 MPH25.1°7982 RPM1382 RPM19 YDS43.9°98 YDS12 YDS100.8 SQ YDS
Ping S15952°77.5 MPH24.9°7974 RPM791 (1)18 YDS42.5°93 YDS12 YDS68.4 SQ YDS
Cleveland RTX 652°77.4 MPH26°7911 RPM1791 RPM18 YDS43.7°93 YDS9 YDS44.1 SQ YDS
Sub 70 286 Forged Raw52°77.9 MPH25.5°7820 RPM2339 RPM18 YDS43.3°94 YDS7 YDS58.8 SQ YDS
Cleveland CBX 452°78.4 MPH26.5°7800 RPM949 RPM (3)19 YDS44.6°95 YDS9 YDS53.1 SQ YDS
Bettinardi HLX 5.052°78.5 MPH24.3°7797 RPM2109 RPM17 YDS42.1°95 YDS10 YDS45 SQ YDS
PXG 0311 Sugar Daddy II52°79.2 MPH25.7°7741 RPM2240 RPM19 YDS44°96 YDS10 YDS44 SQ YDS
Titleist Vokey Design SM1052°78.2 MPH26°7653 RPM1926 RPM19 YDS43.9°95 YDS15 YDS139.5 SQ YDS
Vega Alcor52°79.9 MPH25.7°7633 RPM2006 RPM19 YDS44.1°97 YDS9 YDS64.8 SQ YDS
More MOD 152°79.2 MPH25.4°7512 RPM894 RPM (2)19 YDS43.4°96 YDS6 YDS (T1)28.8 SQ YDS (2)
Callaway Jaws Raw52°78.9 MPH26.3°7408 RPM2805 RPM19 YDS44.3°96 YDS7 YDS30.1 SQ YDS (3)
Ping Glide Forged Pro52°78.8 MPH26.2°7165 RPM2246 RPM19 YDS44°96 YDS11 YDS119.9 SQ YDS
Mizuno T2452°76.3 MPH26.2°7059 RPM2131 RPM18 YDS43.1°92 YDS6 YDS (T1)44.4 SQ YDS
Wilson Staff Model ZM52°77.8 MPH26.4°7003 RPM1963 RPM19 YDS43.8°95 YDS13 YDS81.9 SQ YDS
Callaway CB52°78.9 MPH26.1°6856 RPM1672 RPM19 YDS43.7°96 YDS11 YDS90.2 SQ YDS
Inesis 90052°78.8 MPH27.6°6685 RPM2168 RPM20 YDS45.2°97 YDS16 YDS172.8 SQ YDS
Average78.6 MPH25.7°7668 RPM1738 RPM18.7 YDS43.7°95.3 YDS10.2 YDS69.9 SQ YDS

Titleist on the SM10 wedges

Bob Vokey – Master Craftsman

“I always tell players that the most important club in the bag is confidence. Getting fit for each of your wedges, and learning how to use them in different situations, is one of the fastest ways to gain confidence around the green.”

Corey Gerrad – Director of Marketing Vokey Wedges

“Player feedback drives our development process. Whether we’re talking with tour professionals or dedicated amateurs, every bit of player insight matters. All the advances we made to SM10, from looks and feel to grind options and desired flight windows, reflect that player input.”

Aaron Dill – Director of Vokey Player Relations

“The best players in the world know exactly what they want from their wedges. The smallest details matter to them and they are very specific when it comes to describing the improvements they want to see. Their feedback is invaluable. We are constantly learning from them and it’s that constant collaboration which allows us to get even better with each new generation.”

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About the author

Simon Daddow

Simon Daddow – Today’s Golfer Equipment Editor

Simon Daddow is the Equipment Editor for Today’s Golfer. Having tested and played more than 10,000 clubs in his life, what he doesn’t know about golf clubs isn’t worth knowing.

He joined EMAP Active (now Bauer Media) as Equipment Editor in 2006 and has worked for both Today’s Golfer and Golf World. Working alongside our test pro Neil Wain, Simon has made todays-golfer.com the most reliable source for golf club testing.

Despite his youthful looks, Simon has played golf for more than 40 years and plays to a handicap of 10. A lack of club speed means he’s short off the tee, but very handy from 125 yards and in.

Simon’s job means he plays regularly around the world, and rates Kingsbarns as his favorite course. He uses a PXG 0311 GEN6 XF driverTaylorMade Stealth 2 HL (15º), Ping G400 (20.5º), PXG 0317 X Gen2 hybridPXG 0311 GEN6 P irons (6–PW), Cleveland CBX2 wedges (52°, 58°), Ping 21 Fetch putter and a TaylorMade Tour Response golf ball.

You can contact Simon via email and follow him on Twitter for loads more golf equipment insight.

Product Information

Titleist Vokey Design SM10 Wedge

RRP: $189 / £169

Stock shaft: True Temper Dynamic Gold S200

Sole Grind/Lofts/Bounce:

F-Grind: 46.10 / 48.10 / 50.08 / 50.12 / 52.08 / 52.12 / 54.14 / 56.14 

D-Grind: 54.12 / 56.12 / 58.12 / 60.12

M-Grind: 54.08 / 56.08 / 58.08 / 60.08 / 62.08

S-Grind: 54.10 / 56.10 / 58.10 / 60.10

T-Grind: 58.04 / 60.04

K-Grind: 58.14 / 60.14

Visit the Titleist website here

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